Welingkar PGDM in Media & Advertisement Management

Skills

Description

Strategic Media Planning & Buying

You will learn to create, plan, and implement media plans on digital, print, television, and outdoor media. You’ll learn media research, segmenting audiences, and optimization of ad placements to maximize reach and ROI.

Advertising Campaign Development

The course will train you in conceptualizing and implementing innovative advertising campaigns. You will learn skills in copywriting, visual communication, branding, and promotion strategies, enabling companies to establish a robust market presence.

Digital Marketing & Social Media Strategy

You will develop strong competencies in SEO, SEM, influencer marketing, and social media activities. You can also develop the skill of analyzing digital campaigns, monitoring performance metrics, and optimizing online ad efforts.

Brand Communication & Consumer Behavior Analysis

You will learn how to examine consumer psychology and purchasing behavior to create effective messages for the media. You will be taught brand positioning, storytelling, and integrated communication solutions that appeal to various target audiences.

Media Analytics & Advertising Research

The program is designed to provide students with data-driven media and advertising analysis capabilities. You’ll get training to measure campaign performance, examine audience information, and employ research tools for optimizing marketing and advertising decisions.

Job Positions

Responsibilities

Average Salary per annum

Media Planner

Media Planners are tasked with creating effective media plans, choosing the right platforms, and optimizing ad positions. They make sure advertising budgets are utilized in the most effective way possible to achieve maximum audience reach and campaign effectiveness.

?4,00,000–?10,00,000

Advertising Manager

Advertising Managers oversee campaign delivery. They are responsible for creative coordination, client management, and brand promotion strategies to ensure campaigns are aligned with business goals.

?8,00,000–?25,00,000

Digital Marketing Manager – Media & Advertising

These experts specialize in SEO, SEM, social media marketing, influencer marketing, and digital ad buying. They are charged with enhancing online visibility, generating engagement, and tracking campaign performance on digital platforms.

?10,00,000–?20,00,000

Brand Communication Manager

Brand Communication Managers oversee brand identity, storytelling, and consumer engagement strategy. They promote consistent messaging across media channels and create strong bridges between brands and target audiences.

?9,00,000–?18,00,000

Media Research Analyst

Media Research Analysts examine audience data, consumer behavior, and advertising trends. They offer fact-based recommendations to enhance campaign performance and assist in strategic decision-making for advertising and media planning.

?4,00,000–?12,00,000