Welingkar PGDM in Retail Management

Skills

Description

Retail Marketing Strategy

You will acquire skills in planning and implementing successful marketing campaigns specific to the retail business. This involves studying consumer behavior, designing promotions, and executing strategies that enhance customer engagement and sales.

Customer Relationship Management (CRM)

You will learn to establish strong relationships with customers, which ensure retention and loyalty. Skills involve customized marketing; post-sales support and leveraging CRM tools to improve customer satisfaction.

Merchandising & Visual Marketing

This ability is centered on store layout, product placement, and visual merchandising to draw shoppers. You will be able to understand how to drive purchasing behavior through compelling displays and marketing-led store layouts.

Digital & E-Retail Marketing

With the development of online shopping, you will gain expertise in e-commerce retail marketing, social media selling, SEO, and omnichannel approaches, equipping them for the digital-first retail age.

Sales & Business Development

You will be introduced to advanced retail selling skills and negotiating abilities. They are taught how to spot new business prospects, expand market size, and meet revenue goals in retail.

Job Positions

Responsibilities

Average Salary per annum

Retail Store Manager

This manager manages store operations, employees, seamless customer service, and sales growth. You will be responsible for inventory, store layout configuration, and promotional campaign implementation to achieve maximum footfall and revenue.

?3,50,000- ?5,00,000

Merchandising Manager

This manager develops and implements product assortment, price, and display plans. This professional coordinates with suppliers and marketing teams to position the right products at the right time to enhance sales as well as brand awareness.

?6,00,000- ?8,50,000

Category Manager

This professional oversees a product category through the study of market trends, demand from the customer, and competition. He/she formulates pricing, promotion, and inventory strategies to ensure profitability and customer satisfaction for the category.

?8,00,000- ?11,00,000

E-Retail / E-Commerce Manager

This manager oversees the online retailing channels of a brand with seamless customer experience on websites and apps. Manage online marketing campaigns, product catalogs, SEO, and analytics for growing traffic and online sales.

?7,00,000- ?16,00,000

Retail Operations Manager

This manager oversees several retail stores to be consistent in operations, customer service, and sales performance. In charge of training employees, establishing KPIs, executing business policies, and maintaining compliance with retail standards.

?6,00,000- ?9,00,000