Manipal Online MBA in Marketing

Skills

Description

Strategic Brand Management

Skill to create and execute brand positioning strategy that supports business objectives. This involves examining market trends, consumer behavior, and competitive environments to construct powerful, differentiated brands.

Market Research and Consumer Insights

Skills to design and conduct qualitative and quantitative market research. Students learn to collect, examine, and interpret consumer evidence to inform product development, marketing initiatives, and decision-making.

Product Development and Lifecycle Management

Learn the product management skills for the entire product life cycle from concept to launch and growth. Includes performing market feasibility analysis, pricing, and managing cross-functional teams for effective product delivery.

Sales Strategy and Channel Management

Gain skills in developing successful sales plans, distribution channel management, and maximizing sales processes. Learners understand how to match sales strategies with marketing objectives to achieve maximum revenue generation.

Advertising and Promotional Planning

Learn skills to plan, execute, and assess advertising campaigns in traditional media like print, TV, radio, and outdoors. This involves budgeting, media purchasing, and testing campaign impact.

Job Positions

Responsibilities

Average Salary per annum

Brand Manager

Create and implement brand plans to establish and sustain brand equity. Conduct market analysis to determine consumer behavior and competitor positioning. Manage product releases, ad campaigns, and promotions to boost brand awareness and loyalty.

?8,00,000 - ?15,00,000

Product Marketing Manager

Manage new product or service development and marketing. Conduct market research to determine customer demand and competitive environment. Create pricing plans, develop marketing materials, and work with sales organizations to support effective product placement and adoption.

?10,00,000 - ?18,00,000

Market Research Analyst

Conduct and execute qualitative and quantitative research studies to collect market intelligence. Evaluate consumer data, trends, and likings to yield actionable information. Conduct reports and presentations to inform strategic marketing choices and product development.

?4,00,000 - ?8,00,000

Sales Manager

Lead and guide sales teams to meet revenue objectives. Create sales plans, establish performance targets, and track sales measures. Foster relationships with major clients and distributors as well as coordinating marketing to align promotional activities with sales campaigns.

?6,00,000 - ?12,00,000

Advertising Manager

Develop and organize advertising campaigns on different media platforms including print, television, radio, and outdoor. Administer budgets, negotiate with media buyers, and manage creative development. Track campaigns and optimize ad strategies to increase reach and effectiveness.

?7,00,000 - ?14,00,000