
Manipal Online MBA in Marketing Management





Why Pursue an Online MBA in Marketing from Manipal University?
The Manipal Online MBA in Marketing equips you with the strategic thinking, analytical skills, and domain knowledge to lead marketing functions across industries. The program is delivered fully online through the Online Manipal LMS, featuring live sessions with expert faculty, recorded lectures, and over 1,000 hours of interactive content, so you can learn at your own pace without pausing your career. As part of the Manipal Online learning ecosystem, students benefit from a flexible and technology-enabled educational experience.
The curriculum spans four semesters, covering core management subjects in the first year and Marketing-focused electives in the second. Learners can opt for a super specialisation, going deep into Marketing, or a dual specialization by pairing Marketing with another domain, both at the same fee. Backed by 500+ hiring partners, 100% placement assistance, access to Coursera at up to 70% off, and a NAAC A+ accredited degree recognised by WES, ACU, IQAS, and ICAS internationally, the Manipal Online MBA in Marketing is built to accelerate your career.
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NIRF 2025: Ranked #58 among India’s top universities.

QS World University Rankings 2026: Top 195, among South Asia’s top universities.

Times Higher Education Impact Rankings 2025: Among the world’s top 400 universities.

The Week 2025: Ranked #15 among private and deemed multidisciplinary universities.
Manipal University Online MBA - Specialisation Overview
Manipal University Online MBA in Marketing Fees 2026
₹1,80,000/-
Total Program Fee
May Vary by Specializations
₹45,000/-
Per Semester Fee
4 Semesters Total

Manipal University Online MBA in Marketing Syllabus: Semester-wise Breakdown
Here is a breakdown of the core subjects and Marketing specialisation electives covered across the four semesters of the MUJ Online MBA in Marketing program.
Entrepreneurial Practice
Business Communication (WAC)
Managerial Economics
Financial Accounting
Data Visualisation (Excel/Tableau)
Organizational Behaviour
Marketing Management
Quick Facts
- Coursera Access at Up to 70% Off: Get paid access to Coursera, giving industry-relevant certifications from top global institutions.
- Manipal Advanced LMS: The learning system is designed to make learning easy, with features such as Flash Cards, Mind Maps, 10-min Summary, and Scenario-based Learning.
Top Scholarships & Financial Benefits at Manipal Online


Merit-Based Scholarship
Applicants with strong academic performance in their qualifying examination may be eligible for merit-based fee concessions.
Defence Personnel Scholarship
Candidates who are currently active or are retired defence personnel with a valid identity card issued by the defence authority are eligible to apply.
Divyaang Scholarship
Applicants must submit a valid certificate of disability issued by a recognised authority in accordance with the norms set by the government.
Government Employees Scholarship
Applicants must be current employees of a central or state government body and provide valid proof of employment at the time of application.
Alumni Scholarship
Applicants must have previously completed a degree or program from any institution within the Manipal Group and are now applying for further studies.
Claim your
scholarship today!
Key Insights You must know before choosing
Manipal University Online MBA in Marketing
Your Manipal Online MBA in Marketing Degree
- Earned a UGC-entitled Online MBA degree in Marketing from Manipal University Jaipur, valid for employment, government jobs, and further studies across India.
- The Online MBA in Marketing carries the same academic value as a regular on-campus MBA degree.

These include assignments, quizzes, and capstone contributions that build your understanding of marketing and business concepts.
Internal Assessment
Term-End Examination
These are online proctored exams held at the end of each semester. Learners must secure at least 40% in both components to pass a subject.
Exam Pattern
How are the Manipal Online MBA in Marketing Exams Conducted?
All assessments for the MUJ Online MBA in Marketing are conducted in an online proctored mode. These include two main components:
30%
Internal Assessment70%
Term-End ExaminationManipal University Online MBA in Marketing Eligibility Requirements
Educational Qualification
Candidates must have a 10+2 and a 3-year bachelor's degree from a recognized university or an equivalent qualification as recognized by the Association of Indian Universities (AIU).
Grades
A minimum of 50% marks in graduation is required (45% for reserved categories). Candidates who do not meet this requirement must clear an online aptitude test.
Work Experience
Prior work experience is not mandatory. The program is open to both fresh graduates and working professionals.
Educational Qualifications
Candidates must hold a 3-year bachelor's degree and submit a certificate of equivalence from the Association of Indian Universities (AIU).
Grades
A minimum qualifying score in graduation is required as per MUJ norms. International applicants must clear the online aptitude test unless they hold a valid CAT, MAT, CMAT, XAT, or GMAT score at 40% or above.
Work Experience
Prior work experience is not mandatory for international applicants.
How to Apply for Manipal University Online MBA in Marketing Admissions 2026
Manipal Online Placements 2026 - Jobs, Salaries & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
























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Darshan BhatFrequently Asked Questions
Clear Your Doubts Before Enrolling
in Manipal Online MBA in Marketing Management
The total fee for the Manipal University Jaipur Online MBA in Marketing is ₹1,80,000 for the complete 2-year program, structured as ₹45,000 per semester. No-cost EMI options starting at ₹7,500/month are available to make enrolment more accessible.
The syllabus covers management subjects such as Marketing electives, including Sales & Distribution Management, Consumer Behaviour, Retail Marketing, Strategic Marketing, B2B Marketing, and Integrated Marketing Communication.
Yes. The degree is UGC-entitled and offered by a NAAC A+ accredited university, making it fully recognised for private sector employment, government jobs, and higher education across India.
An MBA in Marketing gives you a broader foundation covering brand strategy, consumer research, B2B marketing, and sales, while a Digital Marketing specialisation focuses on SEO, social media, and online campaigns. If you want versatility and leadership roles, Marketing is the stronger choice; for niche digital roles, the Digital Marketing specialisation fits better.
The program offers 100% placement assistance through virtual placement drives, resume building, interview preparation, and access to 500+ hiring partners via the Online Manipal placement portal. Recruiters include EY, Goldman Sachs, Accenture, Lenskart, CarDekho, and more.
Graduates can expect salaries ranging from ₹5 LPA to ₹12 LPA depending on the job role, organisation, and prior experience. Roles in digital marketing and brand management typically command higher packages.
Yes:especially for those targeting marketing, brand, or sales leadership roles. With a UGC-entitled degree, industry-relevant curriculum, Coursera access, 100% placement assistance, and flexible online learning, the MUJ Online MBA in Marketing offers strong career value at an affordable fee.
Candidates need a 3-year bachelor's degree with at least 50% marks (45% for reserved categories) from a recognised university. They must clear Manipal's online aptitude test or hold a valid CAT/MAT/CMAT/XAT/GMAT score of 40% or above.
The Manipal University Jaipur MBA in Marketing admission process for 2026 involves selecting the program, submitting an application with supporting documents, clearing the aptitude test if applicable, paying the semester fee, and gaining access to the Online Manipal LMS.
Absolutely. The program is fully online with flexible live and recorded sessions and online proctored exams, making it well-suited for working professionals who want to upskill without stepping away from their careers.
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