Dr. D.Y. Patil Vidyapeeth University Pune: Leading Online Education

About
Approvals
Ranking
Specialisations
Eligibility Criteria
Sample Certificate
Skill
Syllabus
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
FAQ
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About Digital Marketing

DY Patil Vidyapeeth, Pune, offers an Online MBA in Digital Marketing Management for students and professionals who want to advance their careers in the digital world. This program helps you understand the scope of online marketing, including SEO, social media, content strategy, email marketing, and data analytics.

At DYPU Online, you have the flexibility to study anytime and from anywhere without disturbing your job or personal schedules. The MBA course is recognised by higher education councils and includes top faculty. It provides real-life practical learning through projects and case studies.

With this MBA online degree in digital marketing, you can achieve a role in advertising, e-commerce, digital media, or any other industry that needs effective marketers. DY Patil Vidyapeeth Online MBA in Digital Marketing helps you decide the right tools for a career in marketing roles.

Pursuing an Online MBA in digital marketing from DPU Pune lets you balance education and budget effortlessly. Study from any location while receiving high-quality learning, supported by a DPU Online MBA fee structure that keeps the program affordable.

Aspect	Details
Program Name	Online MBA in Digital Marketing Management
Semester I & II	INR 50,000
Semester III	INR 45,000
Semester IV	INR 44,400
Total Tuition Fee	INR 1,89,400

Approvals

DY Patil Vidyapeeth, Pune, presents an affordable, high-quality, and convenient educational option in its Online MBA in Digital Marketing Management. The program is approved and recognised by India's leading education councils.

AICTE

AIU

ASSOCHAM

ISO

Member Of ACU

NAAC

UGC

Wes

Ranking

NAAC A++ Accredited.
Secured 71st position under overall ranking by NIRF, 2025.
Ranked #41 by NIRF Rankings 2025 (University Category).

Other Specialisations

Marketing Management

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Fintech

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International Business Management

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Hospital Administration And Healthcare Management

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Operations Management

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Project Management

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IT Management

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Finance

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Human Resource Management

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Agri Business Management

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Blockchain

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Logistics, Materials & Supply Chain Management

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Artificial Intelligence And Machine Learning

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Educational Qualification: Candidates must have a bachelor’s degree in any stream or an equivalent examination from a recognised board or institution.
Grades: A minimum of 50% marks in the undergraduate program is required. 45% marks in a bachelor's degree are acceptable for reserved category candidates.
Work Experience: No work experience is required for an online MBA in Digital Marketing Management. However, having it can give you an advantage in learning.

Syllabus

Principles & Practices of Management
Organisational Behaviour
Management Accounting
Managerial Economics
Business Communication
Research Methodology
Environment Awareness and Disaster Management

Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development

Introduction to Digital Marketing
Search Engine Optimisation
Integrated Marketing Communication
Social Media Marketing
Emerging Trends in Information Technology
Web Designing and Content Management (MM)
Generic Elective-I: Digital Marketing/Business English

Product and Brand Management
International Marketing
Generic Elective-II: Soft skills/Business Ethics and Corporate Governance
Project Work Report

Dr. D.Y. Patil Vidyapeeth University Pune Sample Certificate

Skill

An Online MBA in Digital Marketing from DY Patil Vidyapeeth equips you with expertise in online branding, analytics, and customer engagement. You learn to use digital tools and strategies to drive visibility, conversions, and business growth.

Skills	Description
SEO and SEM Techniques	The online digital marketing MBA helps you to learn how to increase website visibility through search engine strategies.
Social Media Marketing	With the digital marketing online MBA, you can understand how to promote brands on platforms like Instagram, Facebook, and LinkedIn.
Content Marketing	An online digital marketing management course from DPU helps to gain skills to create and manage engaging content for digital platforms.
Email Marketing	You can easily learn how to design and send campaigns that convert leads into customers with an MBA program in digital marketing.
Digital Analytics	Pursuing an online digital marketing MBA teaches you how to track and analyse online data to improve marketing performance.

Examination Pattern

Online MBA exams at DY Patil Vidyapeeth University are delivered through a modern AI-proctored online examination system. This supports effective learning by helping students of the digital marketing MBA course evaluate their performance and meet program outcomes. The university follows UGC guidelines for transparent assessments, offering students the flexibility to complete exams from any location.

Financial Aid

At D.Y. Patil, students of the Online MBA in Digital Marketing can apply for financial help. Scholarships are available to make the course more affordable. Make your total fee payment in two instalments within 15 days of joining to become eligible for a ₹10,000 Online MBA scholarship.

Note: EMI options are available for all programs*, talk to university officials now for more details.

Career Opportunity

An MBA in Digital Marketing from DY Patil Vidyapeeth opens career paths across digital agencies, e-commerce, branding, and social media management. It prepares you for roles that shape online presence and lead data-driven marketing campaigns.

Job Role	Annual Average Salary
Digital Marketing Manager	INR 6,00,000-12,00,000
SEO Specialist	INR 4,00,000-8,00,000
Social Media Manager	INR 5,00,000-9,00,000
Content Marketing Manager	INR 6,00,000-10,00,000
Email Marketing Specialist	INR 4,00,000-7,00,000

Placement Partners

DYPU Online provides strong placement support. The university has partnerships with top companies to help students secure employment. Some of DY Patil’s top recruiters and hiring partners are:

Birla Soft

BMDU

CT Celebal

E Clerx

Exatech

No Brokerhood

Tata Motors

TCS

Tech Mahindra

We VOIS

Career Services:

Career Exploration & Resume Building: Discover various career paths while getting friendly guidance to craft a polished, professional resume.
Industry Connections: Benefit from strong industry partnerships that open doors to exciting and relevant job opportunities.
One-On-One Support: Get personalised career counselling that helps you match your strengths and interests with the right goals.
Mock Interviews: Boost your confidence and communication skills through practice interviews that prepare you for real-world hiring.

Admission Process

You can contact Collegesathi for a smoother admission in the Online MBA in Digital Marketing at DYPU. Also, you can apply for the program through the following step-by-step process:
Step 1 - Learner's Registration
Go to the official page and fill in your basic details. You are required to verify your mobile number and email address. You cannot proceed without completing the verification process.
Step 2 - Admission Form
Fill out the admission form by providing your personal details, educational history, and any work history (if any). Upload a recent photograph, your signature, and pay the fees.
Step 3 - Admission Confirmation by DPU
Once your documents and payment have been successfully validated, you will receive a confirmation via email and SMS. It will contain your student login details and the link to your learning portal.

Frequently Asked Questions?

The course duration is 2 years, comprising a total of four semesters, and includes online classes, projects, and examinations.

Yes, all lectures, assignments, examinations and support are available and provided to students totally online for their convenience and flexibility.

Yes, any graduate from a recognised university can apply for this Online MBA in Digital Marketing Management, and no prior experience in marketing is required.

Yes, DY Patil Online provides placement assistance, linking students directly with top digital marketing companies, and ultimately helping them secure a position in a top company.

Yes, the degree is UGC-entitled and valid for both private and government sector jobs in India, as well as abroad.

DY Patil Vidyapeeth Pune: Online MBA in Digital Marketing Management

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About Digital Marketing