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#58 by NIRF 2025Manipal Online MBA in Digital Marketing
Why Pursue a Manipal University Online MBA in Digital Marketing?
The Manipal University Online MBA in Digital Marketing is built to develop skills that are demanded by recruiters today. The curriculum covers subjects like Introduction to Digital Marketing, Social Media Marketing, Search Engine Marketing and SEO, Ethics in Digital Marketing, Digital Branding and Reputation Management, Digital Entrepreneurship, E-Marketing, and Advertising and Brand Management, providing both a strategic and hands-on understanding of the field.
What makes this program stand out is the learning experience behind it. Delivered through the advanced Online Manipal LMS, learners get access to live and recorded sessions, e-libraries, discussion forums, and interactive content, all manageable alongside a full-time job. With 500+ hiring partners and 100% placement assistance backed by an AI-powered portal, the Manipal University Online MBA in Digital Marketing connects classroom learning directly to career outcomes.
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NIRF 2025: Ranked #58 among India’s top universities.
QS World University Rankings 2026: Top 195, among South Asia’s top universities.
Times Higher Education Impact Rankings 2025: Among the world’s top 400 universities.
The Week 2025: Ranked #15 among private and deemed multidisciplinary universities.
Other Online MBA Specializations Offered by Manipal University
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Banking, Financial Services and Insurance (BFSI)
Not Avaliable
2 Years
Deadline: 13 August 2026
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Manipal University Online MBA in Digital Marketing Course Fees 2026
The Manipal University Online MBA fees are structured to offer students a quality education at an affordable price. The no-cost EMI option makes it the right choice for learners, irrespective of their financial background.
₹ 1,80,000/-
Total Program Fee
Inclusive of Exam Fees
₹ 45,000/-
Per Semester Fee
4 semesters total
CurriculumManipal University Online MBA in Digital Marketing Syllabus
Here is an overview of the core subjects and specialization structure covered across the four semesters of the Manipal University Online MBA in Digital Marketing curriculum.
Entrepreneurial Practice- Business Communication (WAC)
- Managerial Economics
- Financial Accounting
- Data Visualisation (Excel/Tableau)
- Organizational Behaviour
- Marketing Management
Quick Facts
- Coursera Access at Up to 70% Off: Get paid access to Coursera, giving industry-relevant certifications from top global institutions.
- Manipal Advanced LMS: The learning system is designed to make learning easy, with features such as Flash Cards, Mind Maps, 10-min Summary, and Scenario-based Learning.
Note: In Semester 3, learners choose between a Super Specialization (deep focus in one domain) or a Dual Specialization (expertise across two domains) — both at the same program fee.
Top Scholarships & Financial Benefits at Manipal Online
Merit-Based Scholarship
Applicants with strong academic performance in their qualifying examination may be eligible for merit-based fee concessions.
Defence Personnel Scholarship
Candidates who are currently active or are retired defence personnel with a valid identity card issued by the defence authority are eligible to apply.
Divyaang Scholarship
Applicants must submit a valid certificate of disability issued by a recognised authority in accordance with the norms set by the government.
Government Employees Scholarship
Applicants must be current employees of a central or state government body and provide valid proof of employment at the time of application.
Alumni Scholarship
Applicants must have previously completed a degree or program from any institution within the Manipal Group and are now applying for further studies.
Claim your
scholarship today!
Key Insights You must know before choosing
Manipal Online MBA in Digital Marketing in 2026
Your Manipal University Online MBA in Digital Marketing Degree
Get a UGC-entitled Online MBA degree in digital marketing from Manipal University.
The Online MBA in digital marketing course carries the same academic value as a regular on-campus MBA.
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These assessments are conducted throughout each semester and include assignments, quizzes, and capstone project contributions that build your practical understanding throughout coursework.
Internal Assessment
Term-End Examination
These exams are held at the end of each semester and are conducted entirely online. They include subject evaluation, and learners must score at least 40% in both the internal and term-end components to pass a subject.
Exam Pattern
How are Manipal Online MBA in Digital Marketing Exams Structured?
The examinations for the Manipal University Online MBA in Digital Marketing are conducted online in a proctored mode, ensuring secure and transparent evaluation across all four semesters.
30
Internal Assessment70%
Term-End ExaminationManipal University Online MBA in Digital Marketing Eligibility Requirements 2026
Educational Qualifications
Grades
A minimum of 50% marks in graduation is required (45% for reserved categories). Candidates who do not meet this requirement must clear an online aptitude test.
Work Experience
Prior work experience is not mandatory. The program is open to both fresh graduates and working professionals.
Educational Qualifications
Candidates must hold a 3-year bachelor's degree and submit a certificate of equivalence from the Association of Indian Universities (AIU).
Grades
A minimum qualifying score in graduation is required as per university norms. International applicants must clear the online aptitude test unless they hold a valid CAT, MAT, CMAT, XAT, or GMAT score at 40% or above.
Work Experience
Prior work experience is not mandatory for international applicants.
Manipal University Online MBA in Digital Marketing Admissions 2026
Manipal Online Placements 2026 - Jobs, Salaries & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Manager
Annual Average Salary
24% YoY
₹ 7 LPA - ₹ 14 LPA
Performance Marketing Manager
Annual Average Salary
27% YoY
₹ 8 LPA - ₹ 15 LPA
SEO/SEM Specialist
Annual Average Salary
20% YoY
₹ 5 LPA - ₹ 10 LPA
Brand Manager
Annual Average Salary
19% YoY
₹ 8 LPA - ₹ 14 LPA
Content Marketing Manager
Annual Average Salary
22% YoY
₹ 6 LPA - ₹ 11 LPA
Growth Marketing Manager
Annual Average Salary
28% YoY
₹ 9 LPA - ₹ 16 LPA
Digital Advertising Specialist
Annual Average Salary
23% YoY
₹ 6 LPA - ₹ 12 LPA
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Clear Your Doubts Before Enrolling
in Manipal Online MBA in Digital Marketing
The Manipal University Online MBA in Digital Marketing is a 2-year, UGC-entitled postgraduate program. It is offered fully online through the advanced Online Manipal LMS with live and recorded classes.
Yes, the degree is UGC-entitled and offered by a NAAC A+ accredited university, making it fully valid for employment, government jobs, and further studies across India. It is also recognised internationally by WES, ACU, IQAS, and ICAS.
The Digital Marketing specialization covers Introduction to Digital Marketing, Social Media Marketing, Search Engine Marketing and SEO, Ethics in Digital Marketing, Digital Branding and Reputation Management, Digital Entrepreneurship, E-Marketing, and Advertising and Brand Management.
The Manipal University Online MBA in Digital Marketing is a UGC-entitled, internationally recognised postgraduate degree with broader management subjects across all four semesters, while a PGDM is a diploma awarded by private institutes. For government jobs, higher studies abroad, and long-term career progression, the MBA degree holds greater recognition.
Yes, especially for marketing professionals who want to move into leadership roles. The program adds business management depth to your existing marketing skills, and the combination of digital marketing electives, Coursera certifications, and placement support gives both freshers and experienced marketers a strong career advantage.
Yes, learners get exclusive access to Coursera at up to 70% off and can earn certifications in digital marketing, analytics, content strategy, and more from top global universities, all alongside the Manipal University degree.
Yes, the program offers 100% placement assistance, including resume building, interview preparation, skills assessment, and virtual placement drives through the Online Manipal AI-powered placement portal with unlimited mock interview practice.
Graduates can expect roles like Digital Marketing Manager, Performance Marketing Manager, SEO/SEM Specialist, and Growth Marketing Manager, with average salaries typically ranging from ₹ 5 LPA to ₹ 16 LPA depending on role, industry, and experience.
Top recruiters include Accenture, CarDekho, Lenskart, NoBroker, Infinity Learn, PlanetSpark, Teleperformance, and many more across 500+ hiring partners, covering e-commerce, EdTech, FMCG, FinTech, media, and digital-first brands.
Yes. Working professionals can access career services such as resume enhancement, interview preparation, career counselling, and job opportunities through the Online Manipal placement platform.
Graduates develop skills in SEO, SEM, social media marketing, web analytics, content strategy, performance marketing, and digital campaign management, making them valuable across industries.
Candidates must hold a 3-year bachelor's degree with at least 50% marks (45% for reserved categories) from a recognised university. They must clear an online aptitude test or hold a valid CAT, MAT, CMAT, XAT, or GMAT score of 40% or above.
Candidates without a qualifying national aptitude test score must clear the online aptitude test conducted by Manipal University. Those with a CAT, MAT, CMAT, XAT, or GMAT score of 40 percentile or above are exempted from this requirement.
Yes, scholarships of up to 20% are available for eligible categories, including merit-based, defence personnel, Divyaang, government employees, and Manipal Group alumni. No-cost EMI starting at INR 7,500 per month is also available.
Yes. The admissions for the 2026 intake are currently open. For the latest details on seat availability, contact CollegeSathi counsellors.
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