Bharati Vidyapeeth University: Online MBA in Marketing

  • This is one of the largest educational organizations in the country 
  • Has 180 educational units under its umbrella
  • Declared a Deemed university
  • Strong alumni network with graduates
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About Marketing

Bharati Vidyapeeth University Online MBA in Marketing is designed for students who want to develop solid marketing expertise and excel in brand creation, digital advertising, and consumer strategy. This Online MBA program integrates theory and practice to enable students to excel in modern marketing careers.

Through this Online MBA in Marketing, students study subjects such as consumer behaviour, marketing tools for digital marketing, brand management, content strategy, and data-driven marketing. The online method provides flexibility, allowing graduates or working professionals to pursue studies without disrupting their daily routines.

With experienced faculty, industry-relevant curriculum, and project-based learning, the Online MBA in Marketing at Bharati Vidyapeeth equips students for marketing leadership, digital strategy, sales, and brand consulting roles. Graduates are prepared to confidently enter marketing landscapes that need innovation, understanding, and strategic communication.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Marketing

Approvals

The Online MBA in Marketing from Bharati Vidyapeeth University is supported by the approvals that guarantee academic merit. Such approvals and accreditations make the degree valued by employers, institutions and the marketing sector.

Courses

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Bharati Vidyapeeth Information Technology

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Bharati Vidyapeeth Business Analytics

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Bharati Vidyapeeth Agri Business Management

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Bharati Vidyapeeth Retail Management

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Bharati Vidyapeeth Project Management

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Bharati Vidyapeeth Infrastructure Management

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Bharati Vidyapeeth Sports Management

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Bharati Vidyapeeth Hospitality Management

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Bharati Vidyapeeth Event Management

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Bharati Vidyapeeth Finance

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Bharati Vidyapeeth Human Resource Management

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Bharati Vidyapeeth International Business

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Bharati Vidyapeeth Production And Operations Management

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Syllabus

Semester 1

Semester 2

Management Concepts & Applications

Managerial Economics

Financial & Management Accounting

Organizational Behaviour

Statistical Techniques

Business Environment

Business Communication

Basics of Information Technology

MOOCS – I

Open Course – I

Marketing Management

Financial Management

Human Resource Management

International Business

Production & Operations Management

Research Methodology

Operations Research For Managers

Business Ethics and Corporate Governance

MOOCS – II

MOOCS – III

Open Course – II

Semester 3

Semester 4

Strategic Management

Legal Aspects of Business

Innovation, Design Thinking and Entrepreneurship Management

Specialisation I - E-(i)

Specialisation I - E-(ii)

Specialisation II - E-(i)

Specialisation II - E-(ii)

Summer Internship

MOOCS – IV

MOOCS – V

Open Course – III

Project Management

Specialisation I - E-(iii)

Specialisation I - E-(iv)

Specialisation II - E-(iii)

Specialisation II - E-(iv)

Environment & Disaster Management

Open –IV

Ranking

  • NIRF ranked 78th in the University Rankings.
  • NAAC has graded it A++.
  • UGC lists it under the UGC ‘Category 1’.
  • The Ministry of HRD has graded it ‘A’.

Admission Process

Bharati Vidyapeeth Admission for Online MBA in Marketing is entirely online, and students can apply from anywhere. The process ensures convenience and flexibility.

Step 1: Submitting Applications

Go to the university's official portal and complete the online admission application form for your preferred academic program.

Step 2: Upload of documents

Ensure that you submit a scanned copy of the original documents to fulfil the eligibility requirements. Photocopies will not be acceptable.

Step 3: Admission Confirmation

After the submitted documents are verified and eligibility has been met, the student is officially admitted to the chosen program.

Eligibility Criteria

Educational Qualification:

Candidates must have a bachelor’s degree in any stream from a recognised university.

Grades:

You must have passed your bachelor's degree with a minimum aggregate of 50%. Candidates from the reserved category can apply with a minimum of 45%.

Work Experience:

No work experience is required to pursue an MBA online course from Bharati Vidyapeeth University.

Examination Pattern

Bharati Vidyapeeth Online Exams for this Online MBA course are entirely online and proctored, with internal continuous testing and end-semester tests. Students also get to take a mock test to be comfortable with the exam format.

Internal Examination (30%)

The internal tests, which account for 30% of the grade, are designed to ensure that students remain actively engaged in their education. These assessments involve online quizzes and short tests or evaluations based on the coursework.

External Examination (70%)

The external exams account for 70% of the total marks and are administered at the end of each semester. They involve multiple-choice and descriptive questions. Students are required to write their descriptive responses by hand and submit a clear PDF of the answer scripts on the online portal for evaluation.

Placement Partners

The Bharati Vidyapeeth placement facility helps Online MBA Marketing students with industry experts and corporate sponsors. Assistance includes mentorship and access to employment opportunities in marketing agencies, digital companies, and brand consultancies.

Skill

The Online MBA course in Marketing builds the practical and strategic marketing skills that students need to lead in the marketing business environment.

Skills

Description

Digital Marketing Tools

Students understand how to use analytics, social media, SEO/SEM, and email marketing tools in real campaigns.

Consumer Behaviour Insight

Learners of this Online MBA will know what motivates customer decisions, and will be able to come up with strategies using real data.

Brand Management

The program teaches creating brand identity, maintaining that brand consistency, and then working on brand positioning.

Content Strategy & Communication

Students know how to create engaging messages, tell a story, and spread the core values of a brand.

Market Research & Analytics

The Online MBA in Marketing allows students to evaluate market trends, conduct surveys and review data to make decisions.

Career Opportunity

Individuals who complete this Online MBA in Marketing from Bharati Vidyapeeth University can pursue a variety of job opportunities in marketing and digital media.

Job Role

Responsibilities

Annual Average Salary

Marketing Manager

A marketing manager is responsible for planning campaigns, branding strategy, and organising marketing teams to enhance market presence.

INR 7,00,000-12,00,000

Digital Marketing Specialist

As a digital marketing specialist, you will be involved in online campaigns, social media, and SEO/SEM, and their impact on growing the visibility of specific brands.

INR 5,00,000-9,00,000

Brand Manager

A brand manager will guide the brand image, positioning, and strategy to influence customer perception of a brand.

INR 8,00,000-13,00,000

Content Strategist

The role of a content strategist is to plan and compose content that aligns with brand goals, while being engaging and relevant to their target audiences.

INR 5,00,000-8,00,000

Market Research Analyst

A market research analyst will study consumer data, trends and competition to provide information for companies' marketing decisions.

INR 6,00,000-10,00,000