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Online MBA Program at Dr. D.Y. Patil Vidyapeeth Pune

About
Approvals
Ranking
Other Courses
Eligibility Criteria
Sample Certificate
Skill
Syllabus
Specialisations
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
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About Digital Marketing

DY Patil Vidyapeeth, Pune, offers an Online MBA in Digital Marketing Management for students and professionals who want to advance their careers in the digital world. This program helps you understand the scope of online marketing, including SEO, social media, content strategy, email marketing, and data analytics.

At DYPU Online, you have the flexibility to study anytime and from anywhere without disturbing your job or personal schedules. The MBA course is recognised by higher education councils and includes top faculty. It provides real-life practical learning through projects and case studies.

With this MBA online degree in digital marketing, you can achieve a role in advertising, e-commerce, digital media, or any other industry that needs effective marketers. DY Patil Vidyapeeth Online MBA in Digital Marketing helps you decide the right tools for a career in marketing roles.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Digital Marketing

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Approvals

DY Patil Vidyapeeth, Pune, presents an affordable, high-quality, and convenient educational option in its Online MBA in Digital Marketing Management. The program is approved and recognised by India's leading education councils, including:

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

Courses

Dr. D.Y. Patil Vidyapeeth University Pune Marketing Management

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Dr. D.Y. Patil Vidyapeeth University Pune Business Analytics

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Dr. D.Y. Patil Vidyapeeth University Pune Fintech

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Dr. D.Y. Patil Vidyapeeth University Pune International Business Management

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Dr. D.Y. Patil Vidyapeeth University Pune Hospital Administration And Healthcare Management

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Dr. D.Y. Patil Vidyapeeth University Pune Operations Management

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Dr. D.Y. Patil Vidyapeeth University Pune Project Management

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Dr. D.Y. Patil Vidyapeeth University Pune IT Management

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Dr. D.Y. Patil Vidyapeeth University Pune Finance

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Dr. D.Y. Patil Vidyapeeth University Pune Human Resource Management

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Dr. D.Y. Patil Vidyapeeth University Pune Agri Business Management

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Dr. D.Y. Patil Vidyapeeth University Pune Blockchain

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Dr. D.Y. Patil Vidyapeeth University Pune Logistics, Materials & Supply Chain Management

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Dr. D.Y. Patil Vidyapeeth University Pune Artificial Intelligence And Machine Learning

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Semester 1	Semester 2
Principles & Practices of Management Organisational Behaviour Management Accounting Managerial Economics Business Communication Research Methodology Environment Awareness and Disaster Management	Human Resource Management Marketing Management Financial Management Operations Management Management Information System Strategic Management & Business Policy Entrepreneurship Development
Semester 3	Semester 4
Introduction to Digital Marketing Search Engine Optimisation Integrated Marketing Communication Social Media Marketing Emerging Trends in Information Technology Web Designing and Content Management (MM) Generic Elective-I: Digital Marketing/Business English	Product and Brand Management International Marketing Generic Elective-II: Soft skills/Business Ethics and Corporate Governance Project Work Report

Sample Certificate

Ranking

DYPU Online has received top academic rankings in both India and internationally. These ranks showcase the quality and industry relevance of its Online MBA in Digital Marketing Management. A few of the top rankings are:

Member of ASSOCHAM and The Association of Commonwealth Universities
Accredited with NAAC A++ grade
Global Collaborations with professional bodies, including WES & AIU
Member of ISO 9001-2015
Ranked #44 by NIRF Rankings 2024 (University Category)
Ranked 5th in the dental and 11th in the medical category by NIRF in 2024

Admission Process

The admission process for the Online MBA in Digital Marketing Management at DYPU is fully online and simple. You can apply for the program through the following step-by-step process:

Step 1 - Learner's Registration

Go to the official page and fill in your basic details. You are required to verify your mobile number and email address. You cannot proceed without completing the verification process.

Step 2 - Admission Form

Fill out the admission form by providing your personal details, educational history, and any work history (if any). Upload a recent photograph, your signature, and pay the fees.

Step 3 - Admission Confirmation by DPU

Once your documents and payment have been successfully validated, you will receive a confirmation via email and SMS. It will contain your student login details and the link to your learning portal.

Eligibility Criteria

To study for the Online MBA in Digital Marketing Management, students should first check their eligibility before applying. The basic eligibility requirements are:

Educational Qualification:

Candidates must have a bachelor’s degree in any stream or an equivalent examination from a recognised board or institution.

Grades:

A minimum of 50% marks in the undergraduate program is required. 45% marks in a bachelor's degree are acceptable for reserved category candidates.

Work Experience:

No work experience is required for an online MBA in Digital Marketing Management. However, having it can give you an advantage in learning.

Examination Pattern

The exam pattern for DY Patil’s MBA program in digital marketing is completely online. Students enrolled in this course can appear for the exams twice yearly, in June and December. The evaluation is conducted in two parts, 30% for formative assessment and 70% for the summative evaluation. A minimum of 40% is required in both to pass.

The DPU Online exam pattern also includes Self-Assessment Questions (SAQs), helping students continue their learning. These contain 10 MCQs, which are not graded but are helpful for practice and knowledge assessment.

Formative Assessment (30%)

It includes two assessments, which together account for 30 marks. Assignment I consists of 20 multiple-choice questions (MCQs) covering the unit-wise content to assess memory and understanding. Furthermore, Assignment II comprises 5 MCMR-type questions, based on a situational case, designed to evaluate application skills.

Summative Assessment (70%)

Summative Assessment for Online MBA in Digital Marketing at DPU constitutes 70 marks. This assessment comprises 40 multiple-choice questions, 5 case-based multiple-choice questions, and 3 descriptive questions. These skills are helpful for understanding, application, analysis, and evaluation.

Placement Partners

DYPU Online provides strong placement support. The university has partnerships with top companies to help students secure employment. Some of DY Patil’s top recruiters and hiring partners are:

Airtel

American Express

AU Bank

Bajaj FINSERV

Byjus

Cognizant

HDFC Bank

ITC

Kotak Mahindra Bank

Skill

The Online MBA in Digital Marketing Management by DY Patil helps you gain practical skills needed to succeed in today’s digital marketing industry. These include:

Skills	Description
SEO and SEM Techniques	The online digital marketing MBA helps you to learn how to increase website visibility through search engine strategies.
Social Media Marketing	With the digital marketing online MBA, you can understand how to promote brands on platforms like Instagram, Facebook, and LinkedIn.
Content Marketing	An online digital marketing management course from DPU helps to gain skills to create and manage engaging content for digital platforms.
Email Marketing	You can easily learn how to design and send campaigns that convert leads into customers with an MBA program in digital marketing.
Digital Analytics	Pursuing an online digital marketing MBA teaches you how to track and analyse online data to improve marketing performance.

Career Opportunity

An Online MBA in Digital Marketing Management can help you build a strong career in the fast-growing digital space. The career opportunities may include:

Job Role	Responsibilities	Annual Average Salary
Digital Marketing Manager	A digital marketing manager plans and manages digital campaigns across platforms like Google, Facebook, and Instagram.	INR 6,00,000-12,00,000
SEO Specialist	An SEO specialist in a company helps to improve website ranking and visibility through keyword and content strategies.	INR 4,00,000-8,00,000
Social Media Manager	The social media manager handles brand presence, engagement, and growth on various social media platforms.	INR 5,00,000-9,00,000
Content Marketing Manager	As a content marketing manager, you will create and manage online content that drives traffic and builds brand trust.	INR 6,00,000-10,00,000
Email Marketing Specialist	You will design email campaigns that generate leads and convert customers as an email marketing specialist.	INR 4,00,000-7,00,000

DY Patil Vidyapeeth Pune: Online MBA in Digital Marketing Management

#46

About Digital Marketing

Updated Course Fees for 2025

Approvals

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

Courses

Syllabus

Sample Certificate

Ranking

Admission Process

Eligibility Criteria

Examination Pattern

Placement Partners

Skill

Career Opportunity

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