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Online MBA Program at Dr. D.Y. Patil Vidyapeeth Pune

About
Approvals
Ranking
Other Courses
Eligibility Criteria
Sample Certificate
Skill
Syllabus
Specialisations
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
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About Marketing Management

DY Patil Vidyapeeth, Pune, provides a career-oriented online MBA in Marketing Management for students and working individuals. This online MBA program offers skills in core marketing areas, including branding, market research, digital strategies, and customer relationship management.

As the online MBA in Marketing Management program is delivered entirely online, students can study from anywhere in India. DY Patil Vidyapeeth is UGC approved and NAAC A++ accredited with academic quality policies. The MBA in Marketing Management from DPU Online also offers placement support and industry exposure, enabling graduates to explore various job opportunities.

Moreover, DY Patil's online MBA offers a blend of practical knowledge and strong academic support, preparing graduates to succeed in the marketing industry.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing Management

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Approvals

At DY Patil Vidyapeeth Online University, you can experience a flexible and high-quality education. The DPU’s Online MBA in Marketing Management has been designed to prepare students for marketing opportunities. Therefore, DY Patil Vidyapeeth Online University assures providing approved and recognised education by top academic councils, including:

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

Courses

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Semester 1	Semester 2
Principles & Practices of Management Organisational Behaviour Management Accounting Managerial Economics Business Communication Research Methodology Environment Awareness and Disaster Management	Human Resource Management Marketing Management Financial Management Operations Management Management Information System Strategic Management & Business Policy Entrepreneurship Development
Semester 3	Semester 4
Consumer Behavior Marketing Research Sales & Distribution Management Product and Brand Management Retail Management Marketing of services Generic Elective-I - Digital Marketing/Business English	International Marketing Integrated Marketing Communication Generic Elective-II - Soft Skill/Business Ethics and Corporate Governance Project Work Report

Sample Certificate

Ranking

DY Patil Vidyapeeth is recognised nationally and internationally, having received high rankings from trusted agencies that signify its high-quality education. These include:

Member of ASSOCHAM and The Association of Commonwealth Universities
Accredited with NAAC A++ grade
Global Collaborations with professional bodies, including WES & AIU
Member of ISO 9001-2015
Ranked #44 by NIRF Rankings 2024 (University Category)
Ranked 5th in the dental and 11th in the medical category by NIRF in 2024

Admission Process

DPU's Online MBA in Marketing Management admission process is simple and 100% online. Students will complete the full application process from their home by following a few simple steps detailed below:

Step 1 - Learner's Registration

Go to the official page and fill in your basic details. You are required to verify your mobile number and email address. You cannot proceed without completing the verification process.

Step 2 - Admission Form

Fill out the admission form by providing your personal details, educational history, and any work history (if any). Upload a recent photograph, your signature, and pay the fees.

Step 3 - Admission Confirmation by DPU

Once your documents and payment have been successfully validated, you will receive a confirmation via email and SMS. It will contain your student login details and the link to your learning portal.

Eligibility Criteria

Eligibility for students applying to the Online MBA in Marketing Management program at DY Patil Vidyapeeth is based on the university's established eligibility criteria. Below are the eligibility requirements:

Educational Qualification:

Candidates must have a bachelor’s degree in any stream or an equivalent examination from a recognised board or institution.

Grades:

A minimum of 50% marks in the undergraduate program is required. 45% marks in a bachelor's degree are acceptable for reserved category candidates.

Work Experience:

No work experience is required for an online MBA in Marketing Management. However, having it can give you an advantage in learning.

Examination Pattern

DY Patil Vidyapeeth, Pune's Online MBA in Marketing Management, offers a flexible and fully online examination. Examinations are conducted in a proctored online mode twice a year, in June and December. The complete evaluation consists of two parts: Formative Assessment (30%) and Summative/Term-End Assessment (70%). A minimum of 40% marks is required in each of these to pass.

The DPU Online exam pattern also includes Self-Assessment Questions (SAQs), helping students continue their learning. These contain 10 MCQs, which are not graded but are helpful for practice and knowledge assessment.

Formative Assessment (30%)

It includes two assessments, which together account for 30 marks. Assignment I consists of 20 multiple-choice questions (MCQs) covering the unit-wise content to assess memory and understanding. Furthermore, Assignment II comprises 5 MCMR-type questions, based on a situational case, designed to evaluate application skills.

Summative Assessment (70%)

Summative Assessment for Online MBA in Marketing Management at DPU constitutes 70 marks. This assessment comprises 40 multiple-choice questions, 5 case-based multiple-choice questions, and 3 descriptive questions. These skills are helpful for understanding, application, analysis, and evaluation.

Placement Partners

D.Y. Patil Vidyapeeth Online offers extensive placement support for students taking the MBA in Marketing Management. The university has established relationships with top companies that help students find high-paying marketing roles. Some of the top recruiting partners include:

Airtel

American Express

AU Bank

Bajaj FINSERV

Byjus

Cognizant

HDFC Bank

ITC

Kotak Mahindra Bank

Skill

An MBA in Marketing Management from DY Patil Online University helps students learn important business and marketing skills needed to grow in today’s digital world. Some of these skills include:

Skills	Description
Market Research	With an MBA in marketing management, you can learn how to study customer behaviour, identify trends, and make smart marketing decisions.
Digital Marketing	An online marketing management course can help you understand online advertising, SEO, email marketing, and social media strategies to promote brands.
Brand Management	DPU online MBA in marketing management ensures that you gain skills to build, manage, and improve a brand’s image and value in the market.
Consumer Behaviour Analysis	You can learn how to analyse consumer needs, preferences, and buying patterns with an MBA in marketing management from D.Y. Patil Online University.
Marketing Strategy Planning	The marketing management course at DPU teaches you to develop effective plans to reach target audiences and increase product or service sales.

Career Opportunity

Completing an Online MBA in Marketing Management from D.Y. Patil Vidyapeeth can help you build a strong career in the marketing field with great salary potential. For example:

Job Role	Responsibilities	Annual Average Salary
Marketing Manager	A marketing manager helps to create marketing plans, manage campaigns, and increase brand visibility.	INR 6,00,000-12,00,000
Digital Marketing Manager	The digital marketing manager runs online ads, manages SEO and SEM, and tracks web performance.	INR 5,00,000-10,00,000
Brand Manager	As a brand manager, you will build brand image, plan promotions, and monitor consumer trends.	INR 7,00,000-14,00,000
Sales Manager	A sales manager is responsible for driving sales targets, managing sales teams, and expanding the customer base.	INR 5,00,000-11,00,000
Market Research Analyst	You will be required to analyse market data, study competitors, and support strategy with insights as a market research analyst.	INR 4,00,000-8,00,000

DY Patil Vidyapeeth Pune: Online MBA in Marketing Management

#46

About Marketing Management

Updated Course Fees for 2025

Approvals

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

Courses

Syllabus

Sample Certificate

Ranking

Admission Process

Eligibility Criteria

Examination Pattern

Placement Partners

Skill

Career Opportunity

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