Manipal Online MBA in Digital Marketing

Skills

Description

Advanced Digital Marketing Strategy Development

Students learn to create integrated digital marketing strategies that match business goals. This involves incorporating multi-channel campaigns (SEO, PPC, social media, email marketing) to optimize ROI and brand visibility. They learn to analyze market trends, consumer behavior, and competitive environments to create fact-based strategic plans.

Data Analytics and Marketing Performance Measurement

Mastering digital marketing tools and techniques for gathering, analyzing, and interpreting data is an important skill. They learn to apply analytics platforms (such as Google Analytics, Tableau) to measure campaign effectiveness, customer engagement, and conversion rates. This helps them improve strategies with quantitative data.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

At post-graduate level, students acquire in-depth insights into SEO methods such as keyword research, on-page/off-page SEO, and technical SEO. They also acquire skills in managing paid search campaigns efficiently using SEM and tools such as Google Ads to generate targeted traffic and boost conversions.

Content Marketing and Brand Management

Students gain proficiency in developing and managing digital content that establishes brand credibility and engages target audiences. This encompasses high-level content strategy, storytelling methods, content delivery channels, and using influencer and social media marketing to build brand equity.

Digital Customer Relationship Management (CRM) and Automation

This ability includes employing CRM tools and marketing automation software to segment customer interactions, nurture leads, and enhance customer retention. Students are taught to create automated marketing processes, segmentation plans, and lifecycle marketing campaigns that generate business success.

Job Positions

Responsibilities

Average Salary per annum

Digital Marketing Manager

A Digital Marketing Manager formulates and executes digital marketing plans that support business objectives. They oversee campaigns in SEO, PPC, social media, and email marketing to achieve maximum reach and ROI. The job entails analyzing campaign performance, optimizing marketing, and guiding teams or agencies to produce results.

?8,00,000 – ?15,00,000

SEO/SEM Specialist

The SEO/SEM Specialist enhances organic search placements and maintains paid search campaigns. Work involves keyword research, competitor research, and site content and structure optimization. They also work on paid advertising on channels such as Google Ads, tracking performance, and optimizing campaigns for cost-efficient lead generation.

?4,00,000 – ?7,50,000

Content Marketing Manager

Content Marketing Managers develop and implement strategies that drive brand awareness and engage people. They manage creation and distribution of digital content on blogs, videos, and social media. They collaborate with influencers to maximize reach and leverage engagement metrics to optimize content strategies.

?6,00,000 – ?12,00,000

Digital Analytics Manager

Digital Analytics Managers implement tracking tools to track user actions and campaign performance. They interpret data to give insights that enhance marketing strategy. They create reports for stakeholders to aid data-driven decision-making and refine digital marketing.

?8,00,000 – ?16,00,000

CRM and Marketing Automation Manager

This position oversees CRM systems to segment customers and tailor marketing campaigns. They create automated email workflows to nurture leads and drive retention. They monitor customer metrics and work with sales and service teams to ensure consistent customer interaction.

?7,00,000 – ?14,00,000