Online BBA in Retail Management at VGU

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About Retail Management

Online BBA in Retail Management is an undergraduate program of 3 years which majorly focuses on retail management and provides deep insights into the retail industry. This program is delivered through an online platform which provides proper flexibility, so that the working professionals and the busy learners can easily manage their studies, work, and other personal commitments effectively.

 

VGU Online BBA syllabus includes all the necessary topics which are important for surviving and thriving in the modern business industry. These topics are retail supply chain management, retail customer service, store location and management, quality, marketing, and accounting. The VGU Online expert faculty prepares the students with advanced knowledge and prepares them to manage the higher-level roles.

 

So, if you are interesting in gaining the knowledge and skills related to the retail management, then this VGU Online BBA in Retail Management program will be ideal for you, This program will help you explore different job roles like, retail manager, retail marketer, merchandiser, retail buyer, sales manager, marketing executive, customer service manager, and many more.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Retail Management

Approvals

VGU Online BBA in Retail Management is a valid program which provides all the fundamentals knowledge related to the retail industry. This program has earned the necessary approvals and accreditations, which shows its educational standards and quality.

Courses

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Syllabus

Semester 1

Semester 2

Semester 3

Fundamentals of Management   4

Business Accounting  4

Business Law  4

Entrepreneurship Development  4

Business Communication  4

Environmental Science  4

Retail Management    2

Managerial Economics  4

Statistics for Business Decision  4

Organizational Behavior  4

Human Resource Management   4

Principles of Marketing  4

Business Analytics      4

Advertising and Sales  2

Macroeconomics for Managers  4

Business Environment  4

System Analysis and Design 4

Business Ethics and Corporate Social Responsibility  4

Business Policy and Strategic Management  4

Store Operations and Inventory  2

Logistics Management  2

Semester 4

Semester 5

Semester 6

Business Research Methods  4

Operations Research  4

E-Commerce  4

Cyber Crimes and Law  4

International Business  4

Supply Chain Management 2

Warehouse Management  2

Quantitative Techniques  4

Production and Operation Management   4

Enterprise Resource Planning  4

Total Quality Management 4

Project Management  4

E- Retailing  2

Merchandising Management 2

Graduation Project      20

Consumer Behavior    2

Customer Relationship Management   2

Sample Certificate

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Ranking

  • NAAC Accreditation: UGU Online has earned grade A+ by National Assessment and Accreditation Council.
  • Outlook 2024: Ranked #33 among state private universities.
  • QS Asia University Rankings: VGU Jaipur ranked in the 681–700 band in QS Asia 2025, marking it among Asia’s top universities.
  • GU Global University Rankings: It achieved 3rd position in India and 1025th worldwide in the 2025 GU Global Rankings.

Admission Process

For VGU Online BBA registrations, you can directly contact collegesathi for expert career counselling and hassle-free admissions. Other than that, you can also follow the following VGU Online BBA admission process:

 

  • Fill out the application form: The first step in the admission process is to fill the form on the website with basic and personal information, like name, email and contact information.
  • Submission of the Documents: The second step includes the submission of necessary documents like ID proof, academic marksheets, work experience certificate (if any).
  • Pay the application fee: The candidate must pay the application of INR 1000 for his/her registration of the program.
  • Submit the form: With these things, the candidate must submit the form after cross-checking all the information to avoid further issues.
  • Confirmation: The university will notify the admission or selection via registered e-mail within 48 hours of form submission.

Eligibility Criteria

  • Educational Qualifications: The candidate must have passed a 10+2 examination in any stream from a recognized Board / Council / University or three years (10+3) diploma from a recognized national or state board of technical education.
  • Grades: There is no minimum range of marks, you must have obtained passing marks.
  • Work Experience: No work experience is mandatory; however, it can be helpful in accelerating your skills.

Examination Pattern

VGU Online BBA exams help the instructor to evaluate the performance of the students and give them grades based on their learnings and knowledge. These examinations are secured with online proctoring technology and webcams to detect suspicious activities in examinations.

 

Continuous Evaluation or Internal Assessments cover 50% of the marks which include the mid-term exams, quizzes, assignments, and projects, which evaluate the practical knowledge and participation of the students.

 

End-semester Examinations cover 50% of marks, which consists of a 2-hour examination at the end of each semester to evaluate the theoretical knowledge of the students.

Placement Partners

VGU Online placements is one of the major benefits you will achieve after enrolling with VGU Online BBA program. Vivekananda Global University has good connections with leading companies, making it possible for the students to explore different job positions without struggling.

Skill

With the help of experts at VGU and VGU Online BBA advanced syllabus, you will gain multiple skills and expertise. The following are the top skills which you will gain while pursuing VGU Online BBA in Retail Management program:

 

Skills

Description

Retail Consumer Behavior Analysis

Gain the skill to analyze and interpret the consumer buying trends, preferences, and behavior specific to retailing environments. This ability assists in formulating marketing efforts to fulfill customer needs optimally.

Omni-Channel Retail Strategy Development

Gain the capability of creating combined retail marketing strategies that harmoniously integrate online and offline channels to optimize customer experience and maximize sales potential.

Visual Merchandising and Store Layout Planning

Gain the ability to design compelling store displays and optimize store layouts to drive customer purchase, enhance foot traffic, and maximize sales performance.

Retail Supply Chain and Inventory Management

Gain the knowledge of retail supply chain dynamics, such as inventory control, vendor management, and demand forecasting to guarantee product availability and minimize operating costs.

Retail Analytics and Performance Measurement

Gain competence to utilize retail-specific data analytics software to monitor sales data, customer satisfaction, and campaign performance to facilitate informed decision-making for ongoing improvement.

Career Opportunity

With the advanced level skill, you will become an efficient individual who can easily attract job opportunities and recruiters. The following are the top career opportunities; you will explore after pursuing the VGU Online BBA in Retail Management program:

 

Job Positions

Responsibilities

Average Salary per annum

Retail Marketing Executive

This professional will be responsible for developing and implementing retail marketing promotions that generate store traffic and sales. Conduct market analysis, monitor consumer trends, and organize promotional efforts specific to retail customers.

?3,50,000 – ?6,00,000

 

Visual Merchandiser

This creates and implements innovative product visual displays and store layouts that maximize the shopping experience, draw customers in, and maximize product exposure to drive sales.

?2,50,000 – ?5,00,000

Retail Operations Analyst

This analyst will track and interpret retail store performance metrics, inventory, and sales figures. Offer insights to maximize stock management, minimize costs, and enhance operational efficiency.

?4,00,000 – ?8,00,000

Customer Relationship Manager (Retail)

This manager will create and sustain loyal customer relationships via loyalty schemes and targeted marketing campaigns. Resolve customer complaints to enhance satisfaction and retention.

?3,50,000 – ?7,00,000

E-commerce Retail Coordinator

The coordinator will operate online storefronts by organizing product offerings, promotions, and digital marketing programs. Optimize the online experience to drive conversions and revenue.

?3,00,000 – ?6,00,000

Frequently Asked Questions?

The VGU Online BBA in Retail Management is a 3-year undergraduate program that empowers students with the necessary knowledge and practical experience in managing retail enterprises, supply chains, merchandising, customer service, and retail operations.

Yes, VGU Online is recognized by the University Grants Commission (UGC) and its Online BBA in Retail Management is a legitimate and valid degree for employment and further studies in India and internationally.

To be eligible, a candidate must have passed 10+2 (Class 12) from a recognized board in any stream. There is no entrance test for admission.

VGU Online BBA syllabus is designed with the help of experts, who cover all the in-demand subjects like: ? Principles of Retailing ? Consumer Behavior ? Retail Operations Management ? Supply Chain & Logistics ? Visual Merchandising ? Retail Marketing and Branding ? E-commerce in Retail ? Retail Analytics ? Customer Relationship Management (CRM)

The course is provided entirely online through VGU's state-of-the-art Learning Management System (LMS), including video lectures, digital course materials, quizzes, live classes, and discussion forums.