Jain University Online BBA in Digital Marketing

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About Digital Marketing

The Online BBA in Digital Marketing offered by Jain University familiarises students with the fundamentals of using the internet and the marketing world. If you are interested in a career in digital marketing, this program is an ideal fit for you.

The Online BBA in Digital Marketing will cover key strategies for social media marketing, search engine optimisation (SEO), email marketing, and content. The course is designed so that students understand how to effectively apply what they learned in this subject area.

Jain University offers value and quality to educated students. Its advantages are its experienced instructors, up-to-date course materials, and flexibility in studying anytime and anywhere.

Completing the Online BBA in Digital Marketing will help you obtain various digital marketing roles in multiple industries and grow your career in this dynamic industry.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

Jain Online University is recognised for offering high-quality graduate and postgraduate courses. Many students trust Jain University because of its reputation in education. The Online BBA in Digital Marketing from Jain University online has supporting approvals and important rankings, indicating its reputation and well-regarded quality education. Here are some highlights about Jain University:

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Syllabus

Semester I

Semester II

English

Business Management

Accounting for Business

Introduction to Digital Marketing

Business Foundations with Excel

Quantitative Techniques for Management

Marketing Management

Organisational Behaviour and HRM

Cost and Management Accounting

Search Engine Optimisation and Search Engine Marketing

Introduction to Business Analytics

Communicative English

Semester III

Semester IV

Managerial Economics

Advanced Marketing Management

Data Visualisation

User Retention and Engagement

Environmental Science

Macroeconomics

Financial Markets and Instruments

Social Media Marketing

Email and Affiliate Marketing

Entrepreneurship

Semester V

Semester VI

Content Marketing

Marketing Analytics

Web, Mobile, and Social Media Analytics

Research Methodology

Personal and Managerial Effectiveness

Operations Management

Strategic Management

Campaign Management

Information Systems for Business

Ethics and Values

Research Project

Sample Certificate

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Ranking

Jain University Online BBA in Digital Marketing has several excellent rankings and awards, so you know you are receiving a quality education. This comes with learning from a known and recognised university. Here is why Jain is different:

  • 4 global accreditations, including ACCA, CPA, CMA, CA.
  • Recognised by QS world ranking for Global Excellence.
  • Ranked 65th in NIRF in India.
  • Accredited by NAAC with an A++ grade for high academic quality.

Admission Process

Enrolling in the Online BBA in Digital Marketing at Jain Online University is quick and simple. The process for admission is completed entirely online, and is easy to follow, so you can save time. Follow the steps below to enrol in a few simple steps!

Step 1 – Complete the Application form

Go to the official Jain Online website. Fill in the application form with all your personal and academic information.

Step 2 – Select your Specialisation

Once you have submitted an application form, you will need to set up your student account. Then select your specialisation.

Step 3 - Pay the Course Fee

Pay the Course Fee for the chosen specialisation. Payment can be completed through debit or credit card, or the 0% EMI option, allowing you to pay in monthly instalments without any additional fees.

Eligibility Criteria

Education Qualification:

Candidates who have passed, or are appearing in the 10+2 examination, from a recognised board can apply for the course.

Grades:

A minimum of 50% is required in the last higher education attained. For a candidate of the reserved category, 45% of marks in 10+2 is acceptable.

Work Experience:

No work experience is required for an online BBA in digital marketing.

Examination Pattern

Jain Online BBA Exam Pattern

The Online BBA in Digital Marketing course at Jain University follows an easy-to-understand, student-friendly format. You will be evaluated based on internal assessments and final assessments. Your performance results are generated as letter grades, which you will find on the Jain Student Portal. If necessary, you can appeal for re-evaluation or to sit for a supplementary exam.

Internal Assessment (30%)

During the semester, you will complete quizzes, assignments, and join discussion forums for each subject. These tasks will help you stay engaged and expand your knowledge of topics related to Digital marketing.

Final Exam (70%)

At the end of each semester, you will take an online exam for every subject. The exam will last 2 to 3 hours. It includes multiple-choice questions, short answers, and case-based questions. These tests check how well you’ve understood the course.

Placement Partners

Jain Online University has strong networks with many prestigious organisations. This gives Online BBA in Digital Marketing students a path to post-graduation career opportunities. Moreover, these connections also allow easier access to placement drives and internships.

Skill

A digital marketing undergraduate online course can help you develop several key skills. Jain Online University allow you to build competencies such as:

 

Skills

Description

Social Media Management

After an online BBA in digital marketing, you will learn how to promote brands and connect with customers on platforms like Instagram and Facebook.

SEO & SEM Knowledge

The BBA program in digital marketing teaches you how to improve website visibility on search engines like Google.

Content Creation

An online BBA in digital marketing enables you to develop the ability to write blogs, create videos, and design social media posts.

Data Analysis

You can learn how to study campaign performance and use data to make smart decisions after earning a BBA in digital marketing.

Email & Mobile Marketing

An online BBA in digital marketing helps you gain skills to create engaging email and mobile campaigns that reach more people.

Career Opportunity

Jain University ensures that its online BBA program helps you pursue a high-paying job. Through its digital marketing online BBA, you can choose from a list of career opportunities across industries. Some of them are:

 

Job Role

Responsibility

Annual Average Salary

Digital Marketing Executive

You will handle online campaigns, SEO, social media, and website traffic growth as a digital marketing executive.

INR 3,00,000-5,00,000

Social Media Manager

A social media manager is responsible for creating content and managing a brand's image on social media platforms, such as Instagram and LinkedIn.

INR 4,00,000-6,00,000

SEO Specialist

As an SEO specialist, you will improve a website's ranking on search engines and drive organic traffic.

INR 3,00,000-5,00,000

Content Marketing Strategist

In this role, you will be responsible for planning and managing content like blogs, videos, and social media posts.

INR 4,00,000-7,00,000

PPC Analyst

A PPC analyst runs paid ads on Google and social platforms to increase reach and conversions.

INR 3,50,000-6,00,000