Online MBA in Sales and Marketing at Sharda Online University is a 2-year postgraduate program which focuses on sales and marketing and helps the students in preparing the students with modern sales and marketing techniques. This program is delivered through an online platform which provides 100% flexibility to the working professionals and the busy learners.
Sharda Online MBA syllabus covers the in-demand and industry-specific knowledge of this department. It covers subjects like marketing strategy, consumer behavior, and sales management, digital marketing, brand management, and sales analytics. This program is supported with advanced LMS technology which makes the program more engaging with real-world case studies, live projects, online quizzes, and assignments.
So, if you want to establish your career in sales and marketing or upskill yourselves, then this Sharda Online MBA in Sales and Marketing will be an ideal choice for you. This program will create more career opportunities like brand manager, sales manager, product manager, business development manager, and market research analyst.
Course | Per Semester | Total Fees | One Time Fees |
---|---|---|---|
Sales And Marketing |
|
Semester Ⅰ | Semester Ⅱ |
Management Processes & Organizational Behaviour Financial Accounting Reporting and Analysis Economic Analysis for Business Decision Quantitative Techniques for Business Decision Managerial Communication Governance Ethics & Sustainability |
Marketing Management Human Resource Management Business Research Methods Corporate Finance & Financial Markets Technology and Analytics for Business Legal Aspects in Business |
Semester Ⅲ | Semester Ⅳ |
Entrepreneurship and Startup ideation Production and Operations Management Consumer Behavior Sales and Distribution Management International Marketing Cross Functional Elective |
Strategic Management Service Marketing and CRM Digital Marketing and Marketing Analytics Advertising and Brand Management Research Project |
Skills | Description |
Advanced Sales Strategy Design |
Gain the capability to develop advanced sales strategies that combine market assessment, customer segmentation, and competitive positioning to drive maximum sales growth and profitability. |
Integrated Marketing Communications Skills |
Gain competence in developing integrated marketing communication plans that harmonize advertising, digital marketing, public relations, and sales promotion for consistent brand message and higher customer engagement. |
Data-Driven Sales Forecasting and Analytics |
Gain proficiency in leveraging emerging analytics tools and CRM data to effectively predict sales trends, discover opportunities, and maximize sales operations for more informed decision-making. |
Customer-Centric Relationship Management | Develop mastery in creating and executing CRM plans aimed at improving customer experience, retention, and lifetime value through targeted marketing and loyalty initiatives. |
Product Positioning and Market Entry Strategy |
Gain the ability to explore market trends to formulate productive product positioning and market entry plans to achieve competitive edge and successful product launches. |
Job Positions | Responsibilities | Average Salary per annum |
Strategic Sales Manager | This manager will create and execute sales plans to achieve revenue objectives. The tasks involve managing sales teams, interpreting market conditions, and forging close client relationships to expand market share. | ₹15,00,000 to ₹25,00,000 |
Marketing Campaign Manager | He/she will manage and execute marketing campaigns through digital and traditional media. He also tracks campaign performance, manages budgets, and interacts closely with creative and sales teams for enhanced performance. | ₹8,00,000 to ₹15,00,000 |
Customer Relationship Management (CRM) Specialist | This professional develops and operates CRM systems to enhance customer interaction and loyalty. His/her role includes interpreting customer information to develop targeted marketing and retention tactics. | ₹5,00,000 to ₹10,00,000 |
Product Marketing Manager | This manager will work with product promotion through conducting analysis on competition and creating go-to-market strategies. Cooperation with sales and product teams is central to effectively positioning products in the market. | ₹12,00,000 to ₹20,00,000 |
Sales Analytics Consultant | Utilizing sales information and analytics capabilities, you present sales performance insights and demand forecasting. His/her role is to provide suggestions that drive sales effectiveness and maximize profits. | ₹7,00,000 to ₹14,00,000 |
The Online MBA in Sales and Marketing at Sharda Online University is an adaptive, industry-focused program intended to provide students with expert-level knowledge of sales strategies, marketing management, digital marketing, and customer relationship management.
The candidates should possess a bachelor's degree from a well-known university. Work experience is desirable but not essential. Specific details of eligibility can be obtained from the official Sharda Online University site.
Major subjects include Sales Management, Marketing Research, Consumer Behavior, Digital Marketing, Brand Management, Strategic Marketing, and Business Communication.
Graduates can work as Sales Manager, Marketing Manager, Brand Manager, Digital Marketing Specialist, Business Development Manager, and Market Research Analyst.
Yes, Sharda Online University has placement support that includes resume development, interview preparation, and job placement support through its career services.