Online BBA in Digital Marketing

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  • Focuses on interdisciplinary research and engagement with the wider research community.
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About Digital Marketing

Online Bachelor of Business Administration (BBA) in Digital Marketing at Manipal University is a three-year undergraduate program designed to provide essential digital marketing skills to students as well as working professionals looking to upgrade their skills and career. This program is offered in an online mode which provides 100% flexibility to the individuals in managing their studies without quitting their jobs or compromising with other priorities.

 

The faculty members are industry practitioners who have industry-specific knowledge or skills and provide insights into the industry. The curriculum is designed by keeping all the in-demand topics in mind, such as IT, e-commerce, advertisement, SEO marketing, content marketing and others. Students learn the essential skills and strategies to effectively engage audiences and achieve digital branding and organizational success. These skills help the students and the working fellows to explore multiple career opportunities.

 

In addition, the students get alumni and placement benefits from Online Manipal University, allowing them to enhance their career and professional capacity.  This UGC and NAAC accredited Online BBA is accepted globally, expanding the career opportunities for the students.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

Manipal Online BBA in Digital Marketing is approved and accredited by many government authorities, making it a valid program for those who want to establish their career and pursue higher studies.

Courses

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Syllabus

Semester I

Semester II

Semester III

Business and Management Functions

 

Financial Accounting

 

Microeconomics

 

Entrepreneurship and Innovation Management

 

Universal Human Values

 

Office Automation Tools

Macroeconomics

 

Financial Management

 

Organizational Behaviour

 

Community Development

 

Introduction to Python

 

Statistics for Managers

 

Business Communication

Operations Management

 

Human Resource Management

 

Marketing Management

 

Cost & Management Accounting

 

Interview Skills and Etiquettes

 

Business and Corporate Laws

 

Business Environment

Semester IV

Semester V

Semester VI

Indian Financial System

 

Business Research Methods

 

Supply Chain Management

 

E-Commerce

 

Design Thinking (MLC)

 

Environmental Science

 

Technology Management

Fundamentals of Business Analytics

 

International Business Management?

 

Introduction to Digital Media

 

IT in Business

 

Entrepreneurship and Digital Marketing

Strategic Management

 

Management Information System

 

Project

 

E-Marketing

 

Advertising and Brand Management

 

New Media and Social Media Spectrum

Sample Certificate

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Ranking

  • NIRF (2024): MUJ has been ranked 64 by National Institute Ratings Framework in 2024.
  • QS World University Rankings: The Manipal Online University has been ranked among the top 225, worldwide.
  • Careers360: MUJ has ranked 9 by Careers360 (Management) in 2024
  • NAAC: It has earned “Grade A+” accreditations from NAAC.

Admission Process

Manipal Online BBA registrations can be easily done with the help of collegesathi, which will provide you with expert career counselling and personal support. Other than that, you can follow the following Manipal Online BBA admission process:

  • Fill out the Application Form: Fill in your basic, education & work experience related details and pay the application fee to register.
  • Fee Payment: In this next step, you must pay the admission fee for the first semester/year or full program to secure your spot for the chosen program at Manipal Online University
  • Document Upload: After filling out the application form and fee payment, you must upload the supporting documents & submit your application. These documents might include ID proof, educational certificates and mark sheets, and work experience, if any. Before submitting the application form, the candidate must verify their details.
  • University Approval: After all this, await the notification from the university. The university’s officials will evaluate your documents to confirm your admission.

Eligibility Criteria

  • Educational qualification: Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute.
  • Grades: Candidates must have at least 45% marks in aggregate in 10+2 / diploma (40% for reserved categories).
  • Work Experience: There is no need to have prior work experience for Manipal Online BBA registrations.

Examination Pattern

Manipal Online BBA exams will measure your performance and provide you with grades according to your performance. These examinations are secure and protected with advanced proctoring and webcams to detect cheating practices.

Continuous Assessment Test (CAT) covering 30% weightage. This test includes the different quizzes, assignments, mid-term tests, and case studies that the students attempt.

Final Assessment Test (FAT) covering 70% weightage. This test includes the computer-based proctored examination in an online mode or at an exam center.

Placement Partners

Manipal Online BBA placements will help you get placed in the topmost company with your entry-level skills and expertise. Manipal Online University has strong collaborations with leading companies, providing you with the double benefit of Manipal Online BBA degree and a suitable job.

Skill

With the advanced Manipal Online BBA syllabus, you will go through various in-demand topics related to digital marketing. The following are the skills and expertise which you will gain after pursuing the Manipal Online BBA in Digital Marketing program:

 

Skills

Description

Content Creation and Copywriting

You will learn to create compelling digital content for blogs, social media, websites, or email campaigns. It strengthens engagement, brand presence, and traffic.

Social Media Marketing and Management

You will understand the social media algorithms, engagement strategies, and paid promotions will equip students to manage profiles on popular sites like Instagram, LinkedIn, Facebook, and Twitter with better business prospects.

Search Engine Optimization

You will master the art of writing website content optimized for search engines (SEO) together with running paid advertisement campaigns (SEM) such as Google Ads driving organic and paid traffic.

Data Analytics and Performance Metrics

You will learn the use of Google Analytics will provide the students insight on how they will measure effectiveness of the campaign, track KPIs, and revamp marketing strategies from real-time data.

Email and Affiliate Marketing

You will learn to design, initiate, and implement email marketing campaigns and understand affiliate marketing concepts to convert users with revenue channels created through partnerships.

Career Opportunity

With the skills gained, you can easily attract many job opportunities, related to modern approaches of digital marketing. The following are the career opportunities which are available for you after pursuing Manipal Online BBA in Digital Marketing:
 

Job Positions

Responsibilities

Average Salary per annum

Digital Marketing Executive

Handle and manage the execution of digital marketing campaigns, improve the social media activities and analyze the website traffic. Along with this, the digital marketing manager is responsible for making strategies for the overall improvement of the brand on digital platforms. 

?3,00,000 - ?5,50,000

Social Media Specialist

This professional creates strategies to grow and engage a company's audience on social media platforms, work with designers and creators, and promote brand awareness

?3,00,000 - ?6,00,000

SEO Specialist

The SEO Specialist improves the visibility of a website in search engines by performing keyword research, analyzing website performance, and implementing optimization strategies. 

?3,00,000 - ?6,00,000

Content Marketer

As a content marketer, you will create and distribute valuable content to attract and retain a defined target audience, content strategy development, and performance analysis.

?3,00,000 - ?6,50,000

Pay-Per-Click (PPC) Analyst

He/she manages and optimizes all compilation and distribution of paid advertisements across platforms such as Google Ads and Facebook Ads; performing search keyword research to determine the appropriateness of advertisements; and analyzing the overall performance of campaigns.

?3,50,000 - ?7,00,000

Frequently Asked Questions?

Manipal Online BBA in Digital Marketing is a three-year online undergraduate program, which is approved and accredited and divided into six semesters.

Yes, Manipal Online BBA in Digital Marketing is UGC-entitled and it is also accredited by NAAC A+ so it is recognized in both the Indian and foreign countries.

The eligibility criteria to be fulfilled by the interested candidates are: ? 10+2 from a recognized national or state board OR 10+3 from an accredited institution. ? Minimum 45% aggregate in 10+2/ diploma (40% for reserved categories).

Yes, it?s completely online and flexible; hence, it very well suits both students and working professionals willing to gain skills related to digital marketing without quitting their jobs.

Yes, real-world projects in digital marketing, case studies, live campaign management, and performance analysis will subject students to practical exposure.