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Online MBA Program at Vivekananda Global University

About
Approvals
Ranking
Other Courses
Eligibility Criteria
Sample Certificate
Skill
Syllabus
Specialisations
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
FAQ
Similar Universities

About Marketing

Online MBA in Marketing from VGU Online is a postgraduate program of 2 years, which focuses on the marketing department. This online program is designed for working professionals and busy learners to provide them with full flexibility to manage their work and other commitments. This online program is supported with advanced LMS technology, making it more interactive with the help of live & recorded lectures, online quizzes, assignments, live projects, and real-world case studies.

The VGU Online MBA syllabus covers various important topics like strategic marketing, market research, brand management, and the latest digital marketing trends. With the help of this expertise, you will also become capable of pursuing higher-level jobs. So, if you want to learn the skills and establish a business or career in the marketing field, then this VGU Online MBA in Marketing is an ideal fit for you.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing

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Approvals

VGU Online MBA in Marketing is a valid program, which prepares the students to become capable of managing the marketing tasks of business in the modern world. This program has earned various approvals and accreditations, making it a worthy program.

AICTE

Bar Council Of India

Council Of Architecture

NAAC

UGC

Courses

VGU (Vivekananda Global University) Agri Business

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VGU (Vivekananda Global University) Healthcare

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VGU (Vivekananda Global University) Human Resource Management

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VGU (Vivekananda Global University) Information Technology

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VGU (Vivekananda Global University) International Business

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VGU (Vivekananda Global University) Operations Management

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Semester 1	Semester 2
Managerial Economics 4 Quantitative Methods for Management 4 Accounting for Managers 4 Legal Aspects of Business 4 Management Concepts 4 Organizational Behaviour 4 Business Environment 4 Business Ethics 2	Human Resource Management 3 Financial Management 4 Marketing Management 3 Research Methodology 4 Introduction to Agri Business 3 Management Information System 3 International Business Management 3 Total Quality Management 3 Digital Marketing 1 Innovation & Design Thinking 1 Business Communication 2
Semester 3	Semester 4
Project Management 3 Supply Chain Management 3 Strategic Management 3 Entrepreneurship & Innovation Management 2 Consumer Behaviour 3 Marketing of Services 3 Integrated Marketing Communication 3 Sales Distribution & Logistics Management 3	Practical Training in Industry 20

Sample Certificate

Ranking

NAAC Accreditation: UGU Online has earned grade A+ by National Assessment and Accreditation Council.
Outlook 2024: Ranked #33 among state private universities.
QS Asia University Rankings: VGU Jaipur ranked in the 681–700 band in QS Asia 2025, marking it among Asia’s top universities.
GU Global University Rankings: It achieved 3rd position in India and 1025th worldwide in the 2025 GU Global Rankings.

Admission Process

For VGU Online MBA registrations, you can directly contact collegesathi which will provide you easy admissions and free expert career counselling. Other than that, you can also follow the following VGU Online MBA admission process:

Fill out the application form: The first step in the admission process is to fill the form on the website with basic and personal information, like name, email and contact information.
Submission of the Documents: The second step includes the submission of necessary documents like ID proof, academic marksheets, work experience certificate (if any).
Pay the application fee: The candidate must pay the application of INR 1000 for his/her registration of the program.
Submit the form: With these things, the candidate must submit the form after cross-checking all the information to avoid further issues.
Confirmation: The university will notify the admission or selection via registered e-mail within 48 hours of form submission.

Eligibility Criteria

Educational Qualifications: The candidate must have a Bachelor 's Degree (any stream) of a minimum 3-year duration.
Grades: The students must have passed with the passing marks in the bachelor’s program.
Work Experience: There is no need to have prior work experience for VGU Online MBA registrations.

Examination Pattern

VGU Online MBA exams are held to evaluate the learnings and growth of the students with the help of their performance and grades. These examinations are secured with advanced proctoring technology which can easily depict unethical behaviour during the exams.

Continuous Evaluation or Internal Assessments cover 50% of the marks which include the mid-term exams, quizzes, assignments, and projects, which evaluate the practical knowledge and participation of the students.

End-semester Examinations cover 50% of marks, which consists of a 2-hour examination at the end of each semester to evaluate the theoretical knowledge of the students.

Placement Partners

With the help of VGU Online placements, you will be able to get a suitable job and a degree together. VGU Online MBA in Marketing is a respected degree and university which provides placement and job fairs to help you find your career.

Capegemini

Deloitte

Genpact

IBM

KPMG

Wipro

Skill

The VGU Online MBA syllabus is designed with the help of industry experts, which covers all the necessary topics. Enrolling with VGU Online MBA in Marketing will help you to gain multiple skills, on top of which are briefly discussed as follows:

Skills	Description
Consumer Behavior Analysis	You will have advanced expertise in analysis and interpretation of sophisticated consumer behavior patterns based on psychological, sociological, and data-driven methodologies. This allows for the development of highly focused marketing strategies that resonate strongly with distinct customer segments.
Digital Marketing Strategy and Execution	You will become experts in the design and execution of multi-channel integrated digital marketing campaigns using social media, SEO, PPC, and email marketing. They are trained to utilize modern technologies and tools to drive reach and ROI.
Brand Equity Management	You will develop proficiency in constructing, measuring, and maintaining brand value over a period. Learners learn how to draft compelling stories for the brand, handle brand positioning, and measure brand health with qualitative and quantitative measures.
Marketing Analytics and Data Interpretation	You will gain the skill to analyze vast marketing data sets to make actionable decisions. They learn to utilize analytics tools and statistical techniques to refine marketing campaigns and enhance customer acquisition and retention.
Strategic Product Management	You will learn how to oversee the whole life cycle of a product from ideas to launching in the market and more. It involves market research, competition analysis, positioning, price strategy, and cross-functional coordination to deliver successful products.

Career Opportunity

With the advanced VGU faculty and syllabus, you will become the most efficient person in the marketing field. This will attract multiple career opportunities and paths for you. The following are the top career paths which you can pursue after completing the VGU Online MBA in Marketing program:

Job Positions	Responsibilities	Average Salary per annum
Digital Marketing Strategist	This strategist creates and implements full-fledged digital marketing strategies across media like social media, search engines, and email. Measure campaign performance through analytics software to optimize targeting, drive engagement, and achieve highest ROI.	?6,00,000 - ?10,00,000
Brand Manager	He/she manages brand positioning and image by creating brand strategies and marketing campaigns. Keep up with market trends and consumer information to make sure the brand remains competitive and relevant within its market.	?7,00,000 - ?12,00,000
Market Research Analyst	This analyst performs thorough market research to collect information on customer interests, market trends, and competitor performance. Utilize innovative analytical tools to convert information into effective marketing strategies that increase business revenue.	?4,00,000 - ?8,00,000
Product Marketing Manager	This manager oversees the go-to-market plan for new products and products in-market. Align with sales, R&D, and advertising teams to position, price, and promote products effectively based on customer requirements.	?8,00,000 - ?15,00,000
Customer Experience (CX) Manager	This manager develops and executes initiatives to enhance customer journey and satisfaction at all touchpoints. Leverage customer feedback and data analysis to drive service delivery, foster loyalty, and optimize lifetime customer value.	?7,00,000 - ?13,00,000

Frequently Asked Questions?

The Online MBA in Marketing at VGU Online is a 2-year postgraduate degree for professionals and graduates who want to develop proficiency in marketing strategies, consumer behavior, digital marketing, and brand management.

Yes, VGU Online is UGC-entitled and AICTE-approved, so that the Online MBA in Marketing carries the same validity as an on-campus degree.

You will gain competency in digital marketing, market research, consumer behavior, branding, product development, and strategic marketing management, complemented with practical tools and industry case studies.

No, the VGU Online MBA in Marketing does not involve any entrance exam for admissions.

Yes, the program is structured with complete flexibility, where you can learn at your own convenience with online access to lectures, study materials, and exams, which is perfect for working professionals.

VGU Online MBA in Marketing

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About Marketing

Updated Course Fees for 2025