Welingkar PGDM in Marketing Management

  • 40+ years of legacy.
  • Hybrid PGDM Programs is recognized by the AICTE.
  • Recipient of the “Best Innovative Institute” award by ASSOCHAM
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About Marketing Management

The Hybrid PGDM in Marketing Management at Welingkar Institute of Management (WeSchool Online) is a postgraduate program of two years, designed for working professionals and busy learners to gain knowledge related to the marketing field. Welingkar Hybrid PGDM is an AICTE-approved which is accepted and recognized across different industries. Welingkar's Hybrid model ensures that students acquire both academic knowledge and practical experience, which facilitates easier balancing of career development and higher education.

 

Welingkar Hybrid PGDM syllabus covers in-demand subjects, which will help you in learning professional skills in digital marketing, brand management, sales strategy, consumer behavior, and market research. This way, the program offers advanced marketing techniques and knowledge with proper flexibility of online learning and offline webinars.

 

So, if you are seeking a job in the marketing field or a working professional who wants to sharpen his/her skills, then Welingkar Hybrid PGDM in Marketing Management is an ideal program for you.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing Management

Approvals

Welingkar PGDM in Marketing is a verified program which is accepted and recognized as an on-campus traditional degree. This program has earned all the important approvals and accreditations from educational authorities and government.

Courses

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Banking, Investment And Insurance Management

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Business Administration

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E-business Management

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E-commerce Management

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Finance Management

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Healthcare Management

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Hospitality Management

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Human Resource Management

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International Business Management

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IT Project Management

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Media & Advertisement Management

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Operations Management

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Retail Management

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Rural & Agribusiness Management

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Services Excellence

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Supply Chain Management

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Travel And Tourism Management

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Syllabus

  • Principles of Management
  • Financial Accounting
  • Human Resource Management
  • Marketing Management in the Digital Era
  • Managerial Economics **
  • Organisational Behavior

  • Strategic Management
  • Cost Accounting
  • Innovation Management **
  • Mastering Life Skills and Successful Interview Preparation
  • Legal Aspects of Business
  • Project WeLike

  • Marketing Research **
  • Consumer Buyer Behavior
  • Advertising & Sales Promotion
  • Distribution Management
  • Marketing Finance

  • Product/ Brand Management **
  • CRM **
  • Digital Marketing **
  • Marketing Analytics **
  • Career Toolkit
  • Capstone Project

Sample Certificate

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Ranking

  • Ranked 1st in West Zone by CSR in 2017, 2018 & 2019.
  • Ranked 2nd by Business World Nationally in August 2011.
  • Ranked 3rd by Zee Business Nationally in March 2012.
  • Ranked 4th by Career 360 Nationally in August 2011.

Admission Process

You can directly contact collegesathi for Welingkar PGDM in Marketing registration and expert career counselling. Other than that, you can also follow the following Welingkar PGDM admission process:

  • Fill the Application Form: In this first step, the candidate must fill the application form with his/her basic and personal information.
  • Upload the Documents: The candidate must submit the important documents like ID proof, passport size photo, academic marksheets, working experience documents, etc.
  • Pay the Application Fee & Submit: After attaching the documents, the candidate must pay the application fee, check all the information, and then submit the form.
  • Admission Confirmation: After the verification of your documents and details, the university will confirm the admission and send the confirmation via email.

Eligibility Criteria

  • Educational Qualifications: The candidate must have graduated from a recognized Indian university recognized by IGNOU/UGC/AIU or associations such as AMBA, AACSB, or EQUIS.
  • Grades: There is no minimum bar for grades, the candidate must have passed from the university.
  • Work Experience: There is no need for prior work experience for Welingkar Online PGDM.

Examination Pattern

Welingkar PGDM in Marketing exams are conducted to check the learning and knowledge of the student, which he/she has gained during the program. These examinations together make the grade for the student’s performance. These are conducted with a protected online proctored technology which can easily detect cheating activities during online examinations.

 

Mid-Term Exams: This covers 20% of the total marks and is conducted online. It comprises objective-type questions covering the initial chapters of a subject.

 

End-Term Exams: This covers 80% of total marks and is conducted at the end of the semester. It is typically more comprehensive, covering the entire semester syllabus.

Placement Partners

Welingkar online placements will help you get the most suitable job in the marketing department at top companies. With the name and fame of the university, you will explore different types of job opportunities, without struggle and hustle.

Skill

With the advanced Welingkar PGDM in Marketing syllabus, you will learn basics to advanced skills related to the marketing domain. The following are the top skills which you will gain while pursuing the Welingkar PGDM in Marketing program:

 

Skills

Description

Market Research & Consumer Insights

You will develop the skill to analyze customer behavior, conduct market surveys, research market trends, and interpret data to comprehend customer requirements. Such skills enable you to create products, campaigns, and strategies based on consumer needs that connect with the target audience.

Digital Marketing Proficiency

You will learn tools and methods such as SEO, SEM, social media advertising, email advertising, and analytics. This prepares them to create impactful digital campaigns, enhance brand visibility, and initiate customer engagement within the digital marketplace.

Brand Management

This is the process of developing, positioning, and managing the identity of a brand in competitive markets. You will be taught how to develop brand equity, respond to crises, and craft strategies to build long-term customer loyalty and trust.

Sales & Business Development Skills

You will learn negotiation skills, persuasion skills, and client-handling skills. You will become proficient in creating sales plans, managing customer relations, and promoting revenue growth.

Integrated Marketing Communication (IMC)

You will learn the art of creating consistent and effective marketing messages on channels such as advertising, PR, events, and digital media. This helps ensure brand communication is clear, persuasive, and effective in driving buying decisions.

Career Opportunity

You will explore different types of career opportunities after pursuing Hybrid PGDM at Welingkar University. The following are the top career opportunities, which you will gain after completing the degree:

 

Job Positions

Responsibilities

Average Salary per annum

Marketing Manager

A Marketing Manager creates, implements, and tracks marketing campaigns. They review customer insights, plan ways to maximize brand presence, consult with sales teams, and ensure that campaigns support business goals.

?10,00,000–?24,00,000

Brand Manager

 

Brand Managers are concerned with establishing and sustaining a brand's identity. Some of their roles include brand positioning management, competitor strategy analysis, planning promotional activity, and ensuring consistency in all marketing channels.

?12,00,000–?28,00,000

Digital Marketing Manager

 

This job entails directing online marketing campaigns like SEO, SEM, PPC, social media, and email marketing. They monitor campaign success, maximize digital strategies, and maximize online exposure and interaction for the brand.

?8,00,000–?22,00,000

Sales & Business Development Manager

 

Sales Managers engage in boosting revenue through creating and executing sales strategies. They discover fresh business opportunities, handle customer relationships, negotiate contracts, and join with marketing teams to meet growth objectives.

?9,00,000–?24,00,000

Market Research Analyst

 

Market Research Analysts analyze market conditions, consumer trends, and consumer behavior. Their task is to gather data, interpret research results, make reports, and deliver actionable insights to inform strategic decision-making for marketing campaigns.

?4,00,000–?10,00,000