Sharda University Online MBA in Marketing

  • Industry-Aligned Programs
  • Exclusive Placement Support
  • Advanced Learning Management System
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About Marketing

Sharda Online MBA in Marketing is a two-year postgraduate program, which is delivered on an online platform to help the freshers and working professionals to study without the need of quitting their jobs or other commitments. The program is delivered with 100% flexibility, which helps them to manage their time and study at their own pace.
 
Sharda Online MBA syllabus covers all kinds of in-demand topics, which are necessary to survive in modern businesses. This includes strategic marketing, market research, brand management, and the latest digital marketing trends. Sharda Online University has experienced and expert faculty members who are dedicated to preparing the students with professional skills and expertise.
 
So, if you want to learn the modern marketing techniques and approaches, Sharda Online MBA in Marketing is the best option for you. With the name and fame of Sharda Online University, you will also attract top recruiters.
 

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing

Approvals

Sharda Online MBA in Marketing is a valid program which provides the knowledge and skills related to the marketing industry to the students. The program has earned many approvals and accreditations for government educational authorities, showing its quality and standards.
 

Courses

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Syllabus

Semester Ⅰ Semester Ⅱ
Management Processes & Organizational Behaviour
 
Financial Accounting Reporting and Analysis
 
Economic Analysis for Business Decision
 
Quantitative Techniques for Business Decision
 
Managerial Communication
 
Governance Ethics & Sustainability		 Marketing Management
 
Human Resource Management
 
Business Research Methods
 
Corporate Finance & Financial Markets
 
Technology and Analytics for Business
 
Legal Aspects in Business
Semester Ⅲ Semester Ⅳ
Entrepreneurship and Startup ideation
 
Production and Operations Management
 
Consumer Behavior
 
Sales and Distribution Management
 
International Marketing
 
Cross Functional Elective		 Strategic Management
 
Service Marketing and CRM
 
Digital Marketing and Marketing Analytics
 
Advertising and Brand Management
 
Research Project

Sample Certificate

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Ranking

  • NIRF Ranking: The Sharda Online University earned #86 rank in the university category in 2024.
  • India Today: Ranked 5th by India Today Survey.

Admission Process

To get Sharda Online MBA registration, you can directly contact collegesathi, which will provide you expert guidance and counselling to help you choose your perfect program. Other than that, you can follow the following Sharda Online MBA admission process:
  • Fill in the application form: The first step is to complete the application by entering the correct personal details and academic information.
  • Document Verification: After filling out the application form, candidates are required to upload scanned copies of the needed documents, academic certificates, ID proof, and photographs.
  • Fee Payment: Candidates are required to pay the course fee upon receipt of the enrollment number. The fee can be paid online via net banking or credit/debit cards, or through a demand draft.
  • Announcement of the Verification: After the fee payment, the university will verify all your information and confirm your admission via mail or phone.

Eligibility Criteria

  • Educational Qualification: The interested candidates must have passed a bachelor’s degree of a minimum 3-year duration from a recognized university.
  • Grades: There is no minimum range of marks required for Sharda Online MBA admissions.
  • Work Experience: Prior work experience is not compulsory.

Examination Pattern

Sharda Online MBA exams are conducted to examine whether the students have learnt anything or not. These examinations will be proof of your advancement and will help you gain attractive job placements. These exams are proctored to avoid any kind of unethical practices like cheating.
Internal assessment comprises 30% that will involve assignments, quizzes, projects to track students' development.
The external assessment is 70% and it will cover end-term examination either at the examination center or remotely using online proctoring.
 

Placement Partners

Sharda Online placements help the students to get a suitable job along with their Sharda Online MBA degree. In this manner, the students get the ability to pursue education and start their professional journey together. Also, Sharda Online University has collaborations with leading companies, making it easy for all to get specialized placements.
 

Skill

With the advanced Sharda Online MBA syllabus, you will learn in-demand skills related to the marketing industry. The following are the top skills which you will learn during Sharda Online MBA in Marketing program:
 
Skills Description
Strategic Digital Marketing Management Learn to establish the capacity to create and execute advanced digital marketing strategies through advanced analytics and digital tools. This skill enhances the online presence of a brand, maximizes campaigns, and interacts with customers on various digital platforms.
Consumer Behavior Analytics Acquire skills to analyze intricate consumer data using statistical models and AI-based insights. This allows for predicting customer choices and purchasing behaviors, enabling highly precise and effective marketing strategies.
Integrated Marketing Communication Planning Develop skills to craft united marketing communication plans that combine advertising, public relations, sales promotions, and digital engagement. This provides consistent brand messages and achieves the greatest impact through all marketing channels.
Brand Equity Management and Valuation Gain skills to assess and improve brand equity through strategic efforts and valuation methods. This comprises managing brand positioning and developing strategies to construct lasting competitive advantage in the market.
Data-Driven Marketing Decision Making Become skilled in the application of big data, customer relationship management (CRM) platforms, and analytics tools to inform marketing decisions. This capability emphasizes enhanced customer targeting, campaign effectiveness, and overall marketing ROI.

Career Opportunity

When you gain professional skills and expertise through Sharda Online MBA in Marketing, you will attract high-level career opportunities, which are briefly discussed as follows:
 
Job Positions Responsibilities Average Salary per annum
Digital Marketing Strategist
 		 You will create and execute digital marketing plans across channels such as SEO, social media, and content marketing. Your responsibilities include reviewing campaign results to optimize performance and managing teams to enhance online brand awareness and customer engagement. ₹6,00,000 – ₹12,00,000
 
Consumer Insights Manager
 		 Your task is to research and study consumer information to determine market trends and customer desires. You will apply this information to inform marketing initiatives and collaborate with product and marketing teams to ensure offerings meet the needs of customers. ₹8,00,000 – ₹15,00,000
Brand Equity Manager In this position, you oversee brand positioning and communication to maximize brand value. You will track brand equity with valuation techniques and spearhead initiatives to develop strong brand loyalty and uphold a competitive advantage. ₹7,00,000 – ₹14,00,000
Marketing Analytics Consultant You will examine marketing information with big data tools and CRM systems to make actionable suggestions. Your tasks involve maximizing marketing campaigns, optimizing budgets, and developing models to forecast future market conditions. ₹8,00,000 – ₹16,00,000
Omnichannel Marketing Manager
 		 You will develop and coordinate marketing activities on both digital and offline channels to provide unified customer experience. This includes working with sales and e-commerce organizations, tracking channel performance, and refining strategies to optimize reach. ₹7,00,000 – ₹13,00,000

Frequently Asked Questions?

Sharda University's Online MBA in Marketing program is aimed at providing students with master marketing skills, strategic minds, and digital marketing acumen to thrive in today's competitive business world.
 

Yes, Sharda Online University is a UGC-approved university, and its Online MBA in Marketing is accredited, which means that quality education is provided that is acceptable to employers as well as academic institutions.
 

Applicants should have a bachelor's degree from an accredited university with passing marks as required by the university. Professional experience is not a requirement but may be helpful.
 

The duration of the Online MBA in Marketing program is 2 years, depending on the student's speed and ability of the student.
 

Yes, the program is suited for working professionals, with flexible online courses and study materials available anytime, anywhere.
 

The core subjects taught are Market Research, Consumer Behavior, Digital Marketing, Brand Management, Sales Management, and Strategic Marketing.
 

Yes, Sharda Online University provides placement support through its career services team, engaging top recruiters and marketing companies with students.