Jain University Online MBA in Digital Marketing and E-commerce

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About Digital Marketing And E-commerce

The Jain University Online MBA in Digital Marketing and E-commerce is an online MBA program designed for busy professionals and graduates seeking to work in the ever-evolving digital space. This MBA program focuses on key areas in the field, including social media marketing, search engine optimisation (SEO), content marketing, and online business management.

With the Jain Online MBA in Digital Marketing, you get both theoretical knowledge and practical skills to thrive in today's fast-paced digital world. The course is structured to allow learners to work and study while meeting other personal or professional commitments. As an online MBA program, it provides the flexibility of learning online with expert mentorship, industry-standard tools, and learning resources.

Graduates of the Jain University Online MBA in Digital Marketing and E-commerce can enter the workforce as administrators, specialists, or marketing managers in digital strategy and e-commerce.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing And E-commerce

Approvals

The Jain University Online MBA in Digital Marketing and E-commerce is designed for students who wish to acquire strong digital marketing skills. Jain University's online degrees are approved by recognised education authorities, which manage credentials and quality learning experiences, such as

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Syllabus

Semester I

Semester II

Business Economics

Sustainability & Ethics

Financial Reporting & Corporate Finance

Organisational Behaviour and Human Resources Management

Quantitative Techniques for Business Decisions -I

Entrepreneurship

Marketing Management

Quantitative Techniques for Business Decisions -II

Inbound Marketing: Content and Search Marketing

Business Analytics & Artificial Intelligence

Semester III

Semester IV

Business Research Methods

Operations Management

Data Visualisation

Outbound Marketing – Digital Ads and Social Media Marketing

Brand Management for E-Commerce

Applied Learning

Strategic Management

Marketing Analytics

Digital Product Management

Growth Marketing

Cross-Functional Elective

Master's Thesis / Project

Sample Certificate

Ranking

Jain University Online has a well-established reputation for providing high-quality online education. It has won many awards and recognition awards for its significant commitment to online digital learning, such as:

  • Four global accreditations: ACCA, CPA, CMA, and CA
  • Ranked globally by QS for educational quality
  • Ranked 65th in India by NIRF 2021
  • Awarded NAAC A++ for top academic standards

Admission Process

The enrollment process for the Online MBA in Digital Marketing and E-commerce program at Jain University is simple and can be completed entirely online. Below are the steps to apply and start your journey into the digital marketing and e-commerce management MBA:

Step 1 – Complete the Application form

Go to the official Jain Online website. Fill in the application form with all your personal and academic information.

Step 2 – Select your Specialisation

Once you have submitted an application form, you will need to set up your student account. Then select your specialisation.

Step 3 - Pay the Course Fee

Pay the Course Fee for the chosen specialisation. Payment can be completed through debit or credit card, or the 0% EMI option, allowing you to pay in monthly instalments without any additional fees.

Eligibility Criteria

Educational Qualification:
You must have a 3-year bachelor’s degree in any stream from a UGC-recognised university. Final-year students can also apply.

Grades:
You should have scored at least 50% marks in your graduation. If you belong to SC, ST, OBC, or PwD categories, 45% marks are acceptable.

Work Experience:
You do not need any work experience to apply. However, if you have experience, it can help you better understand concepts.

Examination Pattern

Jain University's Digital Marketing and E-commerce Online MBA features a simple and flexible assessment system. Every semester, there is a continuous assessment to track your progress and a final exam. Your grades will be posted as letters on the Jain Student Portal. If you have concerns, you can have your work re-evaluated or have the option to take a supplementary exam.

Internal Assessment:

During the semester, you will complete quizzes, assignments, and join discussion forums for each subject. These tasks will help you stay engaged and expand your knowledge of topics related to digital marketing and e-commerce.

Final Exam:

At the end of each semester, you will take an online exam for every subject. The exam will be 2 to 3 hours long. It includes multiple-choice questions, short answers, and case-based questions. These tests check how well you’ve understood the course.

Placement Partners

Jain University has a strong network of public and private partnerships that assist students in the Online MBA in Digital Marketing and e-commerce program in finding internships or placements. Some of Jain University's top hiring partners include

Skill

You can gain several key skills that are beneficial for today’s digitally evolving world with an MBA online program in digital marketing and E-Commerce. The Jain online university ensures that you have the relevant skills to lead in the digital world. 

 

Skills

Description

Digital Advertising

With an online MBA in digital marketing & e-commerce, you can learn how to create and manage ads online.

SEO (Search Engine Optimisation)

A digital marketing and e-commerce MBA program can help you understand how to improve website rankings.

Social Media Marketing

You can gain the ability to use social media platforms to promote brands efficiently with Jain’s online MBA in digital marketing.

E-commerce Management

An MBA in digital marketing and e-commerce at Jain University teaches you to manage online stores and sales operations.

Data Analytics

The Jain Online University ensures that you can analyse online data to make better marketing decisions with its MBA course.

Career Opportunity

The online MBA program in Digital Marketing and E-commerce can help you develop the skills to implement in online marketing and sales strategies. At Jain Online University, you could consider the following careers after an MBA online program:

 

Job Role

Responsibilities

Annual Average Salary

Digital Marketing Manager

As a digital marketing manager, you will plan and run online marketing campaigns.

INR 5,00,000-8,00,000

E-commerce Manager

Managing online sales and improving customer experience is the essential role of an e-commerce manager.

INR 4,50,000-7,00,000

SEO Specialist

You will be required to optimise websites to rank higher on search engines as an SEO specialist.

INR 3,50,000-5,50,000

Social Media Manager

A social media manager is responsible for creating and managing social media content and engagement.

INR 3,50,000-5,00,000

Content Marketing Manager

The content marketing manager works to develop content strategies to attract customers.

INR 4,00,000-6,00,000