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DY Patil Navi Mumbai Online MBA Program: Apply for 2025 Admission

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About Digital Marketing

The Online MBA in Digital Marketing Management, offered by DY Patil University in Navi Mumbai, is an excellent program for students interested in developing a solid marketing career in the digital era. This online two-year MBA course will help you learn the most recent tools and trends in online marketing, social media, SEO, content production, and analytics.

The DYPU online program is flexible and suitable for students as well as working professionals who wish to update their skills without changing their jobs. The digital marketing MBA course will also provide you with real-life experience through case studies, live projects, and interactive sessions, among others.

The recognised online program at DY Patil University also provides placement support with the best companies. And in case you would like to master digital strategies and become a competent marketing expert, this online MBA is a clever move.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Digital Marketing

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Approvals

At DY Patil, you can study a respected online MBA in digital marketing. An MBA in digital marketing is valuable in providing learners with a comprehensive and practical education that effectively balances personal commitments and studies. The MBA course offered by the DYPU is accepted and recognised by various learning institutions, and these include:

AICTE

ISO

NAAC

UGC

Courses

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Semester I	Semester II
Organisational Behaviour Principles of Accounting Managerial Economics Principles of Management Quantitative Techniques Elective (any 1): Global Business Environment/Business Law & Corporate Governance/Business Communication	Human Resource Management - I Strategic Management Financial Management - I Principles of Marketing - I Production & Operations Management Elective (any 1): Supply Chain Management/Management Information System/Sales Management
Semester III	Semester IV
International Business Research Methodology Project Management Entrepreneurship Essentials Cost & Management Accounting Project Work - Part 1 Elective (any 1): Digital Marketing/Operations Research	Digital Marketing Fundamentals Inbound Marketing: Content & Search Marketing Outbound Marketing: Digital Advertisements & Social Media Marketing Web and Social Media Analytics Growth Marketing Digital Product Management Project Work - Part 2 Final Submission

Sample Certificate

Ranking

The DY Patil Online University is ranked among the best in various Indian rankings due to its flexibility and high-quality online course delivery. Among its top rankings are:

Ranked 72nd in the NIRF ranking in 2021
Ranked 45th by NIRF in the medical category in 2022
Achieved an A++ grade by the NAAC
Approved by BCI for Law in 2021

Admission Process

The admissions process of the Online MBA in Digital Marketing (DM) program is entirely online and straightforward. Students can use the following steps to apply to the DY Patil University online program from their home:

Step 1: Registration:

The admission process begins with the completion of a registration form. Students will be expected to submit all their needed documents and pay the admission fees.

Step 2: Payment and Enrollment:

Students are required to complete the online admission application form, submit all the necessary documents, and pay their fees. These are documents:

10th (SSC) Statements of Marks
12th (HSC) Statements of Marks
Graduation Statements of Marks and Certificates
A Proof of Identity (PAN card, or Aadhaar Card)
Two recent photographs of size stamp (not more than 3 months old).

Step 3: Payment of Enrollment fees:

D.Y. Patil accepts various forms of payment for fees. Students can make payments online through an online payment option using a credit card, debit card, or net banking.

Step 4: Welcome Aboard (Admission Confirmed):

Your admission will be confirmed once your documents are verified and the fee has been paid. You will then gain access to the online learning materials and your login information.

Eligibility Criteria

An aspirant to pursue an MBA in Digital Marketing should fulfil the eligibility criteria of DY Patil Online University. The basic eligibility standards are:

Educational Qualifications:

To apply for the MBA online program, you must have a bachelor’s degree or any other equivalent degree from a recognised university.

Grades:

Candidates with a minimum of 40% aggregate in their bachelor’s are eligible for the online MBA course at DYPU Online.

Work Experience:

No work experience is required to be eligible for the Online Digital Marketing MBA program. However, having it can give you an advantage in learning.

Examination Pattern

DY Patil Online University has an online assessment policy in all its undergraduate and master's degree programs. The assessments will be transparent, allowing students to perform at their best. To pass a subject, a student must achieve 35 out of 100 marks. The exams are in two forms-(i) the Term-End Examination and (ii) Internal Assessment.

Internal Assessment:

The Internal Assessment is a maximum of 30% of the total evaluation. Students need to achieve a passing grade of at least 12 marks out of 30 for the Internal Assessments.

Term-end Assessment:

The Term-End Examination is a maximum of 70% of the total evaluation. A passing grade of 33% must be achieved in the term-end examination for the digital marketing MBA course. Therefore, the student must score a minimum of 23 out of 70 marks for the Term-End Examinations.

Placement Partners

The objective of the placement support for the Online MBA in Digital Marketing is to offer students a placement opportunity. The DY Patil Online University has collaborated with some of the top companies, providing students with opportunities in related fields.

Airtel

American Express

Deloitte

IBM

MicroSoft

Reliance

Skill

By studying the MBA in Digital Marketing from DY Patil Online University, you can gain practical and updated digital marketing skills, such as:

Skills	Description
SEO and SEM	The MBA program in digital marketing helps you in learning how to increase website traffic using search engine optimisation and marketing.
Social Media Marketing	With a digital marketing MBA, you can understand how to create, plan, and manage campaigns on platforms like Facebook and Instagram.
Content Strategy	Pursuing an online digital marketing MBA course enables you to develop skills to write, plan, and manage engaging content for online users.
Digital Analytics	An MBA with online digital marketing allows you to learn to use tools like Google Analytics to measure and improve marketing efforts.
Email and Affiliate Marketing	You can understand how to run effective email campaigns and partner-based promotions with DPU’s online digital marketing MBA course.

Career Opportunity

DY Patil Online University ensures that its students of the Online Digital Marketing MBA course build a strong career in the fast-growing digital world. Graduates at DYPU Online can explore roles such as:

Job Role	Responsibilities	Annual Average Salary
Digital Marketing Manager	The digital marketing manager plans and manages digital campaigns, monitors performance, and leads teams.	IINR 6,00,000-12,00,000
SEO Specialist	As an SEO specialist, you will be responsible for improving website rankings on search engines using SEO tools and strategies.	INR 3,00,000-6,00,000
Social Media Manager	As a social media manager, you will be required to handle social media accounts, plan content, and grow engagement.	INR 4,00,000-8,00,000
Content Marketing Manager	A content marketing manager in a company works to create and manage blogs, videos, and campaigns to attract customers.	INR 5,00,000-10,00,000
PPC Analyst	You will be responsible for running and optimising paid ads on platforms like Google and Facebook as a PPC analyst.	INR 3,50,000-7,00,000

DY Patil, Navi Mumbai: Online MBA in Digital Marketing

#81

About Digital Marketing

Updated Course Fees for 2025

Approvals

AICTE

ISO

NAAC

UGC

Courses

Syllabus

Sample Certificate

Ranking

Admission Process

Eligibility Criteria

Examination Pattern

Placement Partners

Skill

Career Opportunity

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