Manipal Online MBA in Retail Management

Skills

Description

Retail Operations Management

Gain proficiency in overseeing day-to-day retail operations, such as store design, inventory management, sales procedures, and customer care. It allows for effective management of the store to achieve maximum sales and improved customer experience.

Merchandising and Category Management

Learn planning and conducting product range, price, and promotion to achieve optimal sales and profitability. Students are taught to evaluate consumer buying patterns and market trends to effectively manage product categories.

Customer Relationship Management (CRM)

Gain the ability to leverage CRM tools and strategies to establish and develop sound customer relationships. The skill aims at driving customer loyalty, individualized marketing approaches, and maximizing customer satisfaction in general.

Retail Supply Chain Management

Gain the knowledge of supply chain operations relevant to retail, such as procurement, stock management, and distribution. The skill is responsible for ensuring availability of products, minimizing stockouts, and cost containment.

Retail Analytics and Market Research

Learn to analyze retail information and perform market research to determine trends, consumer behavior, and business opportunities. Students learn how to utilize data-based information for strategic decision-making and competitive edge.

Job Positions

Responsibilities

Average Salary per annum

Retail Store Manager

A Retail Store Manager manages day-to-day store operations, such as managing employees, maintaining inventory, and tracking sales performance. They maintain high levels of customer service and store appearance while setting up marketing and promotional campaigns to improve sales growth.

?5,00,000 to ?8,00,000

Merchandising Manager

The Merchandising Manager manages the product organization, pricing, and promotion strategies to drive performance category. They review consumer trends and sales patterns, working with the suppliers and marketing staff to enhance product visibility and customer demand.

?6,00,000 to ?10,00,000

Customer Relationship Manager (CRM Manager)

A CRM Manager creates and implements plans to support customer engagement and loyalty. They use CRM software to segment customers based on their data, make marketing campaigns personalized, track feedback, and solve service problems to enhance the overall satisfaction of customers.

?5,00,000 to ?9,00,000

Supply Chain Manager (Retail)

The retail supply chain manager oversees procurement, inventory, and distribution functions. They prioritize increasing supply chain efficiency to have products available, minimize costs, and coordinate with suppliers and logistics providers for delivery.

?7,00,000 to ?12,00,000

Retail Business Analyst

A Retail Business Analyst examines information about consumer behavior, market trends, and sales prospects. They create forecasts and reports that inform strategic decision-making and collaborate with cross-functional teams to implement business growth retail strategies based on data.

?4,50,000 to ?8,00,000