
Ranked 96 by NIRF in IndiaShoolini Online MBA in Digital Marketing





Shoolini University Online MBA in Digital Marketing - Course Overview
The Shoolini Online MBA in Digital Marketing is a 2-year postgraduate program designed to develop strategic management and digital marketing skills for today’s evolving business landscape. The program combines core management education with dedicated digital marketing subjects, covering areas such as digital marketing practice, integrated marketing communications, content marketing, CRM, social media strategy and brand management.
Delivered in online mode through Shoolini University Online, it offers a flexible learning format for graduates and working professionals. The Shoolini University Online MBA in Digital Marketing also provides access to industry-led masterclasses, a digital Learning Management System, career-focused support and the pay-after-placement option for eligible Indian residents. The program leads to a UGC-entitled online MBA, making it a flexible pathway for advancing in digital marketing and management roles.
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Recognized among the Top 200 universities globally in THE Impact Rankings.

Ranked no. 1 in India and no. 6 in Asia for Citations under QS Research Benchmarks.

Accredited A+ by NAAC (National Assessment and Accreditation Council).

Recognized for research and innovation excellence, including 16th in India by SCIMAGO Institutions Rankings.
Other MBA Specializations Offered by Shoolini University Online
Shoolini University Online MBA in Digital Marketing Fees
The Shoolini Online MBA in Digital Marketing follows a four-semester fee structure, with the applicable program fees distributed across the two-year duration. Here is a detailed breakdown:
₹ 1,58,000/-
Total Program Fee
With Scholarship
₹ 31,600/-
Per Semester Fee
4 Semesters Total

Shoolini Online MBA in Digital Marketing Syllabus 2026
The Shoolini University Online MBA in Digital Marketing syllabus combines core management concepts with specialized digital marketing skills for today’s evolving business landscape.
Marketing Management
Organizational Behaviour
Financial Accounting
Entrepreneurship
Creativity Decoded
Open Elective
Quick Facts
- Industry Masterclasses: Live masterclasses led by professionals from McKinsey, Citibank, HSBC and PwC.
- Recognized & Accredited: UGC-entitled and NAAC A+ accredited, with online programs aligned with applicable UGC, AICTE, DEC and NBA standards.
Scholarships Offered By Shoolini Online University


Academic Excellence Scholarship
Students scoring over 90% in Class 12 (UG) or graduation (PG) are eligible for the merit scholarship.
Pay-After-Placement (PAP)
Available for eligible students who opt for the Pay After Placement (PAP) payment model.
PAP Opt-Out Discount
Students who choose to opt out of the PAP (Pay-After-Placement) model are eligible for this scholarship.
Full Fee Payment Scholarship
Students who choose to pay the entire program fee in a single payment are eligible for this scholarship.
Advance Annual Fee Scholarship
Students who pay one year's program fee in advance are eligible for this scholarship.
Claim your
scholarship today!
Key Insights You must know before choosing
Shoolini Online MBA in Digital Marketing
Shoolini University Online MBA in Digital Marketing: Sample Degree
- The Shoolini Online MBA in Digital Marketing is a UGC-entitled online degree, equivalent to a conventional on-campus MBA degree.
- The degree is widely recognized by employers, organizations and academic institutions.

Students are assessed throughout the semester through assignments, quizzes and other academic activities.
Internal Examination
External Examination
End-semester examinations assess students’ overall understanding and knowledge of the course content.
Exam Pattern
Examination Pattern for Shoolini Online MBA in Digital Marketing
Exams for the Shoolini University Online MBA in Digital Marketing combine continuous internal evaluation with end-term examinations, delivered through the university's online learning platform.
30%
Internal Examination70%
External ExaminationEligibility Criteria for Shoolini Online MBA in Financial Management
Educational Qualification
A bachelor’s degree of minimum 3 years duration from a recognized university is required.
Grades
Applicants must have secured at least 50% marks in the qualifying examination. Reserved category candidates are eligible with a minimum of 45% marks.
Work Experience
No prior work experience is required. Both fresh graduates and working professionals can apply.
Educational Qualification
A bachelor’s degree of minimum 3 years duration from a recognized university is required.
Grades
Applicants must have secured at least 60% marks in the qualifying examination.
Work Experience
No prior work experience is required. The program is open to both fresh graduates and professionals seeking career advancement.
How to Apply for Shoolini University Online MBA in Digital Marketing?
Shoolini University Online MBA in Digital Marketing: Roles and Average Annual Salary
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.












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Megha DattFrequently Asked Questions
Clear Your Doubts Before Enquiring
in Shoolini Online MBA in Digital Marketing
Industry tools including Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, HubSpot, Canva and Mailchimp are covered.
Yes, students can connect with peers and experts through virtual events and collaborations.
The Digital Marketing specialization covers Digital Marketing for Practitioners, Integrated Marketing Communications, Content Marketing, Customer Relationship Management (CRM), Social Media Marketing and Strategy and Brand Management.
Yes. Students can participate in live masterclasses conducted by corporate leaders, CEOs, CXOs and industry practitioners. The organizations include McKinsey & Co., HSBC, Citibank and PwC, along with faculty and alumni from institutions such as IIMs, IITs, Stanford and ISB.
The additional benefits include access to Career Tigers Premium, industry masterclasses, competitive examination preparation modules, the Global Gateway pathway and the Pay-After-Placement framework for eligible Indian residents.
The program includes analytical and critical thinking for strategic decisions, application of management principles to complex business issues, ethical leadership, teamwork, professional communication and innovative thinking for entrepreneurial initiatives and business growth.
Graduates can explore roles such as Digital Marketing Manager, Content Marketing Specialist, Social Media Manager, SEO Specialist, Brand Manager, Marketing Analytics Specialist and Performance Marketing Manager.
The Shoolini Online University has a network of more than 250 hiring partners across its degree programs.
Yes. The program combines core management education with specialized learning in digital marketing, content marketing, social media strategy, CRM, integrated marketing communications and brand management.
Yes. Students receive access to Career Tigers Premium, a career-focused platform that includes AI-powered interview preparation, ATS resume tools, employability assessments, live human mock interviews, soft-skills training and job-matching capabilities.
Yes. The Global Gateway initiative provides international academic progression opportunities, including credit transfers and guidance for applications to partner universities.
Career progression is not determined by the degree alone. Growth can depend on the learner's digital marketing skills, management capabilities, professional experience, communication skills, performance, industry, role and ability to apply emerging digital practices.
Candidates must have a bachelor's degree of at least 3 years' duration with a minimum of 50% marks. For candidates belonging to reserved categories, the minimum requirement is 45% marks. International students must have secured at least 60% marks in the qualifying examination.
Students who opt out of the Pay After Placement option receive a scholarship of ₹70,000 on the ₹2,00,000 regular fee. The resulting programme fee is ₹1,30,000, payable at ₹32,500 per semester across four semesters.
Yes. Candidates who have scored more than 90% in their undergraduate degree for postgraduate admission can qualify for a 10% merit scholarship.
Yes. The program offers flexible payment options, including no-interest EMI facilities. Loan options are also available and these payment facilities can be used with semester-wise, annual or full-fee payment structures.
The standard international fee is $3,000 for the complete program. For students from Africa, a $1,200 scholarship reduces the fee to $1,800 or $450 per semester. For regions other than Africa, a $1,000 scholarship reduces the fee to $2,000 or $500 per semester.
Applicants are required to submit academic and identity documents, including their 10th and 12th marksheets, graduation semester marksheets or a consolidated certificate, a copy of both sides of the Aadhaar card and scanned passport photograph and signature.

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