
About the Manipal University Online BBA in Marketing
The Online BBA in Marketing at Manipal Online University is a three-year online program for professionals to enhance their skills and create a strong career in the marketing field. The course includes a blend of practical as well as theoretical methods to equip students with relevant knowledge and understanding of marketing techniques.
The Manipal Online BBA syllabus for marketing includes modern marketing skills in social media marketing, content marketing, SEO, and CRM. Students are taught through a practical approach, utilising case studies from the real world and hands-on projects, all supported by advanced LMS technology.
So, if you are looking to gain skills and expertise in the marketing field, then this Manipal Online BBA in Marketing is one of the best choices you can make.
Manipal Online BBA in Marketing - Updated Fee Structure
Total Tuition Fee
₹ 1,35,000/-
Annual Fee
₹ 45,000/-
Semester-Wise Fee
₹ 22,500/-
Manipal Online University Approvals and Recognitions
Manipal Online BBA in Marketing is a valid program, creating job opportunities for you in the marketing field. This program has earned multiple approvals and accreditations, making it acceptable worldwide.
Manipal Online University Rankings
Other Specializations
Who can Eligible for the Online BBA in Marketing at Manipal University?
Educational Qualifications
Candidates must have completed 10+2 or an equivalent qualification with the certification of recognition from the Association of Indian Universities.
Grades
Candidates must have a minimum of 40% aggregate in their 10+2 (35% for reserved categories).
Work Experience
No prior work experience is required for applying to the Manipal Online BBA course.
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Manipal Online BBA in Marketing Syllabus & Subjects (2026)
Your Manipal Online BBA Degree Sample


Skills You Will Gain from Online BBA in Marketing
With the advanced Manipal Online BBA in marketing syllabus, you will gain various professional skills that help learners acquire essential professional and marketing-specific skills required in modern business environments.

Learn branding, segmentation, positioning, and integrated marketing concepts.

Understand consumer behaviour and market research basics.

Gain knowledge of sales, CRM, and distribution strategies.

Build skills to analyse campaigns and market data.

Learn the fundamentals of digital and social media marketing.

Develop communication and presentation skills for marketing roles.
Examination Pattern for Manipal Online University BBA in Marketing
Manipal Online BBA exams for marketing management help the tutors to evaluate students’ strengths through his/her performance in the examinations. The grades reflect the knowledge of the candidate for employers and recruiters. To make these examinations cheating-free, Manipal Online University secured them with advanced proctoring and webcams.
30%
Continuous Assessment Test (CAT)
It accounts for 30% of the overall exam result weightage. This test includes the different quizzes, assignments, mid-term tests, and case studies, attempted by students.
70%
Final Assessment Test (FAT)
It covers 70% of the total weightage. This end-of-term exam format includes the computer-based proctored examination in an online mode or at an exam centre.
Financial Aid offered by Manipal University
Manipal Online University wants to help students accomplish their educational goals and career dreams. To help the students with a low financial background, the university introduces different scholarships, concessions and discounts, which reduce the Manipal Online BBA fees. Also, the university provides flexible payment options and EMI starting from INR 3,750/month.
| Category | Scholarship Credit | Eligibility / Documents |
|---|---|---|
| Divyaang (for persons with special needs) | 20% | Divyaang certificate |
| Defense Personnel | 20% | Personnel / Service / IC number |
| Manipal University Alumni | 20% | Manipal University UG/PG alumni |
| Government Employees | 10% | Identity card |
| Merit-Based (80% or above) | 10% | Highest Qualification mark sheet |
| Fee concession (Full program fee) | 10% | Upfront payment of the full program fee |
| Fee concession (Annual fee) | 5% | Upfront payment of the annual fee |
Manipal Online BBA in Marketing Placement & Career Opportunities
With the Manipal University Online BBA in Marketing Management and its industry-focused curriculum, learners can explore diverse career opportunities across marketing, sales, and business development domains.
| Job Roles | Annual Average Salary |
|---|---|
| Marketing Coordinator | ₹3,00,000 to ₹8,00,000 |
| Brand Executive | ₹4,00,000 to ₹10,00,000 |
| Sales Executive | ₹2,50,000 to ₹10,00,000 |
| Digital Marketing Executive | ₹4,00,000 to ₹12,00,000 |
| Business Development Executive | ₹4,00,000 to ₹12,00,000 |
Placement Partners of Manipal University Online
You can get the benefit of getting placed along with your Manipal Online BBA in Marketing. With the help of Manipal Online placement opportunities, you will get the opportunity to build a professional journey with the leading companies.
Career Services offered by Manipal Online
Admission Process for Manipal Online BBA - 4 Simple Steps
Manipal Online registrations for the BBA in Marketing Management can be completed directly through CollegeSathi. Alternatively, applicants may apply via the official Manipal Online University portal to complete the enrollment process.
Fill out the Application Form
Fill in your basic, education & work experience-related details and pay the application fee to register.
Fee Payment
In this next step, you must pay the admission fee for the first semester/year or full program to secure your spot for the chosen program at Manipal Online University.
Document Upload
Now, upload the supporting documents & submit your application. These documents may include ID proof, educational certificates and mark sheets, and work experience, if any.
University Approval
After all this, await the notification from the university. The university’s officials will evaluate your documents to confirm your admission.
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