Online BBA in Digital Marketing

  • UGC-entitled
  • NAAC A+ Accredited
QS Recognized
IQAS Accreditation
ACU Certified
UGC-entitled
NAAC Accredited
Online BBA in Digital Marketing
Online BBA in Digital Marketing
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About the Manipal University Online BBA in Digital Marketing

Online BBA in Digital Marketing at Manipal University is a three-year undergraduate program designed to provide digital marketing skills to learners looking to upgrade their skills and career. This program is offered in an online mode, enabling students to manage their studies without quitting their jobs or compromising with other priorities.

The experienced faculty aims to provide industry insights to learners, and the curriculum covers in-demand topics such as IT, e-commerce, SEO, content marketing and others. Students learn the skills and strategies to engage audiences and achieve branding and organizational success.

In addition, the students get alumni and placement benefits from Online Manipal University, allowing them to enhance their career and professional capacity. This UGC-entitled Online BBA from Manipal University is accepted globally, expanding the career opportunities for the students.

Updated Manipal Online BBA Fees for Digital Marketing 2026

Total Tuition Fee

₹1,35,000/-

Semester-Wise Fee

₹22,500/-

Manipal Online University Approvals and Recognitions

Manipal Online BBA in Digital Marketing is approved and accredited by many government authorities, making it a valid program for those who want to establish their career and pursue higher studies.

QS Recognized

QS Recognized

IQAS Accreditation

IQAS Accreditation

ACU Certified

ACU Certified

UGC-entitled

UGC-entitled

NAAC Accredited

NAAC Accredited

AICTE Approved

AICTE Approved

NBA Accredited

NBA Accredited

WES Recognized

WES Recognized

ASSOCHAM

ASSOCHAM

Manipal Online University Rankings

NIRF: Ranked #58 amongst India’s top universities in 2025.
NAAC: Rajasthan’s 1st NAAC A+ accredited university.
QS World Rankings Asia 2026: Top 195, amongst South Asia’s Top Universities (2026).
Times Higher Impact Rankings: Amongst World's Top 400 Universities (2025).
The Week: Ranked #15, amongst private & deemed multidisciplinary universities (2025).
Career360: Amongst India’s Top 10 Universities (Management) 2024.

Who can apply for the Online BBA in Digital Marketing at Manipal University?

Educational Qualifications

Candidates must have passed 10+2 in any stream or a 10+3 diploma from a recognized national or state institute.

Grades

Candidates must have a minimum of 40% aggregate in their 10+2 / senior secondary school.

Other requirements

Candidates who are not Indian citizens or residing outside India and holding NRE or PIO status will be billed an international fee for respective degrees & may need to submit required documents.

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Manipal Online BBA in Digital Marketing: Syllabus & Subjects

Your Manipal Online BBA Degree Sample

Get a UGC-entitled Online BBA degree from Manipal University.
The Online BBA degree is recognized internationally, carrying the same value as a regular on-campus undergraduate degree.
Certificate Frame
Certificate
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Skills You Gain from Online BBA in Digital Marketing Course

The Manipal Online BBA in Digital Marketing is designed with an industry-focused curriculum that enables learners to acquire in-demand marketing and business skills required in today’s digital economy.

Skills You Will Gain

Learn digital marketing channels like search engines, social media, email, and online advertising.

Understand branding, consumer behaviour, and digital campaign planning.

Gain knowledge of content strategy, SEO basics, and performance marketing.

Learn analytics, campaign measurement, and customer engagement tracking.

Build communication and creative skills for digital marketing projects.

Understand how digital marketing aligns with business goals and growth.

Examination Pattern for Manipal Online BBA in Digital Marketing

Manipal Online BBA in Digital Marketing examinations are conducted to evaluate the knowledge and skills acquired by students throughout the program. These examinations are secured using online proctoring technology and webcam monitoring, ensuring academic integrity and fair assessment.

30%

Continuous Assessment Test (CAT)

Continuous Assessment Test (CAT)

It accounts for 30% of the overall exam result weightage. This test includes the different quizzes, assignments, mid-term tests, and case studies, attempted by students.

70%

Final Assessment Test (FAT)

Final Assessment Test (FAT)

It covers 70% of the total weightage. This end-of-term exam format includes the computer-based proctored examination in an online mode or at an exam centre.

Financial Aid offered by Manipal University

Manipal Online University provides many scholarships and concessions to help you save your money and reduce the Manipal Online BBA fees. In addition to this, you will also get flexible payment options and EMI starting from INR 3,750/month.

CategoryScholarship CreditEligibility / Documents
Divyaang (for persons with special needs)20%Divyaang certificate
Defense Personnel20%Personnel / Service / IC number
Manipal University Alumni20%Manipal University UG/PG alumni
Government Employees10%Identity card
Merit-Based (80% or above)10%Highest Qualification mark sheet
Fee concession (Full program fee)10%Upfront payment of the full program fee
Fee concession (Annual fee)5%Upfront payment of the annual fee

Career Opportunities After Online BBA in Digital Marketing

With the Manipal University Online BBA in Digital Marketing degree and industry-relevant skills, learners can explore diverse career opportunities across marketing and digital business domains.

Job RolesAnnual Average Salary
Digital Marketing Executive
₹4,00,000 to ₹12,00,000
SEO / SEM Specialist
₹3,50,000 to ₹9,00,000
Social Media Manager
₹4,00,000 to ₹10,00,000
Content Marketing Executive
₹3,00,000 to ₹8,00,000
E-commerce Marketing Executive
₹3,50,000 to ₹9,00,000

Placement Partners of Manipal University Online

Manipal Online BBA placements will help you get placed in the topmost company with your entry-level skills and expertise. Manipal Online University has strong collaborations with leading companies, providing you with the double benefit of a Manipal Online BBA degree and a suitable job.

Myntra

Myntra

IBM

IBM

Microsoft

Microsoft

HP

HP

Nestle

Nestle

Amazon

Amazon

Infosys

Infosys

HUL

HUL

Hyundai

Hyundai

Wipro

Wipro

Bosch

Bosch

Accenture

Accenture

Dell

Dell

Career Services offered by Manipal Online

Resume Building
Resume Building

Resume Building

The professors and the tutors offer proper guidance to help you make an effective resume to grab the attention of the recruiter.

Alumni Interactions
Alumni Interactions

Alumni Interactions

The students get a chance to interact with alumni placed in the top companies.

Virtual Placement Drives
Virtual Placement Drives

Virtual Placement Drives

MUJ has tie-ups with topmost companies, allowing the students to find a perfect job.

Interview Preparation
Interview Preparation

Interview Preparation

The tutors will provide practice through mock interviews, to prepare you with confidence.

Employability Skill Assessment
Employability Skill Assessment

Employability Skill Assessment

Proper skills assessment is arranged to improve the capability of the students.

Career Services of Manipal Online University

1

Resume Building

The professors offer proper guidance to help you make an effective resume to grab the attention of the recruiter.

2

Alumni Interactions

The online students at Manipal University get the opportunity to interact with alumni placed in the top companies.

3

Virtual Placement Drives

MUJ has tie-ups with top companies, allowing the students to connect with top recruiters and find a perfect job.

4

Interview Preparation

The faculty will help you practice for real interviews through mock interviews to prepare you with confidence.

5

Employability Skill Assessment

A proper skills assessment is arranged to improve the capability of the students.

Frequently Asked Questions

Manipal Online BBA in Digital Marketing is a three-year, approved and accredited, online undergraduate program divided into six semesters.
Yes, the Manipal Online BBA in Digital Marketing is UGC-recognised and accredited by NAAC A+ and AICTE, so it is recognised in both Indian and foreign countries.
Candidates must have completed 10+2 or an equivalent qualification from a recognised board with at least 40% aggregate marks.
Yes, it’s completely online and flexible, hence, it is highly suitable for both students and working professionals willing to gain skills related to digital marketing without quitting their jobs.
Yes, real-world projects in digital marketing, case studies, live campaign management, and performance analysis will subject students to practical exposure

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