UPES Online BBA in Digital Business

  • UPES has robust partnerships with industries
  • UPES is ranked #1 in Academic Reputation in India by QS
  • UPES has a dedicated incubator program, 'Runway', that supports students in transforming their business ideas into reality
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About Digital Business

The UPES Online BBA in Digital Business is designed for individuals interested in developing a strong foundation in new-age business practices. The digital business BBA course provides expertise in digital tools, technologies, and strategies utilised in the fast-evolving business landscape.

Through this Online BBA course, students study topics like e-commerce, internet marketing, and online business management. The online digital business BBA curriculum provides students with the capability to understand customer needs, market trends, and digital operations. UPES Online makes students capable of practical application in actual businesses.

Moreover, UPES Online offers flexible and convenient learning opportunities for students to study at their own convenience without compromising with other commitments. With industry-specific training and new course content, the online BBA in Digital Business prepares students to be employment-ready and confident enough to pursue careers in the digital industry.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Business

Approvals

UPES Online has been honoured with esteemed approvals that underscore its commitment to developing industry-specific programs. For BBA in Digital Business students, these UPES Online accreditations indicate the university's credibility and its commitment to providing courses that meet professional standards.

Courses

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UPES Logistics And Supply Chain Management

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UPES Operations Management

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UPES Financial Management

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UPES Human Resource Management

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UPES International Business

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Syllabus

Semester 1

Semester 2

Management & Leadership

Organizational Behaviour

Business Economics

Business Communication

Business Accounting

Financial Management

Human Resource Management

Operations Management

Essentials of Marketing Management

Quantitative Techniques

Semester 3

Semester 4

Research Methods

Business Computing & IT Applications

Business Analytics for Managers

International Business

Essentials of Entrepreneurship

Data Visualisation

Introduction to Digital Business and Social Media Tools

Basics of Digital Marketing

Services Marketing

Managing Customer Relationships

Semester 5

Semester 6

Strategic Management

Synopsis

Basics of Artificial Intelligence

Digital Brand Management (Nomenclature Changed)

Digital Business Models and Design Principles

Consumer Behaviour & Market Research

Legal Environment of Business

Dissertation

Digital Payment and E-Commerce

Essentials of Logistics & Supply Chain Management

Sample Certificate

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Ranking

  • Top-ranked by QS World Rankings.
  • Ranked #41 by NIRF Rankings under the Management Category.
  • NAAC-A
  • Ranked 7th in India by THE World University Rankings 2025.

Admission Process

The application process for the UPES Online BBA in Digital Business is straightforward and entirely Online. It is a step-by-step process, allowing students to complete the program and start their journey.

  1. Check Your Eligibility

First of all, ensure you meet the basic eligibility requirements for the course you want to apply for.

  1. Complete the Online Form

Fill out the application form and ensure you have entered the correct details in the easy-to-use online platform of the University.

  1. Receive Your Offer Letter

If you qualify for the course, you will receive an offer letter confirming your successful admission to UPES.

  1. Pay the Course Fee

Pay the fee for your chosen course and specialisation through any of the payment options available to confirm your seat.

  1. Start Learning

You will receive your login details for the Learning Management System (LMS), allowing you to start your classes.

Eligibility Criteria

Educational Qualification:

Candidates who have passed 10+2 in any discipline or have a 3-year diploma from an AICTE-recognised university can apply.

Grades:

A student with a minimum of 50% marks in their 10+2 degree is eligible to apply.

Work Experience:

Work Experience is not required to apply for the UPES online BBA.

Examination Pattern

The UPES Online exams for the BBA in Digital Business are convenient, online, and closely monitored to ensure fairness. They typically adopt an MCQ pattern without negative marks, providing the candidates with the ease to take their tests from anywhere while ensuring exam integrity and quality.

Internal Exams (30%)

The internal exams will include quizzes, assignments and short MCQ tests. These assessments are a constant process of evaluation, providing feedback to students and preparing them for the final.

External Exams (70%)

External exams occur at the end of the semester with a fully online proctored MCQ format. These assessments are designed to evaluate the candidates' overall knowledge of the course material and will significantly impact the final result.

Placement Partners

With strong industry networks, UPES Online Placement Support provides BBA in Digital Business students with excellent opportunities such as projects, internships, and job positions in leading organisations.

Skill

Students pursuing the UPES Online BBA in Digital Business gain practical experience that is highly applicable in the modern business landscape. The course develops professional skills and digital knowledge in students.

Skills

Description

Digital Marketing Strategies

The online BBA in Digital Business enables you to learn online marketing techniques, which give you the capacity to strategise and organise digital campaigns successfully.

Business Analytics

With the BBA program, you are taught how to analyse data and make intelligent decisions to enhance business results.

E-Commerce Management

The UPES Online BBA in Digital Business prepares you to handle and develop online businesses with an understanding of customer requirements and digital channels.

Leadership & Teamwork

The UPES online BBA program develops leadership skills, teaching you how to lead teams and collaborate effectively in business settings.

Financial and Business Planning

With the BBA in Digital Business, you gain expertise in financial management, budgeting, and preparing business plans that help drive growth.

Career Opportunity

The UPES Online BBA in Digital Business provides promising career opportunities in the digital economy. Graduates can leverage opportunities across all industries.

Job Role

Responsibilities

Average Annual Salary

Digital Marketing Executive

A digital marketing executive conducts website campaigns, social networking, and improves a brand's online reputation.

INR 3,50,000-5,00,000

E-Commerce Manager

An e-commerce manager is responsible for running online shops, operating sales websites, and ensuring a seamless online shopping experience.

INR 5,00,000-7,00,000

Business Development Executive

As a business development executive, you will engage intermediaries, find new customers, and grow the business's market share.

INR 4,00,000-6,00,000

Data Analyst

A data analyst uses digital data, monitors business performance, and gives insight to support decision-making.

INR 4,00,000-6,50,000

Social Media Manager

As a social media manager, you will create strategies, engage users, and manage content and brand presence for the business.

INR 3,00,000-5,00,000