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#58 by NIRF 2025Manipal Online BBA in Digital Marketing
Manipal Online BBA in Digital Marketing - Course Overview
The Manipal Online BBA in Digital Marketing is designed to prepare you for a career in one of the fastest growing fields in India. This 3-year program is 100% online, delivered through live and recorded sessions, Mind Maps, summaries, and interactive content, enabling you to learn from anywhere, at your own pace.
The curriculum covers subjects like Introduction to Digital Media, IT in Business, Entrepreneurship and Digital Marketing, E-Marketing, Advertising and Brand Management, and New Media and Social Media Spectrum. With 100% placement assistance, Manipal University Online ensures that you secure your desired roles in the digital economy.
The Online BBA degree from Manipal University Online carries the same academic value as a regular on-campus degree and is recognized for employment, higher studies, and government roles across India.
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NIRF 2025: Ranked #58 among India’s top universities.
QS World University Rankings 2026: Top 195, among South Asia’s top universities.
Times Higher Education Impact Rankings 2025: Among the world’s top 400 universities.
The Week 2025: Ranked #15 among private and deemed multidisciplinary universities.
Other Online BBA Specializations Offered by Manipal University
Data Analytics
₹ 3,750/month onwards
3 Years
Deadline: 29 July 2026
Finance and Accounting
Not Avaliable 3 YearsDeadline: 29 July 2026
Marketing
Not Avaliable 3 YearsDeadline: 29 July 2026
Human Resource Management
₹ 3,750/month onwards 3 YearsDeadline: 29 July 2026
Entrepreneurship and Family Business
Not Avaliable 3 YearsDeadline: 29 July 2026
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Retail and E-commerce
₹ 3,750/month onwards 3 YearsDeadline: 29 July 2026
Manipal Online BBA in Digital Marketing Fees in 2026
The Manipal University Online BBA in Digital Marketing fees are structured to make learning accessible for each learner, irrespective of financial background.
₹ 1,39,500/-
Total Program Fee
Inclusive of Exam Fees
₹ 23,250/-
Per Semester Fee
6 Semesters Total
CurriculumManipal Online BBA in Digital Marketing Syllabus: Semester Wise
Here is an overview of core subjects and electives covered in Manipal University Online BBA in Digital Marketing syllabus:
Business and Management Functions- Financial Accounting
- Microeconomics
- Entrepreneurship and Innovation Management
- Universal Human Values
- Office Automation Tools
Quick Facts
- Coursera Access at Up to 70% Off: Get paid access to Coursera, giving industry-relevant certifications from top global institutions.
- Manipal Advanced LMS: The learning system is designed to make learning easy, with features such as Flash Cards, Mind Maps, 10-min Summary, and Scenario-based Learning.
Top Scholarships & Financial Benefits at Manipal Online
Merit-Based Scholarship
Applicants with strong academic performance in their qualifying examination may be eligible for merit-based fee concessions.
Defence Personnel Scholarship
Candidates who are currently active or are retired defence personnel with a valid identity card issued by the defence authority are eligible to apply.
Divyaang Scholarship
Applicants must submit a valid certificate of disability issued by a recognised authority in accordance with the norms set by the government.
Government Employees Scholarship
Applicants must be current employees of a central or state government body and provide valid proof of employment at the time of application.
Alumni Scholarship
Applicants must have previously completed a degree or program from any institution within the Manipal Group and are now applying for further studies.
Claim your
scholarship today!
Key Insights You must know before choosing
Manipal University Online BBA in Digital Marketing
Manipal Online BBA in Digital Marketing Sample Degree
Get a UGC-entitled Online BBA degree in Digital Marketing from Manipal University.
The Online BBA carries the same academic value as a regular on-campus BBA.
These include assignments, quizzes, and project contributions conducted throughout each semester to build your understanding of business and digital marketing concepts.
Internal Assessment
Term-End Examination
These exams are held at the end of each semester and are conducted fully online. Learners must score at least 40% in both components to pass a subject.
Exam Pattern
How are Manipal Online BBA in Digital Marketing exams conducted?
The exams for the Manipal Online BBA in Digital Marketing are conducted online in a proctored mode, ensuring secure and transparent evaluation across all six semesters.
30%
Internal Assessment70%
Term-End ExaminationManipal Online BBA in Digital Marketing Eligibility Requirements
Educational Qualifications
Candidates must have completed 10+2 from a recognized national or state board, or a 10+3 Diploma from a recognized national or state institute.
Grades
A minimum of 40% marks in 10+2 or equivalent (35% for reserved categories).
Other requirements
Prior work experience is not required. The program is open to fresh 10+2 pass-outs and working professionals.
Educational Qualifications
Candidates must have completed an equivalent of 10+2 from a recognized board and submit a certificate of equivalence from the Association of Indian Universities (AIU).
Grades
A minimum qualifying score as per the Manipal University norms is required to apply to the Online BBA in Digital Marketing.
Work Experience
Prior work experience is not mandatory for international applicants applying to Manipal University Online BBA program.
Manipal Online BBA in Digital Marketing Admissions 2026
Manipal Online BBA in Digital Marketing Placement 2026: Jobs, Salaries & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Executive
Annual Average Salary
26% YoY
₹ 4 LPA - ₹ 7 LPA
SEO Analyst
Annual Average Salary
20% YoY
₹ 3 LPA - ₹ 6 LPA
Social Media Manager
Annual Average Salary
22% YoY
₹ 4 LPA - ₹ 7 LPA
Performance Marketing Analyst
Annual Average Salary
25% YoY
₹ 4 LPA - ₹ 8 LPA
Content Marketing Specialist
Annual Average Salary
18% YoY
₹ 3 LPA - ₹ 6 LPA
E-commerce Marketing Executive
Annual Average Salary
23% YoY
₹ 4 LPA - ₹ 7 LPA
Brand & Advertising Executive
Annual Average Salary
19% YoY
₹ 4 LPA - ₹ 8 LPA
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Clear Your Doubts Before Enrolling
in Manipal Online BBA in Digital Marketing
The Manipal University Online BBA in Digital Marketing is a 3-year program, delivered across 6 semesters with 126 credits. The Digital Marketing specialization in the final year covers subjects like E-Marketing, Advertising and Brand Management, New Media and Social Media Spectrum, and Entrepreneurship and Digital Marketing.
Yes. Manipal University is UGC-entitled and NAAC A+ accredited, making its Online BBA degree recognized for employment, government jobs, and higher studies across India, and holds the same value as a regular on-campus BBA degree.
The curriculum covers Marketing Management, Business Communication, E-Commerce, and Financial Management with digital marketing electives such as Introduction to Digital Media, IT in Business, E-Marketing, and Advertising and Brand Management.
The BBA in Marketing covers core marketing concepts, while the BBA in Digital Marketing focuses on digital channels, social media, e-marketing, and online advertising. It is better suited for careers in SEO, performance marketing, and digital brand management.
Yes. The program requires no prior work experience and is a strong choice for 10+2 graduates looking to enter the digital marketing field. With a practical curriculum, Coursera access, and 100% placement assistance, it delivers solid industry value from the first year.
Yes. Manipal University provides 100% placement assistance, including resume building, interview preparation, skills assessment, and access to virtual placement drives through the Online Manipal AI-powered placement portal.
Top recruiters include EY, Accenture, Wipro, HP, LTIMindtree, NoBroker, CarDekho, Lenskart, Manipal Hospitals, Teleperformance, and Infinity Learn, among many others across e-commerce, EdTech, FMCG, and media industries.
Average salaries for Online BBA Digital Marketing graduates generally range between ₹ 3 LPA and ₹ 8 LPA, depending on the job role, organisation, and individual’s skills and experience.
Graduates can explore roles such as digital marketing executive, SEO analyst, social media specialist, performance marketing associate, content strategist, and brand executive across industries.
Yes. The program focuses on practical digital marketing skills and career support initiatives like resume building, interview preparation, and placement assistance to help learners prepare for job opportunities.
Candidates must have completed 10+2 or a 10+3 diploma from a recognized board with a minimum of 40% marks (35% for reserved categories). No entrance exam is required for admission.
Admissions for the Online BBA in Digital Marketing are conducted in multiple cycles. Candidates can check the latest admission dates on the official Online Manipal website or connect with CollegeSathi for updated admission details.
No entrance exam is required. Candidates meeting the 10+2 eligibility criteria can apply directly through the Online Manipal website and complete the entire admission process online.
Applicants need to submit their 10+2 certificate and marksheet, a government-issued ID proof, a recent passport-size photograph, and any other documents required during the online enrollment process.
Yes. Scholarships of up to 20% are available for eligible categories, including merit-based, defence personnel, Divyaang candidates, government employees, and Manipal Group alumni. EMI options starting at ₹ 3,875 per month are also available.
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