Vignan University Online MBA in Marketing

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About Marketing

The Online MBA in Marketing Management at Vignan University Online is designed for individuals seeking to advance their careers in the field of marketing. This Online MBA in Marketing provides comprehensive knowledge and skills to excel in the current competitive marketing environment.

Pursuing an MBA from Vignan Online allows you to gain deeper insights into the strategic and tactical aspects of marketing. The curriculum for the Online MBA in Marketing offers expertise in global marketing, B2B marketing, brand management and more in-demand areas.

As the MBA program at Vignan University Online is delivered completely online, you will have the opportunity to learn at your own pace. This Vignan University Online MBA focuses on preparing you with the skills to address marketing complexities, offer innovative strategies, and drive business growth in a competitive market.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing

Approvals

The Vignan Online University has the approval and recognition of leading educational systems, ensuring its academic credibility. This ensures that your Online MBA degree in Marketing will have credibility and acceptance by employers worldwide.

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Syllabus

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organisational Behaviour and Human Resources Management
  • Quantitative Techniques and Analytics

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Consumer Behaviour
  • Supply Chain Management
  • Sales and Distribution Management

  • Business Environment and Strategy
  • Project Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective Course

  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-Functional Elective Course
  • Master's Thesis / Project

Ranking

  • Achieved 25th position among the best universities of India by India Today in 2021.
  • Graded A+ by the NAAC.
  • Ranked 70th by the NIRF.

Admission Process

The admissions process for the Vignan University Online MBA in Marketing is completely online and flexible. You can easily apply online for the Vignan MBA program from anywhere, at your convenience.

  1. Register Yourself

Start the application process for Vignan University Online by registering on the official admissions website.

  1. Complete Application Form

Fill out the online application form, which requests academic and personal information, to enrol in your program of choice.

  1. Pay Application Fee

To reserve your seat at Vignan University Online, pay the application fee by using the online payment options.

  1. Upload Documents

Upload documents online to complete your admission quickly and effectively at Vignan University Online.

Eligibility Criteria

Educational Qualification:

A candidate pursuing or having completed 10+2 in any stream with mathematics from a recognised board of the Indian education system.

Grades:

You must have scored a minimum of 50% marks in 10+2. SC/ST/OBC/PwD candidates are entitled to a 5% relaxation.

Working Experience:

The Online MBA in Marketing at Vignan University does not require you to have any working experience to apply.

Examination Pattern

The Exams at Vignan University Online are conducted in a proctored online examination format that is fair and transparent. They will evaluate the understanding and progress of Marketing Online MBA students through internal exams and external exams.

Internal Assessment (30%)

The internal assessment assignments, quizzes, projects, and MCQs. This is assessed with regular submissions, presentations, and instructor reviews to evaluate progression and skill-based learning.

External Assessment (70%)

The end-term assessment is conducted in an online proctored mode and evaluates knowledge of a subject. The question paper consists of mixed question types that assess understanding and progress, including MCQs and descriptive formats.

Placement Partners

The Vignan University Online placement service will guarantee outstanding placement options in the career of your choice. The university offers mentorship and guidance to students, connecting them with industry leaders through its Online MBA in Marketing.

Skill

Students pursuing an Online MBA in Marketing from Vignan University Online are equipped with modern business strategies, consumer insights, and digital tools to thrive in competitive markets.

Skills

Description

Market Research

The Online MBA in Marketing provides the knowledge and skills needed to analyse consumer decisions and market trends for a business advantage.

Digital Marketing

An Online MBA program provides you with skills in areas such as SEO, social media, and digital marketing strategies to create a powerful brand presence.

Strategic Planning

The MBA in Marketing online course equips students to develop and execute effective marketing campaigns across multiple industries.

Brand Management

Vignan University's Online MBA program enables students to become experts in brand positioning, storytelling, and brand management for long-lasting results.

Sales & Negotiation

The Online MBA in Marketing at Vignan University helps improve the skills of negotiation and sales techniques that are crucial for generating revenue.

Career Opportunity

The graduates of the Vignan Online MBA in Marketing will have diverse career opportunities in brand development, market research, and digital business strategies across multiple sectors.

Job Role

Responsibilities

Annual Average Salary

Marketing Manager

The marketing manager is responsible for overseeing and executing campaigns that build brand awareness and customer involvement.

INR 7,00,000 – 12,00,000

Brand Manager

A brand manager in an organisation is expected to develop strategies that preserve and create the identity of a product or service.

INR 8,00,000 – 13,00,000

Digital Marketing Specialist

The role of a digital marketing specialist is to manage online campaigns, optimise content, and measure performance in online spaces.

INR 5,50,000 – 9,00,000

Market Research Analyst

As a market research analyst, you will research consumer behaviour as well as insights to enhance product and service creation.

INR 6,00,000 – 10,00,000

Sales Manager

A sales manager oversees the sales team, builds and maintains client relationships, and ensures the efficient achievement of revenue targets.

INR 7,50,000 – 11,00,000