Sikkim Manipal University: Online MBA in Marketing

  • 100% flexible learning
  • 100% placement assistance
  • Attractive Scholarships
  • UGC entitled programs
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About Marketing

The Online MBA in Marketing, provided by Sikkim Manipal University (SMU), is an ideal course for individuals seeking a strong base in contemporary marketing concepts. This online MBA course is flexible and designed for working individuals as well as recent graduates, allowing them to balance their responsibilities and obligations.

With expertise in branding, advertising, digital marketing, and market research, the marketing MBA has evolved to remain current. The approval and accreditation obtained by SMU also guarantee recognition of the degree. Additionally, SMU rankings indicate a high level of academic excellence within the university.

Theoretical knowledge, as well as experience, is obtained through the virtual learning environment, which provides learners with placement assistance. If you want to switch careers or become a leader in the marketing field, then the SMU online MBA in Marketing is exactly the course you need.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing

Approvals

According to the SMU rankings, the university is recognised for maintaining high academic standards and a positive image. By studying an MBA in Marketing online course at SMU, you will obtain a government-recognised degree.

Courses

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Syllabus

Semester 1

Semester 2

Principles of Management and Organisational Behaviour

Marketing Management

Accounting for Managers

Business Economics

Business Communication

Legal Aspects of Business

Computer Application in Management

Quantitative Methods in Management

Human Resource Management

Financial Management

Productions and Operations Management

Research Methodology and Statistical Techniques

Global Economic Environment and Policy

Management Information Systems

Semester 3

Semester 4

Project Management

Business Strategy

Consumer Behaviour, Advertisement, and Brand Management

Retail and Distribution Management and Supply Chain Management

Banking and Insurance Management

Project Work

Market Research

Service Marketing & Global Marketing

*Note: The online SMU allows you to choose a specialisation from the other five specialisations in the 2nd year of the MBA. Under the selected specialisation, two more courses will be provided to you.

Sample Certificate

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Ranking

SMU rankings reflect that the university maintains a high academic standard and image. Enrolling in the MBA in Marketing online program at SMU, you will receive a government-recognised degree.

  • Ranked between 151-200 among top Indian Universities as per NIRF
  • Secured 15th position by WURI
  • Holds 1st Rank by IIRF for Top North East Private University
  • 6th Position amongst the Top Ten Multidisciplinary Universities in the East by The Week.
  • Graded “A+” by NAAC

Admission Process

The MBA program at SMU is completely online in its admission process. The application form, along with the necessary documents, is a simple way to apply, and students are free to apply from anywhere in the world.

Step 1: Application

You will be asked to enter your basic details and your academic details. Close the application by paying the registration fee.

Step 2: Fees Payment

Make the advance online payment for the first term/year or the entire course, depending on your convenience and preference.

Step 3. Document Upload

Upload all the supplementary documents required, including academic and personal records, on the admission portal.

Step 4: Approval by the university

Once the university has evaluated your documents and considered your application, you will receive information about your acceptance.

Eligibility Criteria

SMU's eligibility requirements for undertaking the online MBA in Marketing are friendly to students. This makes the online Marketing MBA course widely accessible to a large number of learners who can attain a quality education and advance their careers.

Educational Qualification

The applicants should possess a 10+2+3 qualification or 10+2+4 or 10+3+3 from a recognised university or hold an equivalent degree recognised by the AIU.

Grades

To pursue the online MBA program, the applicants must have secured at least 50% in their bachelor's degree (Reserved category candidates can apply with 45% marks).

Work Experience

The online Marketing MBA course at Sikkim Manipal University does not require prior work experience.

Examination Pattern

The pattern of examination for the Online MBA in Marketing at SMU is completely online and is more suitable for online students. It also consists of tests throughout the semester, and there will be end-of-semester online proctored exams to ensure that you have a strong understanding of the marketing topics.

Continuous Assessments

Throughout the semester, students complete assignments, quizzes, and projects, which earn them marks that contribute to their final grade and encourage them to remain engaged in the course regularly.

End-Semester Exams

Students are given an exam at the end of each semester, which lasts approximately three hours. There are open-book and closed-book formats. Learners have convenient access to exams and the flexibility to choose their examination slots, all in an online format.

Placement Partners

The online MBA in Marketing offers good career services, including placement and career support, provided by SMU through online platforms. The university has partnerships with leading companies to help students secure the most desirable workplaces upon graduation.

Skill

The advantages of studying for an MBA in Marketing online at Sikkim Manipal University include developing practical skills that make students highly competitive in today's market.
 

Skills

Description

Brand Management

The online MBA in Marketing will equip you with the skill set required to build, manage, and position effective brands that resonate with your target audience.

Digital Marketing

Those who pursue an MBA in this field are taught how to execute SEO, social media planning, and online advertising to increase a business's presence.

Market Research

An online Marketing MBA provides students with the opportunity to connect with their customers' needs by analysing data, conducting polls, and gathering customer intelligence.

Consumer Behaviour

The MBA online course in marketing outlines buying patterns, enabling students to develop targeted marketing strategies for various customer categories.

Sales & Distribution

Students can learn more about managing sales administration, distribution channels, and marketing to a broader customer base more effectively.

Career Opportunity

Students of Online Sikkim Manipal University, enrolled in an MBA online program in Marketing, are equipped to pursue a wide range of options in advertising, digital marketing, branding, and other roles.
 

Job Role

Responsibilities

Annual Average Salary

Marketing Manager

A marketing manager plans and implements marketing campaigns in an attempt to promote products or services.

INR 6,00,000-9,00,000

Brand Manager

A brand manager will manage the image, communication, and strategy of the brand to attract the right people.

INR 7,00,000-10,00,000

Digital Marketing Specialist

The job of a digital marketing expert revolves around online media, including SEO, PPC, and social networking, to attract engagement and leads.

INR 4,00,000-6,00,000

Research Analyst

A research analyst collects and analyses some market information to enable businesses to meet customer needs.

INR 3,50,000-6,00,000

Sales Manager

A sales manager plays a crucial role in leading a sales department, setting objectives, and devising strategies to drive revenue growth.

INR 5,00,000-8,00,000