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Connect with us on WhatsAppChandigarh Online MBA in Retail Management is a 3-year postgraduate program, which is divided into four semesters. This online program is delivered in an online mode, which provides flexibility to working professionals and freshers.
Chandigarh Online MBA in Retail Management covers the essential topics which are required for handling modern business problems. This covers topics like consumer behavior analysis, supply chain optimization, digital retailing strategies, and innovative merchandising techniques to prepare you for the real business world.
Chandigarh Online University uses advanced LMS technology to enhance the learning experience with live and recorded lectures, online quizzes, live projects, and assignments. If you want to learn and gain skills in the retail management department, then Chandigarh Online MBA in Retail Management is an ideal program to enhance your knowledge and career prospects.
Course | Semester Wise | One Time | |
---|---|---|---|
Per Semester | Total Fees | ||
Retail Management | ₹ 39,500.00/- | ₹ 158,000.00/- | N/A |
Skills | Description |
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Retail Strategy Formulation | Skill to formulate and execute efficient retail strategies that maximize customer experience, optimize product range, and fuel growth in sales. It comprises market analysis, competitive positioning, and harmonizing retail operations with the overall business objectives. |
Consumer Behavior Analysis | Skill in analyzing and interpreting consumer buying habits and behavior through qualitative and quantitative research techniques. This skill assists in customizing marketing strategies, store arrangements, and product lines to satisfy customer demands efficiently. |
Merchandising and Inventory Control | Ability to manage the selection of products, pricing, and inventory management to achieve profitability while avoiding stockouts and overstocking situations. This encompasses forecasting demand, coordinating with suppliers, and supply chain optimization for retail channels. |
Retail Marketing and Promotion | Ability to conceptualize and implement marketing campaigns unique to retail channels, such as digital marketing, in-store promotion, loyalty schemes, and seasonal sales programs. This skill is about driving brand presence and customer activation. |
Omni-Channel Retail Management | To know how to combine different sales channels (physical locations, online locations, mobile apps) to deliver a unified shopping experience. This incorporates handling logistics, technology platforms, and customer service across channels for steady delivery of the brand. |
Job Positions | Responsibilities | Average Salary per annum |
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Retail Store Manager | He/she oversees day-to-day store operations, ensuring optimal operation, and meeting sales targets. They oversee staff performance, stock levels, and quality of customer service, and manage merchandising activities to drive store profitability and customer satisfaction. | ₹4,50,000 – ₹8,00,000 |
Category Manager | This professional is responsible for a given product category in a retail business. Responsibilities include market trend analysis, product selection, supplier negotiations, pricing strategy setting, and promotional planning to maximize category sales and profitability. | ₹8,00,000 – ₹15,00,000 |
Supply Chain Manager (Retail) | He/she manages the supply chain functions dealing with retail inventory management. The job involves forecasting demand, coordinating with suppliers and distributors, logistics optimization, and replenishment of stock in a timely manner to satisfy consumer demand without overstocking. | ₹7,00,000 – ₹14,00,000 |
Retail Marketing Manager | He/she develops and implements marketing campaigns aimed at driving store traffic and sales. They participate in advertising strategy, online marketing, loyalty programs, and promotion events to maximize brand presence and customer interaction in competitive retail markets. | ₹6,00,000 – ₹12,00,000 |
E-commerce Manager | He/she oversees the online shopping channels through website operations, internet-based sales plans, customer experience, and customer support. They improve product offerings on the web, execute online marketing campaigns, optimize web traffic data, and manage logistics for timely delivery. | ₹8,00,000 – ₹18,00,000 |
The Online MBA in Retail Management course at Chandigarh Online University is accomplished within 2 years with flexible schedules to accommodate working professionals.
Yes, Chandigarh Online University is a popular institution, and its Online MBA in Retail Management is accredited by government educational authorities, guaranteeing a quality and credible education.
You will develop competence in retail strategy, consumer behavior analysis, merchandising, retail marketing, and omni-channel retail management.
Yes, the program is designed with flexible learning provisions so that students can manage their studies alongside professional and personal responsibilities.
No entrance test is usually needed for admission to the Online MBA program of Chandigarh Online University; students are admitted based on merit and academic qualifications.
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