#19th by NIRF 2025CU Online MBA in Digital Marketing
CU Online MBA in Digital Marketing: What You Need to Know
Chandigarh University Online MBA in Digital Marketing is designed for learners who wish to learn to plan campaigns, interpret data and align digital efforts with business goals. Demand for such talent continues to grow as AI-powered tools, social media and performance advertising reshape brand communication.
This Chandigarh University Online MBA is built for graduates entering the digital workforce, marketing professionals seeking to move into strategy and entrepreneurs looking to build data-driven growth capabilities. With CU Online, the course covers 108 credits across 4 semesters, electives covering Search Engine Optimisation, Performance Marketing, Social Media Marketing and AI-Powered Content Marketing & Personalisation, backed by Harvard Business Publishing modules, live sessions, case studies, 24x7 learner support and on-demand exams.
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Other MBA Specializations Offered by Chandigarh University Online
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₹ 6,875/month onwards
2 Years
Deadline: 27 September 2026
Chandigarh University Online MBA in Digital Marketing Fees 2026
The CU Online MBA in Digital Marketing fee structure is designed to be transparent, affordable and flexible. No-cost EMI Options are also available to make education accessible. Here is a clear breakdown:
₹ 1,65,000/-
Total Program Fee
Inclusive of 1-value-added certificate
₹ 41,250/-
Per Semester Fee
4 Semesters total
₹ 82,500/-
Annual Fee
Early-bird scholarship applied
CurriculumChandigarh University Online MBA in Digital Marketing Syllabus
Let’s have a look at CU Online MBA in Digital Marketing Syllabus is of 108-credit across 4 semesters:
Business, Society and Law- Financial Reporting and Analysis
- Leadership & Organization Behavior
- Managerial Economics
- Marketing Management
Quick Facts
- Live Industry Projects: Work on real digital marketing projects, from campaign planning to performance tracking that build hands-on experience and a job-ready portfolio.
- Career Services: Access end-to-end placement support including resume workshops, mock interviews, LinkedIn masterclasses and connections to 300+ hiring partners.
Top Scholarships & Financial Benefits at CU Online
Jai Jawan Scholarship
A candidate who is an active or a retired member of the defence force with a valid identity card issued by the defence department can apply for this scholarship.
Claim your
scholarship today!
Key Insights You must know before choosing
CU Online MBA in Digital Marketing
Chandigarh University Online MBA in Digital Marketing: Sample Degree
The CU Online MBA in Digital Marketing is a UGC-entitled program, meaning it carries the same recognition as a degree earned through a regular program.
In addition to the degree, learners benefit from HBPE modules designed to enhance business knowledge and management expertise.
These are conducted through assignments, quizzes and project submissions across each semester, which build an applied understanding of core management and specialization subjects.
Internal Assessments
Term End Examinations
These are held online in a proctored mode. The on-demand examination feature allows learners to schedule their term-end exams within the available examination window.
Exam Pattern
How are CU Online MBA in Digital Marketing Exams Conducted?
The Chandigarh University Online MBA in digital marketing follows a balanced assessment model with continuous internal evaluation and term-end examination.
30%
Internal Assessments70%
Term End ExaminationsWho is Eligible to Apply for CU Online MBA in Digital Marketing?
Educational Qualifications
Candidates must hold a bachelor's degree in any discipline from a recognized university. Graduates of CA and ICWA are also eligible to apply.
Grades
A minimum passing mark in graduation is required for admission in Chandigarh University Online MBA in Digital Marketing eligibility criteria.
Work Experience
Prior work experience is not required. The program is open to fresh graduates and working professionals.
Educational Qualifications
Candidates must hold a bachelor's degree from a recognized institution and submit a certificate of equivalence from the Association of Indian Universities (AIU).
Grades
A minimum qualifying score in graduation as per CU norms is required. International applicants follow the same academic eligibility standards as domestic applicants.
Work Experience
Prior work experience is not mandatory for international applicants of the CU Online MBA in Digital Marketing program.
CU Online MBA in Digital Marketing Admission Process 2026
Chandigarh University Online Placements 2026 - Jobs & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Executive
Annual Average Salary
16% YoY
₹3LPA - ₹5.5LPA
SEO Specialist
Annual Average Salary
18% YoY
₹3LPA - ₹7LPA
Performance Marketing Manager
Annual Average Salary
25% YoY
₹6LPA - ₹14LPA
Social Media Manager
Annual Average Salary
15% YoY
₹4LPA - ₹8LPA
Content Marketing Strategist
Annual Average Salary
19% YoY
₹5LPA - ₹10LPA
Marketing Analyst
Annual Average Salary
14% YoY
₹4LPA - ₹9LPA
Brand Manager
Annual Average Salary
13% YoY
₹7LPA - ₹15LPA
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Clear Your Doubts Before Enquiring
in CU Online MBA in Digital Marketing
The total program fee is ₹1,65,000. Payment can be made annually at ₹82,500, semester-wise at ₹41,250 or through a No Cost EMI plan.
The program duration is 2 years, divided into 4 semesters. Each semester covers specific subjects and the specialization electives in Digital Marketing begin from Semester 3 onwards.
The specialization covers Search Engine Optimisation, Performance Marketing, Social Media Marketing, AI-Powered Content Marketing & Personalisation, Affiliate Marketing & Google AdSense and E-commerce, D2C & Quick Commerce Strategy.
No. Coding or programming knowledge is not required. The program focuses on digital marketing strategies, analytics, content creation and marketing tools rather than software development.
Yes. AI for managers is a dedicated subject in Semester 4. It covers AI-driven personalization, automation platforms, predictive analytics and how artificial intelligence is reshaping customer acquisition and campaign management.
Graduates can pursue roles like Digital Marketing Manager, SEO Specialist, Performance Marketing Manager, Social Media Manager, Content Strategist, Marketing Analyst, Brand Manager and e-commerce Marketing Manager.
Entry-level roles offer ₹3-6 LPA. With 2-4 years of experience, professionals can expect ₹6-12 LPA. Senior roles such as Brand Manager or Performance Marketing Manager can range from ₹12-18 LPA depending on employer and location.
Yes. Digital marketing continues to grow as businesses shift advertising budgets online. AI integration, data-driven decision-making and the expansion of eCommerce have made digital marketing professionals increasingly valuable across all industries.
Digital marketing professionals are hired in eCommerce, retail, IT, healthcare, education technology, media, FMCG, real estate, financial services, hospitality and startups, making this one of the most sector-agnostic career paths available.
Yes. CU Online provides end-to-end placement support including resume writing workshops, LinkedIn profile building, mock interview sessions, career coaching, internship access and connections to 300+ hiring partners.
Any graduate from a recognized university in any discipline is eligible. This includes graduates from arts, science, commerce, engineering and professional courses like CA or ICWA. Fresh graduates and working professionals both qualify.
Documents include your bachelor's degree certificate, mark sheets, a valid government-issued photo ID and a passport-size photograph. International students may also need an AIU equivalence certificate.
Visit the website, select the program online, fill the application form, pay the seat booking amount, upload documents and confirm enrollment. LMS access is provided once enrollment is confirmed.
Yes. A 25% Early Bird Scholarship is available. Students are encouraged to apply early to take advantage of this offer. Chandigarh University also offers a 35% Jai Jawan Scholarship for eligible defence-family learners.
No entrance exam is required for the CU Online MBA in Digital Marketing. Admission is based on your qualifying bachelor's degree and document verification.
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