Kurukshetra Online University: Online MBA in Marketing Management

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About Marketing Management

The Online MBA in Marketing Management provided at Kurukshetra Online University is a well-organised program that helps students gain practical knowledge in marketing and strategic business learning. It is suitable for both graduates and professional persons who want to become proficient in the dynamic marketing profession. The MBA online course is offered through a digital educational system, ensuring a high degree of flexibility.

Kurukshetra’s online program maintains high academic standards, helping learners balance their studies, personal life, and professional engagements. The MBA marketing curriculum addresses essential domains, including branding, market research, digital marketing, and consumer behaviour.

Kurukshetra University Online meets the required standards to ensure its degrees are recognised and are widely sought after in the job market. The university offers excellent academic support, placement assistance, and career guidance to help students gain a competitive edge in marketing positions.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing Management

Approvals

Kurukshetra Online University has a good reputation as a reputable and quality provider of online education. The degree of its Online MBA in Marketing Management has gained significant value and credibility due to its approvals from reputable academic institutions.

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Syllabus

Semester I

Semester II

Management Process and Organisational Behaviour

Fundamentals of Statistics for Business Decision

Managerial Economics

Financial Accounting

Business Communication

Indian Economy and Business Environment

Human Resource Management

Computer Applications in Management

Marketing Management

Financial Management

Business Research Methods

Production and Operations Management

Semester III

Semester IV

Digital Marketing

Strategic Brand Management

Summer Training / Project Work

Optimisation Models for Business Decisions

Advertising Management

Strategic Management

Marketing Research and Analytics

Business Marketing

Entrepreneurship Development

Comprehensive Viva-Voce

Business Ethics and Corporate Governance

Strategic Marketing

Services Marketing

Rural and Agri-Business Marketing

Ranking

The university maintains a continuous ranking as one of the top institutions in India, which shows Kurukshetra University’s commitment to academic and professional excellence.

  • Achieved A++ grading by
  • Secured 99th position in the

Admission Process

The online MBA in Marketing Management admission process is straightforward, with all steps conducted online. Applicants may submit their applications at any time through the Kurukshetra University Online official portal.

Step 1: Registration

Visit the website and register on the university portal to ensure that the admission team can contact you.

Step 2: Complete the entrance form

The entrance form needs to be completed accurately, including your personal, educational, and professional details.

Step 3: Upload documents

You can submit your documents, such as student ID proofs, academic certificates, and experience letters, provided they are available.

Step 4: Complete the Payment

Deposit the Fee related to the MBA program selected by you. An email or phone-based confirmation will be given.

Eligibility Criteria

To enrol in the Online Marketing MBA course, students must fulfil the eligibility criteria of Kurukshetra Online University. These requirements ensure learners achieve success in the program.

Educational Qualifications:

The candidate is required to have a 10+2 and a bachelor’s degree from a recognised university.

Grades:

To be eligible for the MBA online program, you will be required to achieve a minimum of 50% marks in the undergraduate program.

Work Experience:

No work experience is required to apply for the MBA in Marketing Management online course.

Examination Pattern

Kurukshetra Online University provides the online MBA in Marketing Management with a clearly defined exam pattern that is fair and transparent. The exams will all take place online via the LMS of the university, and will all be monitored. The evaluation consists of continuous assessment and final exams, which are conducted twice a year, in January and July.

Continuous Assessment (30%)

There are two continuous assessments, each comprising 15% and totalling 30%. The students should use the LMS to do the assignments based on MCQs. They contain 50 questions each and last 1 hour. Students are required to submit these assessments before the end-of-semester exams.

Online Examination (70%)

The end-term exam accounts for 70% of the total evaluation system. The students are required to choose one of three-time slots and verify the time and date of their 3-hour exam. The exam consists of 42 objective questions, each carrying 1 mark, and 4 subjective questions, each carrying 7 marks.

Placement Partners

The placement cell at Kurukshetra University supports MBA marketing students in connecting with top companies. It conducts placement drives and assists candidates in understanding the various job opportunities in the marketing field, due to its strong industry connections.

Skill

The Marketing MBA qualification offers learners skills in online marketing campaigns, brand management, and consumer relations.

Skills

Description

Market Research

With an online marketing management MBA, you can learn to study market trends and customer behaviour to make informed decisions.

Digital Marketing

The MBA online course in marketing management helps you understand online platforms like SEO, social media, and email for promotions.

Brand Management

Pursuing a marketing management online MBA allows you to gain the ability to create, position, and manage a brand's image.

Consumer Behavior

An MBA in marketing management enables you to learn how and why customers make buying decisions to tailor strategies.

Sales & Promotion Strategy

A marketing management online MBA course teaches you to develop plans to sell products effectively and increase brand visibility.

Career Opportunity

The MBA in Marketing Management equips students with several key skills highly valued by employers in the marketing field. Kurukshetra University’s MBA offer them a vast range of career opportunities.

Job Role

Responsibilities

Annual Average Salary

Marketing Manager

A marketing manager in a company plans and executes marketing campaigns to promote products and grow brand awareness.

INR 6,00,000-10,00,000

Digital Marketing Manager

As a digital marketing manager, you will oversee online marketing strategies, including SEO, social media, and paid advertising.

INR 5,00,000-9,00,000

Brand Manager

The brand manager is responsible for building brand identity, ensuring brand consistency, and managing customer perception.

INR 7,00,000-12,00,000

Market Research Analyst

A market research analyst is required to analyse market trends and customer data to help in strategic marketing decisions.

INR 4,00,000-7,00,000

Product Manager

You will develop product strategies, manage the product lifecycle, and coordinate with cross-functional teams as a product manager.

INR 8,00,000-14,00,000