
About the Manipal University Online BBA in Digital Marketing
Online BBA in Digital Marketing at Manipal University is a three-year undergraduate program designed to provide digital marketing skills to learners looking to upgrade their skills and career. This program is offered in an online mode, enabling students to manage their studies without quitting their jobs or compromising with other priorities.
The experienced faculty aims to provide industry insights to learners, and the curriculum covers in-demand topics such as IT, e-commerce, SEO, content marketing and others. Students learn the skills and strategies to engage audiences and achieve branding and organizational success.
In addition, the students get alumni and placement benefits from Online Manipal University, allowing them to enhance their career and professional capacity. This UGC-entitled Online BBA from Manipal University is accepted globally, expanding the career opportunities for the students.
Updated Manipal Online BBA Fees for Digital Marketing 2026
Total Tuition Fee
₹1,35,000/-
Semester-Wise Fee
₹22,500/-
Manipal Online University Approvals and Recognitions
Manipal Online BBA in Digital Marketing is approved and accredited by many government authorities, making it a valid program for those who want to establish their career and pursue higher studies.
Manipal Online University Rankings
Other Specializations
Who can apply for the Online BBA in Digital Marketing at Manipal University?
Educational Qualifications
Candidates must have passed 10+2 in any stream or a 10+3 diploma from a recognized national or state institute.
Grades
Candidates must have a minimum of 40% aggregate in their 10+2 / senior secondary school.
Other requirements
Candidates who are not Indian citizens or residing outside India and holding NRE or PIO status will be billed an international fee for respective degrees & may need to submit required documents.
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Manipal Online BBA in Digital Marketing: Syllabus & Subjects
Your Manipal Online BBA Degree Sample


Skills You Gain from Online BBA in Digital Marketing Course
The Manipal Online BBA in Digital Marketing is designed with an industry-focused curriculum that enables learners to acquire in-demand marketing and business skills required in today’s digital economy.

Learn digital marketing channels like search engines, social media, email, and online advertising.

Understand branding, consumer behaviour, and digital campaign planning.

Gain knowledge of content strategy, SEO basics, and performance marketing.

Learn analytics, campaign measurement, and customer engagement tracking.

Build communication and creative skills for digital marketing projects.

Understand how digital marketing aligns with business goals and growth.
Examination Pattern for Manipal Online BBA in Digital Marketing
Manipal Online BBA in Digital Marketing examinations are conducted to evaluate the knowledge and skills acquired by students throughout the program. These examinations are secured using online proctoring technology and webcam monitoring, ensuring academic integrity and fair assessment.
30%
Continuous Assessment Test (CAT)
It accounts for 30% of the overall exam result weightage. This test includes the different quizzes, assignments, mid-term tests, and case studies, attempted by students.
70%
Final Assessment Test (FAT)
It covers 70% of the total weightage. This end-of-term exam format includes the computer-based proctored examination in an online mode or at an exam centre.
Financial Aid offered by Manipal University
Manipal Online University provides many scholarships and concessions to help you save your money and reduce the Manipal Online BBA fees. In addition to this, you will also get flexible payment options and EMI starting from INR 3,750/month.
| Category | Scholarship Credit | Eligibility / Documents |
|---|---|---|
| Divyaang (for persons with special needs) | 20% | Divyaang certificate |
| Defense Personnel | 20% | Personnel / Service / IC number |
| Manipal University Alumni | 20% | Manipal University UG/PG alumni |
| Government Employees | 10% | Identity card |
| Merit-Based (80% or above) | 10% | Highest Qualification mark sheet |
| Fee concession (Full program fee) | 10% | Upfront payment of the full program fee |
| Fee concession (Annual fee) | 5% | Upfront payment of the annual fee |
Career Opportunities After Online BBA in Digital Marketing
With the Manipal University Online BBA in Digital Marketing degree and industry-relevant skills, learners can explore diverse career opportunities across marketing and digital business domains.
| Job Roles | Annual Average Salary |
|---|---|
| Digital Marketing Executive | ₹4,00,000 to ₹12,00,000 |
| SEO / SEM Specialist | ₹3,50,000 to ₹9,00,000 |
| Social Media Manager | ₹4,00,000 to ₹10,00,000 |
| Content Marketing Executive | ₹3,00,000 to ₹8,00,000 |
| E-commerce Marketing Executive | ₹3,50,000 to ₹9,00,000 |
Placement Partners of Manipal University Online
Manipal Online BBA placements will help you get placed in the topmost company with your entry-level skills and expertise. Manipal Online University has strong collaborations with leading companies, providing you with the double benefit of a Manipal Online BBA degree and a suitable job.
Career Services offered by Manipal Online
Career Services of Manipal Online University
Resume Building
The professors offer proper guidance to help you make an effective resume to grab the attention of the recruiter.
Alumni Interactions
The online students at Manipal University get the opportunity to interact with alumni placed in the top companies.
Virtual Placement Drives
MUJ has tie-ups with top companies, allowing the students to connect with top recruiters and find a perfect job.
Interview Preparation
The faculty will help you practice for real interviews through mock interviews to prepare you with confidence.
Employability Skill Assessment
A proper skills assessment is arranged to improve the capability of the students.
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