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Online MBA at UPES: Flexible Learning for Future Leaders

About
Approvals
Ranking
Other Courses
Eligibility Criteria
Sample Certificate
Skill
Syllabus
Specialisations
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
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About Marketing Management

The UPES Online MBA in Marketing Management is for students who wish to understand modern business strategies and consumer culture. The MBA online program involves theoretical knowledge with hands-on skills to train students for the dynamic world of marketing.

With this MBA in Marketing, you will gain knowledge of planning campaigns, handling brands, and leveraging digital tools to engage with customers. The online MBA course also includes market research, communication, and leadership skills that are crucial for career development. Moreover, the UPES Online MBA course has been approved by top academic bodies, including the UGC and AICTE, among others.

Since the UPES MBA in Marketing is an entirely online course, there is flexibility to work around your professional or personal commitments. The Online MBA in Marketing Management from UPES provides opportunities for interesting careers in advertising, digital marketing, brand management, and sales.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing Management

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Approvals

The UPES Online MBA in Marketing Management is well-respected, with approvals and recognitions that reflect its quality and relevance to the industry. These accreditations indicate that the program is reliable and meets professional standards.

AICTE

NAAC

QS

UGC

Courses

UPES International Business

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UPES Business Analytics

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UPES Logistics And Supply Chain Management

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UPES Oil And Gas

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UPES Financial Management

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UPES Digital Business

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UPES Operations Management

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UPES Power Management

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UPES Human Resource Management

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UPES Infrastructure Management

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Semester 1	Semester 2
Managerial Economics Accounting for Managers Marketing Management Quantitative Techniques for Managers Operations Management	Organisational Behaviour & Human Resource Management Business Analytics for Managers Project Management Financial Management Research Methodology
Semester 3	Semester 4
Consumer Behaviour in the Digital World Sales and Channel Management Digital Brand Management Customer Relationship Management Services Marketing	Strategic Management Dissertation Digital Marketing Integrated Marketing Communication Innovation & Entrepreneurship

Sample Certificate

Ranking

Top-ranked by QS World Rankings.
Ranked #41 by NIRF Rankings under the Management Category.
NAAC-A
Ranked 7th in India by THE World University Rankings 2025.

Admission Process

The online admission process for the UPES Online MBA in Marketing Management is easy and completely online. The step-by-step process guides students, making it convenient to fill out the application and begin their learning process smoothly.

Check Your Eligibility

First of all, ensure you meet the basic eligibility requirements for the course you want to apply for.

Complete the Online Form

Fill out the application form and ensure you have entered the correct details in the easy-to-use online platform of the University.

Receive Your Offer Letter

If you qualify for the course, you will receive an offer letter confirming your successful admission to UPES.

Pay the Course Fee

Pay the fee for your chosen course and specialisation through any of the payment options available to confirm your seat.

Start Learning

You will receive your login details for the Learning Management System (LMS) so you can start your classes.

Eligibility Criteria

Educational Qualification:

Candidates with a bachelor’s degree in any discipline from a recognised university can apply. UGC-DEB-approved online degrees and professional qualifications, such as CA, CS, or ICWA, are also accepted.

Grades:

A student with a minimum of 50% marks in a bachelor’s degree is eligible to apply. (45% marks is acceptable for professionals with 2 years of work experience).

Work Experience:

Work Experience is not mandatory to apply for the UPES online MBA. However, if you have 2 years of experience, you can apply for the program with 45% in your bachelor's.

Examination Pattern

UPES Online Exams for the MBA in Marketing Management are held flexibly in a secure online environment. The tests are typically MCQ-based with no negative marking, and students are allowed to attempt them comfortably from anywhere, with ensured fairness.

Internal Exams (30%)

The internal exams will include quizzes, assignments and short MCQ tests. These assessments are a constant process of evaluation, providing feedback to students and preparing them for the final.

External Exams (70%)

External exams occur at the end of the semester with a fully online proctored MCQ format. These assessments are designed to evaluate the candidates' overall knowledge of the course material and will significantly impact the final result.

Placement Partners

Through the UPES Online Placement services, MBA in Marketing students are provided with a strong network of industry partners. These associations offer valuable opportunities for internships, live projects, and placements in leading marketing and business firms.

Adani

Adecco

Asian Paints

Coca Cola

Dr. Reddy's

FedEx

Indian Oil

Kinect

KPMG

Mahindra

Maruti Suzuki

Monolith

Panasonic

Royal Enfield

Tata Power

Skill

Through this Marketing Management MBA program, students develop professional and practical skills to lead in the current competitive business market and overcome market challenges.

Skills	Description
Strategic Marketing	This online Marketing Management MBA educates you to plan, design, and implement successful marketing campaigns for real business success.
Consumer Behaviour Understanding	You gain knowledge of how to research customers' needs and create effective campaigns that target the right audience through the MBA program.
Digital Marketing Skills	UPES Online MBA in Marketing Management provides you with first-hand experience of SEO, social media, and online promotions.
Brand Management	You develop skills to create and sustain strong, trusted brand identities through the UPES Online MBA in Marketing Management.
Market Research & Analytics	UPES online MBA prepares you to analyse data and trends and make intelligent marketing choices for business expansion.

Career Opportunity

An MBA in Marketing Management from UPES Online provides access to several rewarding business careers across various industries. Each role enables you to use your skills for business development.

Job Role	Responsibilities	Average Annual Salary
Marketing Manager	A marketing manager plans campaigns, budgets, and develops strategies that increase product sales.	INR 8,00,000-12,00,000
Brand Manager	A brand manager focuses on managing the brand image, maintaining consistent messaging, and developing a strong market position.	INR 9,00,000-14,00,000
Digital Marketing Specialist	As a digital marketing professional, you will create online campaigns, manage social media, and generate website traffic.	INR 5,00,000-9,00,000
Market Research Analyst	A market research analyst will conduct research about customer trends, analyse data, and help businesses in making profitable decisions.	INR 6,00,000-10,00,000
Sales Manager	A sales manager will manage sales teams, create targets, and develop strategies to attain business objectives.	INR 7,00,000-11,00,000

UPES Online MBA in Marketing Management

#52

About Marketing Management

Updated Course Fees for 2025

Approvals

AICTE

NAAC

QS

UGC

Courses

Syllabus

Sample Certificate

Ranking

Admission Process

Eligibility Criteria

Examination Pattern

Placement Partners

Skill

Career Opportunity

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