Shoolini University: Online BBA in Marketing

  • Diamond-rated university by the QS Indian Education Rankings.
  • 200+ self-paced upskilling & coding courses.
  • 1-on-1 Industry Mentorship with Career Coaching.
  • Pay-after-placement policy.
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About Marketing Management

Shoolini University's Online BBA in Marketing is for individuals who want a strong groundwork in business and marketing. The online BBA in Marketing curriculum incorporates modern marketing practices and methods to succeed in today's competitive marketplace.

The BBA in marketing course offers you valuable knowledge on market research, digital marketing, advertising, branding, and sales management. The Shoolini online BBA program combines theory with practical application, ensuring study is interactive and efficient.

The online learning process at Shoolini University allows you to study according to your schedule and pursue other work or personal commitments. With experienced faculty guiding you, Shoolini Online University's BBA program in marketing equips you for a career within the marketing profession and hands-on skills that make you employable.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing Management

Approvals

Shoolini University Online is certified by leading statutory authorities. The Shoolini University Online BBA in Marketing program is recognised throughout India and valued by employers from various sectors. Such approvals guarantee that your degree has high credibility and reliability to enhance your professional identity.

Courses

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Digital Marketing

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Direct Selling Management

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Computer Science

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Human Resource Management

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Finance

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Syllabus

  • Functional English-1
  • Principles of Management
  • Entrereneurship
  • Creativity Decoded
  • Fundamentals of Journalism
  • Digital and Technological Solutions

  • Marketing Management
  • Functional English-2
  • Human Resource Management
  • Consumer Behavior
  • Saying it with Presentations
  • Journalism in India - Historical Perspective

  • Acing the Interviews through AI
  • Financial Accounting
  • Marketing Research
  • Principles of Economics
  • Critical Thinking and Problem Solving
  • New Media

  • Business Statistics
  • Business Law
  • Financial Management
  • Organisational Behaviour
  • Advertising
  • Effective Negotiations

  • Taxation
  • Sales Management
  • Cost Accounting
  • Specialization Elective
  • Basics of Micro Finance
  • Research Methodology

  • Banking and Investment
  • Specialisation Elective I
  • Specialisation Elective II
  • Specialisation Elective III
  • Advanced Micro Finance
  • Stock Market and Investment

Sample Certificate

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Ranking

  • Rated 'A+' by NAAC.
  • The university has been ranked among the top 200 universities in the world as published by Times Higher Education Impact Rankings 2024.
  • Achieved 2nd rank in India by THE World University Rankings 2024.
  • Achieved 70th rank by the NIRF.
  • QS World University Rankings 2025 ranked it as the 14th top university globally.

Admission Process

The admission procedure of Shoolini University Online is easy, entirely online, and can be done from anywhere. Four simple steps enable the students to enrol in the Online BBA in Marketing course.

  1. Go to the official website

Go to Shoolini Online's website, search for courses, and select the one that aligns with your area of interest.

  1. Fill in the application form

Fill in the online application form carefully and accurately using your personal and academic information so that the admission process can proceed.

  1. Upload Documents & Fee

Upload your necessary academic documents and proof of ID, and then pay the application fee online through secure and easy modes.

  1. Admission Confirmation

After verification, you will receive an admission confirmation, along with your login user ID and password, allowing you to access your dashboard and begin your online classes.

Eligibility Criteria

Educational Qualification:

To be eligible for the Online BBA at Shoolini, you must pass 10+2 from a recognised board of education.

Grades:

Shoolini Online University requires a minimum of 40% marks in your last qualifying educational degree.

Work Experience:

No Work Experience is required to apply for the Online BBA course from Shoolini University.

Examination Pattern

Shoolini University's Online examination format is transparent and unbiased, with complete online and proctored exams. The students in the Online BBA in Marketing program are tested via internal and external examinations. These enable you to monitor your progress and enhance your understanding of marketing principles efficiently.

Internal Examination (30%)

The Continuous Evaluation System involves internal evaluations through learning aspects such as assignments, quizzes, and other academic work distributed throughout the semester.

External Examination (70%)

Proctored external exams are held at the end of every semester. These examinations test your overall comprehension of the course material.

Placement Partners

Shoolini University Online provides exclusive placement assistance to Online BBA in Marketing students to ensure a successful career. With its extensive network of hiring partners, students interact with potential recruiters and select job opportunities that align with their career aspirations.

Skill

Earn an online BBA in Marketing from Shoolini University and develop both practical and creative skills. These skills equip you to become a professional in the field of advertising, branding, selling, and many more.

Skills

Description

Strategic Marketing

The course of online BBA in Marketing educates individuals on how to craft marketing strategies aligned with business objectives and win customers over.

Market Research

At Shoolini University's BBA in Marketing, students learn how to analyse market trends and understand customer behaviour.

Brand Management

The BBA in Marketing online course makes students aware of how to create, develop, and build a strong and reliable brand image.

Digital Marketing

Through the BBA in Marketing course, learners acquire social media, SEO, and online advertising skills to market products.

Communication Skills

The BBA online in Marketing offered by Shoolini enhances the skill of communicating ideas clearly with customers, teams, and clients.

Career Opportunity

BBA in Marketing graduates can pursue careers in sales, advertising, brand management, and other areas. These positions provide the platform to implement marketing techniques in real business scenarios.

Job Role

Responsibilities

Annual Average Salary

Marketing Executive

A marketing executive is responsible for advertising products or services using campaigns to attract and retain customers.

INR 3,00,000-5,00,000

Brand Manager

A brand manager is required to establish and develop a strong and positive brand image to drive customer loyalty and awareness.

INR 6,00,000-10,00,000

Sales Manager

As a sales manager, you will be in charge of sales teams, establish targets, and create plans to increase revenues.

INR 5,00,000-8,00,000

Digital Marketing Specialist

A digital marketing specialist has the duty of handling online campaigns to promote brand awareness and usage.

INR 4,00,000-7,00,000

Market Research Analyst

A market research analyst has the duty of analysing market trends and consumer preferences in order to inform business decisions.

INR 3,00,000-6,00,000