Online BBA in Digital Marketing at VGU

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About Digital Marketing

Online BBA in Digital Marketing is an undergraduate program which is 3 years, designed for working professionals and busy learners to gain modern digital marketing skills. This program is delivered through an online platform, which is supported by advanced LMS technology. This technology makes the program more engaging with live & recorded lectures, online quizzes, assignments, live projects, and real-world case studies, which enhances the learning experience.

 

VGU Online BBA syllabus is designed with experts who cover the in-demand topics to prepare the students to learn and gain deep insights. These topics include SEM, SEO, brand management, content marketing, analytics in marketing, social media strategy, which makes the students ready for the dynamic business world. So, if you are interested in digital and online marketing, then this VGU Online BBA in Digital Marketing will be an ideal investment for you.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

VGU Online BBA in Digital Marketing is a valid program which is accepted worldwide. This program has earned important approvals and accreditations from government authorities making it globally accepted.

Courses

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VGU (Vivekananda Global University) Fintech

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VGU (Vivekananda Global University) Retail Management

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Syllabus

Semester 1

Semester 2

Semester 3

Fundamentals of Management  4

Business Accounting  4

Business Law  4

Entrepreneurship Development   4

Business Communication  4

Environmental Science   4

Introduction to Web Design            2

Managerial Economics            4

Statistics for Business Decision          4

Organizational Behavior  4

Human Resource Management   4

Principles of Marketing  4

Business Analytics      4

Banking and Insurance  2

Macroeconomics for Managers        4

Business Environment  4

System Analysis and Design 4

Business Ethics and Corporate Social Responsibility  4

Business Policy and Strategic Management   4

Management Accounting  2

Product and Brand Management  2

Semester 4

Semester 5

Semester 6

Business Research Methods  4

Operations Research  4

E-Commerce  4

Cyber Crimes and Law  4

International Business  4

Financial Management   2

Marketing of Services  2

 

Quantitative Techniques  4

Production and Operation Management   4

Enterprise Resource Planning   4

Total Quality Management 4

Project Management  4

Search Engine Optimization 2

Web Analytics  2

Graduation Project      20

Content Strategy         2

Lead Generation and Email Marketing  2

Sample Certificate

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Ranking

  • NAAC Accreditation: UGU Online has earned grade A+ by National Assessment and Accreditation Council.
  • Outlook 2024: Ranked #33 among state private universities.
  • QS Asia University Rankings: VGU Jaipur ranked in the 681–700 band in QS Asia 2025, marking it among Asia’s top universities.
  • GU Global University Rankings: It achieved 3rd position in India and 1025th worldwide in the 2025 GU Global Rankings.

Admission Process

You can directly contact collegesathi for VGU Online BBA registrations and expert career counselling. Other than that, you can also follow the following step-by-step VGU Online BBA admission process:

  • Fill out the application form: The first step in the admission process is to fill the form on the website with basic and personal information, like name, email and contact information.
  • Submission of the Documents: The second step includes the submission of necessary documents like ID proof, academic marksheets, work experience certificate (if any).
  • Pay the application fee: The candidate must pay the application of INR 1000 for his/her registration of the program.
  • Submit the form: With these things, the candidate must submit the form after cross-checking all the information to avoid further issues.
  • Confirmation: The university will notify the admission or selection via registered e-mail within 48 hours of form submission.

Eligibility Criteria

  • Educational Qualifications: The candidate must have passed a 10+2 examination in any stream from a recognized Board / Council / University or three years (10+3) diploma from a recognized national or state board of technical education.
  • Grades: This program does not demand any minimum marks for this program.
  • Work Experience: You do not need to have any work experience for VGU Online BBA registrations.

Examination Pattern

VGU Online BBA exams are conducted to evaluate what the students have learned during the whole program. These examinations are conducted in various parts like assignments or exams, which are secured with online proctoring technology, establishing a fair environment.

 

Continuous Evaluation or Internal Assessments cover 50% of the marks which include the mid-term exams, quizzes, assignments, and projects, which evaluate the practical knowledge and participation of the students.

 

End-semester Examinations cover 50% of marks, which consists of a 2-hour examination at the end of each semester to evaluate the theoretical knowledge of the students.

Placement Partners

Vivekananda Global University is a prestigious university which provides exclusive placement opportunities to the students, so that they can get jobs right after completing their degree. Enrolling with VGU Online will give you a globally recognized degree on the one hand and a job on the other hand.

Skill

With the advanced VGU Online BBA syllabus, you will get deep insights into the digital marketing industry. The following are the top skills which you will gain while pursuing VGU Online BBA in Digital Marketing program:

 

Skills

Description

Strategic Digital Campaign Planning

Gain the capacity to create, build, and launch integrated digital marketing campaigns that are in line with business objectives. This involves market research, audience targeting, channel selection, budgeting, and tracking to optimize ROI.

Data-Driven Marketing Analytics

Learn the skill in utilizing digital analytics tools to extract, analyze, and interpret data from different digital platforms. Students learn to drive actionable insights to optimize marketing strategies and enhance customer engagement.

Content Marketing and SEO Optimization

Gain proficiency in crafting engaging digital content specific to various platforms using advanced SEO strategies to enhance organic search visibility, traffic, and online brand presence.

Social Media Marketing & Community Management

Gain proficiency in managing social media platforms efficiently by creating meaningful content, executing targeted ads, measuring social metrics, and building online communities to establish brand loyalty and customer engagement.

E-commerce and Digital Sales Funnel Management

Get the knowledge of online sales funnels and e-commerce platforms, which will allow students to craft fluid customer experiences online, maximize conversion ratios, and manage digital product sale and promotions effectively.

Career Opportunity

You can get many career opportunities after pursuing this VGU Online BBA in Digital Marketing with an advanced skillset. The following are the top career opportunities after pursuing this program:

 

Job Positions

Responsibilities

Average Salary per annum

Digital Marketing Strategist

This professional creates and implements digital marketing plans on various channels. Conduct market research, competitive analysis, and campaign performance measurement to fuel brand development and customer acquisition.

?6,00,000 – ?12,00,000

 

SEO Specialist

 

The specialist optimizes website structure and content for search. Conduct keyword research, track rankings, and execute on-page and off-page SEO strategies to enhance organic traffic and search visibility.

?3,00,000 – ?6,00,000

Social Media Manager

 

The manager is responsible for posting and scheduling social media content, producing content calendars, and executing paid ads campaigns. Participate in online forums, track engagement metrics, and optimize strategies for increased brand visibility and interaction.

?4,00,000 – ?8,00,000

Content Marketing Analyst

 

This analyst develops and curates’ online content specific to target audiences. Track content performance through analytics tools and optimize strategies for increased engagement, lead generation, and customer loyalty.

?3,50,000 – ?7,00,000

E-commerce Marketing Coordinator

 

The coordinator manages online sales channels and online product promotions. Coordinate marketing teams and online shopping platforms to ensure user experience, optimize conversion rates, and control digital campaigns that are online sale specific.

?3,00,000 – ?6,00,000

 

Frequently Asked Questions?

Yes, VGU Online BBA in Digital Marketing is UGC-approved, which is valid and recognized for employment and further studies.

The candidate must have passed 10+2 (Class 12) from a known board in any discipline. There is no entrance test needed for admission.

The course lasts for three years (6 semesters), and it has a flexible online learning pattern appropriate for distant learners and working professionals.

VGU Online BBA in Digital Marketing covers in-demand and modern subjects, some of which are: ? Fundamentals of Marketing ? Search Engine Optimization (SEO) ? Social Media Marketing ? Google Ads and PPC ? Web Analytics ? Content and Email Marketing ? Affiliate Marketing ? E-commerce Strategies ? Brand Management

The course is completely online through VGU's Learning Management System (LMS), comprising video lectures, quizzes, assignments, discussion forums, and live classes by industry professionals.

Yes, VGU Online provides placement assistance through resume development, internship guidance, interview preparation, and introductions to leading digital marketing agencies, startups, and corporations.

Yes, the degree is acceptable for both Indian as well as foreign job placements. It can also be assessed for further studies overseas.