Online MBA Program at Amity University: World-Class Education

Amity University Online MBA in Digital Marketing Management

  • Ranked by QS: Asia Pacific Top 10
  • Experience World-Class Education
  • Leading International Faculty
  • Holistic Career Services
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About Digital Marketing Management

Amity University is presenting an Online MBA in Digital Marketing Management course for professionals, enabling them to become masters in digital business. Some of the topics covered in this digital marketing program include SEO, social media marketing, content strategy, email marketing, and data analytics.

The online MBA aims to cover the concepts of marketing and the online use of digital applications and platforms, enabling students to develop and monitor online campaigns. Amity University has provided its students with a flexible online learning model, allowing them to access live lectures, recorded lectures, and projects at their convenience.

The Digital Marketing MBA online curriculum is taught by industry experts and offers a perspective on the current state of the digital age. In this MBA online program, you will be given the skills you require to establish yourself in the marketing world.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing Management

Approvals

Amity Online University is one of the well-known online universities providing quality education. The online Digital Marketing Management MBA is accepted by educational organisations. The University ensures that the course content is industry-related.

Courses

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Syllabus

Semester 1

Semester 2

Accounting for Managers

Managerial Economics

Marketing Management

Statistics for Management

Professional communication

Business Research Methods

Financial Management

Human Resource Management

Legal Aspects of Business

Conflict Resolution and Management

Semester 3

Semester 4

Strategic Management

Professional Ethics

Minor Project

Digital Customer Analytics

Digital journey with Brand Management

Performance Marketing

Social Media and Technology Marketing

Digital Marketing

Management in Action - Social, Economic, and Ethical Issues

Major Project

Digital Commerce - Reinventing Business Models

Marketing Analytics - Data Tools and Techniques

Sample Certificate

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Ranking

Amity University has gained popularity among people and has been ranked and awarded for its online studies. The major online Amity Rankings are the following:

  • Among the top QS University Rankings.
  • Ranked among the top 3% of universities globally.
  • Ranked 35th by NIRF in 2024.
  • Awarded as Top University for Employability by The World University Rankings.
  • Ranked No. 1 private university for online education by India Today in 2021.

Admission Process

The admission process of Amity Online University is smooth, simple, and 100% online. The following steps can be followed for applying for the MBA course in Digital Marketing:

  1. Pick Your Program:

Visit Amity's website and pick a program that suits your aspirations and interests.

  1. Fill out your Application:

Fill in your online application, ensuring your personal, academic and contact details are correct to support an efficient admission process for the university.

  1. Pay Your Program Fees:

Visit Amity's official portal to pay for the program using payment options that include digital payments, such as net banking, UPI, and cards.

  1. Submit & Register:

Once you fill in the application form and make the program fee payment, you can submit an official application and register for the program.

  1. Wait For the University Admission Email:

Wait for an email from the university confirming your admission, including your ID and instructions on how to proceed with the admissions process.

Eligibility Criteria

A student doing an online MBA must be registered at the Amity Online University. Eligibility criteria for an online MBA in Digital Marketing are as follows:

Educational Qualification:

The candidate must have completed graduation as per the 10+2+3 pattern from a recognised board of education. No diplomas are accepted.

Grades:

To apply for the online MBA program, candidates must have secured a minimum of 40% in their last highest qualifying education. If a candidate has an aggregate score below 40%, they must appear for a test.

Work Experience:

No work experience is required. Freshers can apply for the MBA online degree in Digital Marketing.

Examination Pattern

At Amity Online University, the MBA in Digital Marketing has a flexible and convenient examination pattern. The University has made sure that the exams are secure and supervised. It implies that you can take your exams, without time and location barriers, as long as you maintain academic integrity. The analysis of the program will include:

Internal Assessments:

Students regularly complete internal assessments to promote engagement and apply their knowledge. Internal assessments comprise analytical and practical skills, as well as quizzes and projects, to enhance students’ understanding of the concepts.

Midterm Exam and Term-End Exams:

Students will only take the Midterm in the first half of the syllabus, which helps faculty assess where students are in their understanding and where further attention is needed.

Term-end examinations occur at the end of each academic term. Term-end examinations aim to assess students’ knowledge and understanding of the subject as a whole, as well as their long-term learning.

Placement Partners

An online MBA in Digital Marketing at Amity University provides its graduates with the opportunity to secure employment in leading companies and earn well-paid salaries. It has close ties with many multinational corporations worldwide. The placement partners of the Amity Online University are:

Skill

An MBA in Digital Marketing enables students to master several key skills essential to the digital marketing industry. With Amity’s online Digital Marketing MBA, you can have skills, such as:

Skills

Description

Search Engine Optimisation (SEO)

The MBA online in digital marketing management helps you learn to optimise websites and content to rank higher in search engine results organically.

Social Media Marketing

A digital marketing management MBA develops campaigns on platforms such as Facebook, Instagram, and LinkedIn to engage the audience and drive sales.

Content Marketing

An online digital marketing MBA program allows you to understand how to create and distribute valuable content to attract and retain target customers.

Email & Mobile Marketing

You can gain skills to design and manage email and mobile-based marketing strategies for better customer reach by pursuing an MBA online in digital marketing.

Marketing Analytics

Amity’s online digital marketing MBA teaches you to use tools like Google Analytics to track campaign performance and make data-driven marketing decisions.

Career Opportunity

An MBA in Digital Marketing from Amity University opens doors to various exciting roles with rewarding salaries and opportunities. These may include:

Job Role

Description

Annual Average Salary

Digital Marketing Manager

A digital marketing manager plans, executes, and manages digital campaigns across platforms to boost brand visibility and sales.

INR 6,00,000-12,00,000

SEO Specialist

A SEO specialist is responsible for optimising website content to improve search engine rankings and drive organic traffic.

INR 4,00,000-8,00,000

Social Media Manager

The social media manager creates and manages content, engages with audiences, and grows brand presence on social platforms.

INR 5,00,000-10,00,000

Content Marketing Strategist

A content marketing strategist works to develop and manage content strategies to attract, engage, and convert online audiences.

INR 6,00,000-11,00,000

PPC Campaign Manager

As a PPC campaign manager, you will handle paid advertising campaigns on Google Ads and social media to maximise ROI.

INR 6,00,000-12,00,000