Online BBA in Retail & E-commerce

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About Retail And E-commerce

Online Bachelor of Business Administration (BBA) in retail & e-commerce, a three-year online program designed for undergraduate students that provides foundational business skills and knowledge. This program offers professional and in-demand expertise to the students, helping them learn all the techniques to establish a promising career in retail and e-commerce.

 

Manipal Online BBA is delivered in an online mode, which is supported by advanced LMS technology, including interactive assignments, recorded & live lectures, interactive quizzes, and real-world case studies & projects. This helps the students and the working professionals to manage their studies, work and other commitments more effectively. T

 

The advanced Manipal Online BBA syllabus covers all the in-demand topics, such as supply chain management, consumer behavior, digital marketing, and e-commerce operations, preparing the students with experienced knowledge. So, if you are looking for a flexible, online and practical program to gain skills in retail & e-commerce, then this Manipal Online BBA in Retail & E-commerce is the best choice for you.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Retail And E-commerce

Approvals

Manipal Online BBA in Retail & E-commerce is a valid program which matches the national and international standards of education and prepares the students with modern skills. The degree has earned various accreditations and approvals from government, making it acceptable worldwide.

Courses

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Syllabus

Semester 1

Semester 2

Semester 3

Business and Management Functions

 

Financial Accounting

 

Microeconomics

 

Entrepreneurship and Innovation Management

 

Universal Human Values

 

Office Automation Tools

Macroeconomics

 

Financial Management

 

Organizational Behaviour

 

Community Development

 

Introduction to Python

 

Statistics for Managers

 

Business Communication

Operations Management

 

Human Resource Management

 

Marketing Management

 

Cost & Management Accounting

 

Interview Skills and Etiquettes

 

Business and Corporate Laws

 

Business Environment

Semester 4

Semester 5

Semester 6

Indian Financial System

 

Business Research Methods

 

Supply Chain Management

 

E-Commerce

 

Design Thinking (MLC)

 

Environmental Science

 

Technology Management

Fundamentals of Business Analytics

 

International Business Management?

 

IT in Retail

 

Visual Merchandising

 

Entrepreneurship in Retail Business

Strategic Management

 

Management Information System

 

Project

 

Retail Logistics Management

 

Digital Marketing for Retail Business

 

Enterprise Resource Planning (ERP)

Sample Certificate

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Ranking

  • NIRF (2024): MUJ has been ranked 64 by National Institute Ratings Framework in 2024.
  • QS World University Rankings: The Manipal Online University has been ranked among the top 225, worldwide.
  • Careers360: MUJ has ranked 9 by Careers360 (Management) in 2024
  • NAAC: It has earned “Grade A+” accreditations from NAAC.

Admission Process

For Manipal Online BBA registration, you can directly contact collegesathi and schedule your expert career counselling, which will also help you with easy admissions. Other than that, you can also follow the following Manipal Online BBA in Retail & E-commerce program:

  • Fill out the Application Form: Fill in your basic, education & work experience related details and pay the application fee to register.
  • Fee Payment: In this next step, you must pay the admission fee for the first semester/year or full program to secure your spot for the chosen program at Manipal Online University
  • Document Upload: After filling out the application form and fee payment, you must upload the supporting documents & submit your application. These documents might include ID proof, educational certificates and mark sheets, and work experience, if any. Before submitting the application form, the candidate must verify their details.
  • University Approval: After all this, await the notification from the university. The university’s officials will evaluate your documents to confirm your admission.

Eligibility Criteria

  • Educational qualification: Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute.
  • Grades: Candidates must have at least 45% marks in aggregate in 10+2 / diploma (40% for reserved categories).
  • Work Experience: No work experience is required for Manipal Online BBA registrations.

Examination Pattern

Manipal Online BBA exams are conducted to measure the performance of the students and know their capability. These examinations are secured with advanced proctoring and webcams to detect unusual behavior or cheating.

Continuous Assessment Test (CAT) covering 30% weightage. This test includes the different quizzes, assignments, mid-term tests, and case studies that the students attempt.

Final Assessment Test (FAT) covering 70% weightage. This test includes the computer-based proctored examination in an online mode or at an exam center.

Placement Partners

Manipal online placements help the students to establish and advance their career journey with topmost companies. As Manipal Online University has strong connections with the leading companies, you can have the advantage of exploring multiple options at a time.

Skill

With the advanced Manipal Online BBA syllabus, you will gain deep knowledge related to retail & e-commerce field. The following are the top skills and expertise, which you will gain during the Manipal Online BBA in Retail & E-commerce program:

Skills

Description

Managing Retail Business Operations

You will acquire the expertise needed in managing retail stores, supply chains, inventories, and logistics. You will learn how to optimize retail operations to guarantee that products are made available easily, at most times, to customers, and that a business earns profits. 

E-business Model Strategies

You will gain knowledge on online business models, virtual storefronts, and e-business logistics. This will include acquiring skills in the establishment, delivery, and scaling of the online business with regards to customer acquisition, product pricing, and the final delivery of orders.

Consumer Behaviour Analysis

You will learn about a variety of aspects regarding consumer psychology, purchasing trends, and decision-making paths. They will learn how to analyse customer data and personalize marketing and sales strategies to create better engagement and brand loyalty.

Omni channel Retailing

This skill is focusing mainly on combining both online and offline sales channels with the aim of creating a seamless shopping experience. The understanding of the student is based on integrating the physical store with its website, mobile apps, and social media into a unified customer journey.

Digital Merchandising & Store Layout Planning

You will learn how to develop appealing retail spaces that can affect buying behaviour into the online and offline world. Techniques, including visual merchandising, product placement, and website UX/UI design to achieve better sales results, will also be explored.

Career Opportunity

With advanced skills and expertise, you will create multiple career opportunities around yourself. The following are the career opportunities you can explore after completing the Manipal Online BBA in Retail & E-commerce program:

 

Job Positions

Responsibilities

Average Salary per annum

E-commerce Specialist

He/she is responsible for handling web-based product listings, optimizing digital contents for search, website traffic analysis, and coordination of online sales strategies to enhance user-experience & drive sales.

?4,00,000 - ?6,00,000

Digital Marketing Specialist

Conceptualizing and executing an online marketing campaign, managing social media platforms, analysing digital marketing metrics, collaborating with teams designing graphics and layouts for creating effective communication, all come under the duties of a digital marketing specialist.

?3,50,000 - ?6,00,000

Retail Executive

He/she oversees daily operation of the store, supports their sales staff, ensures that they take care, maintain inventory, implement sales strategies, and meet revenue targets.

?3,50,000 - ?6,00,000

Business Development Executive 

This professional assesses business development opportunities, establishes connections with clients, negotiates, and extends work into new markets.

?3,50,000 - ?7,00,000

Process Executive

The responsibilities include  assessing workflow as it exists now, identify things that are not working, recommend those that could be changed to optimize the operations, and work with a set of teams on implementation. 

?2,50,000 - ?4,00,000

Frequently Asked Questions?

The Online BBA in retail & e-commerce program is a three-year online undergraduate program divided into six semesters.

Yes, the Online BBA in Retail & E-commerce is valid by UGC and accredited by NAAC A+, which makes it valid and recognized in the industry.

Candidates should pass on any of the following criteria: Educational Qualification: Pass in 10+2 from a recognized national or state board OR 10+3 recognized diploma. Minimum Marks: Passed with 45% aggregate marks in 10+2/diploma (40% in case of reserved category).

Yes, Manipal Online BBA is an online program, 100% flexible, and it helps students and professionals manage their studies with work and other commitments.

Yes, students will get practical exposure, working on real-world case studies, industry projects, and interactive assignments in retail and e-commerce operations, supply chain management, and digital marketing.