Welingkar PGDM in E-Commerce Management

Skills

Description

E-Commerce Business Development & Marketplace Management

You will become skilled at developing, managing, and scaling e-commerce websites and marketplaces. You will master product listings, vendor management, digital payment, and customer service operations and can operate end-to-end online businesses.

Digital Marketing & Online Brand Building

The program imparts the skills of SEO, SEM, content marketing, and social media campaigns designed for e-commerce to the learners. You’ll get the opportunity to create customer engagement and retention strategies to maintain strong online brand presence and growth.

Consumer Analytics & Data-Driven Insights

You will gain the skills to study consumer behavior, website traffic, and sales analytics through the help of analytics tools and CRM systems. You will become skilled at using data-based insights for enhancing conversion rates, customer targeting, and strategic business decision-making in e-commerce.

E-Commerce Logistics & Supply Chain Management

You will acquire hands-on experience in inventory management, warehousing, shipping, and last-mile delivery networks. You will get to know how to connect supply chain processes with technology platforms to ensure seamless and efficient e-commerce fulfillment.

E-Commerce Technology & Innovation

The program will enhance your competence in embracing upcoming digital technologies such as AI, blockchain, AR/VR, and mobile commerce solutions. You will be equipped with the knowledge to innovate in digital payment, automation, and omnichannel strategies to make businesses competitive in the changing e-commerce landscape.

Job Positions

Responsibilities

Average Salary per annum

E-Commerce Manager

An E-Commerce Manager is accountable for the management of online store operations, product listings, and vendor relationships. They maintain seamless order processing, payment integration, and customer support while emphasizing sales growth and digital brand presence.

?10,00,000–?18,00,000

Digital Marketing Manager – E-Commerce

This position entails developing and implementing SEO, SEM, social media, and email marketing campaigns to drive conversions and traffic. The manager also targets customer acquisition, engagement marketing, and performance marketing designed for e-commerce businesses.

?10,00,000–?20,00,000

E-Commerce Business Analyst

E-Commerce Analysts leverage data analytics software and CRM systems to monitor sales patterns, customer behaviors, and conversion rates. They offer actionable insights that improve marketing strategies, product positioning, and customer experience.

?8,00,000–?15,00,000

Supply Chain & Logistics Manager – E-Commerce

Employees who work in this position oversee inventory, warehousing, and last-mile delivery systems. They streamline supply chain efficiency, save costs, and implement technology-based logistics solutions to deliver products quickly and reliably.

?12,00,000–?22,00,000

E-Commerce Technology & Innovation Consultant

These consultants assist companies in embracing modern technologies such as AI, blockchain, AR/VR, and mobile commerce solutions. They assist in creating innovative digital models, payment methods, and automation models to enhance competitiveness in the online economy.

?18,00,000–?25,00,000