#41 by NIRF 2025DY Patil Online MBA in Digital Marketing & AI
About the DY Patil Online MBA in Digital Marketing & AI
DY Patil University Online MBA in Digital Marketing & AI is a UGC-entitled and AICTE-approved postgraduate program designed for students and professionals who want to build careers in digital marketing and modern business management. The program combines core MBA subjects with digital marketing skills such as SEO, social media marketing, paid advertising, content strategy, branding, consumer behavior, marketing analytics, and AI-based decision-making.
The DY Patil Online MBA program focuses on practical learning through real-world projects, case studies, interactive webinars, recorded lectures, and industry-led sessions. It follows a fully online learning format, making it suitable for working professionals, fresh graduates, entrepreneurs, and career switchers. You can also learn how to use digital marketing tools and analyze marketing data to support business decisions. After completing the MBA, you can explore careers in digital marketing, performance marketing, social media, brand management, marketing analytics, and e-commerce.
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Rankings
UGC-DEB Recognized
NIRF Ranked
NAAC Accredited
AICTE Approved
Ranked #41, #71, #12, and #4 under the ‘Universities’, ‘Overall’, ‘Medical, and ‘Dental’ categories, respectively by NIRF 2025.
Accredited by NAAC with an A++ grade.
Ranked under the 1201-1500 rank band in the Times Higher Education Rankings 2026.
Other Online MBA Specializations Offered by DY Patil University, Navi Mumbai
Data Science & Business Analytics
EMI - ₹ 7,291/month onwards
2 Years
Deadline: 11 November 2026
DY Patil Online MBA in Digital Marketing & AI Fees
The DY Patil University Online MBA in Digital Marketing & AI fee offers an affordable path for students who want to pursue a recognized MBA degree. The university also provides no-cost EMI options, making it easier to manage the course fees.
₹1,75,000
Total Program Fee
Inclusive of All Taxes
₹45,000
Per Semester Fee
4 Semesters Total
₹87,500
Annual Fee
2 Years Total
CurriculumDY Patil Online MBA in Digital Marketing & AI Syllabus
The DY Patil University Online MBA in Digital Marketing & AI syllabus is spread across four semesters. It covers core management subjects along with elective courses. The semester-wise syllabus is as follows:
- 3
Organizational Behavior - 3Principles of Accounting
- 3Managerial Economics
- 3Principles of Management
- 3Quantitative Techniques
- 2Any 1 Elective
Quick Facts
- Micro-Certificates: Gain job-ready skills through short and focused micro-certification courses that you can pursue alongside your MBA.
- Capstone-led Learning: Solve a real-world business problem, analyze it thoroughly, and present a practical solution as your final project.
- Live Industry Masterclasses: Participate in live webinars, masterclasses, and workshops to interact with faculty and gain practical insights into the industry.
Key Insights You must know before choosing
DY Patil University Online MBA in Digital Marketing & AI
Your DY Patil Online MBA in Digital Marketing & AI: Sample Degree
DY Patil University, Navi Mumbai offers a UGC-entitled Online MBA degree in Digital Marketing & AI.
The Online MBA degree in Digital Marketing & AI from DY Patil University is equivalent to a regular on-campus degree.
Your performance is assessed through assignments, case studies, and projects. These help evaluate your understanding of the course concepts and track your academic progress throughout the program.
Continuous Evaluation
Term-End Examination
At the end of every semester, you appear for online proctored examinations. These exams evaluate your overall understanding of the topics and subjects covered during the semester.
Exam Pattern
DY Patil Online MBA in Digital Marketing & AI Exam Pattern
The DY Patil University Online MBA in Digital Marketing & AI uses a structured assessment system to evaluate students throughout the program. Assessment includes continuous internal evaluations and online proctored term-end examinations. You need to secure an overall score of at least 35% in each subject to pass.
30%
Continuous Evaluation70%
Term-End ExaminationDY Patil Online MBA in Digital Marketing & AI Eligibility Criteria
Educational Qualifications
Candidates must have a bachelor’s degree from a recognized university.
Grades
Candidates must have an aggregate of 40% or more in graduation.
Work Experience
There is no prior work experience required to enroll in an online MBA in Sales and Marketing at DY Patil University.
Educational Qualifications
Bachelor’s degree from a recognized university and an equivalency certificate from the Association of Indian Universities (AIU).
Grades
The university requires a minimum aggregate for admission to the online MBA program.
Work Experience
DY Patil Online University does not require any prior work experience for international students to enroll in the program.
DY Patil Online MBA in Digital Marketing & AI Admission Process
Placement Highlights
Placement Highlights
Digital Marketing Manager
Annual Average Salary
+16% YoY
₹8 - ₹20 LPA
AI Marketing Specialist
Annual Average Salary
+17% YoY
₹5 - ₹12 LPA
Marketing Manager
Annual Average Salary
+12% YoY
₹14 - ₹22 LPA
Content Marketing Manager
Annual Average Salary
+30% YoY
₹10 - ₹22 LPA
SEO Specialist
Annual Average Salary
+12% YoY
₹6 - ₹15 LPA
E-commerce Manager
Annual Average Salary
+10% YoY
₹16 - ₹23 LPA
Social Media Manager
Annual Average Salary
+12% YoY
₹8 - ₹16 LPA
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Clear Your Doubts Before Enquiring
in DY Patil Online MBA in Digital Marketing & AI
Yes, the program covers important digital marketing areas, including SEO and social media marketing, helping you understand how businesses build and promote their online presence.
Yes, the course includes practical learning through projects, case studies, webinars, workshops, and other activities focused on real-world digital marketing applications.
Yes, the program introduces AI-based applications and data-driven decision-making relevant to modern marketing and business practices.
Yes. The program can help entrepreneurs understand digital marketing, customer engagement, branding, analytics, and online promotion, which can be useful for growing a business.
You can develop skills related to digital campaign planning, SEO, social media, content strategy, marketing analytics, online advertising, and AI-enabled marketing.
An MBA in Digital Marketing combines general management education with specialized learning in online marketing, digital consumer behavior, analytics, technology, and AI-based marketing practices.
Graduates can explore opportunities across e-commerce, advertising, media, IT, retail, consulting, digital agencies, and other businesses that use online marketing.
Yes, performance marketing is a potential career area where you can work on paid campaigns, audience targeting, conversion tracking, and campaign optimization.
Yes, the digital marketing specialization covers social media-related concepts, allowing you to explore roles focused on social media campaigns and online brand engagement.
Yes, e-commerce businesses rely on SEO, paid advertising, social media, content, analytics, and customer engagement, creating roles for digital marketing professionals.
Yes, DY Patil provides career-oriented support that includes assistance with resume building and interview preparation.
Of course. The program can help you strengthen your management knowledge along with specialized digital marketing and technology skills, which may support career development.
The minimum graduation marks requirement is 40% for regular admissions. You must hold a bachelor's degree from a recognized university to apply.
Yes, the application process is conducted online, allowing eligible candidates to register and submit their application without visiting the campus.
Yes, working professionals who meet the eligibility requirements can apply and pursue the program through its online learning format.
Yes, you do not necessarily need an undergraduate degree specifically in marketing to apply. The university accepts students from all disciplines.
Yes. Candidates with a 3-year polytechnic diploma along with the required graduation qualification can apply if they have 50% or more in the specific qualification.
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