Chandigarh University BBA in Marketing

About Marketing

Chandigarh Online BBA in Marketing is an innovative undergraduate program designed for students who are seeking to equip students with both strategic and online marketing competencies that are essential in the modern and dynamic business environment. From learning consumers' behavior to familiarizing themselves with brand management, social campaigns, and performance tracking, the program prepares students to function and manage in competitive markets.
 
Chandigarh Online BBA syllabus integrates theoretical concepts with real-world applications, including areas like market research, online advertising, product management, influencer marketing, and search engine optimization (SEO). With the use of an advanced LMS that includes virtual lessons, live industry projects, and individual academic counseling, students get exposure and develop an in-depth understanding of evolving marketing dynamics.
 
Chandigarh Online University's strong academic heritage and global study environment make this course ideal for future marketers seeking a flexible, industry-specific education leading to diverse career opportunities in corporate, startup, and digital economies.
 

Updated Course Fees for 2025

Course	Semester Wise		One Time
	Per Semester	Total Fees
Marketing	₹ 21,000.00/-	₹ 126,000.00/-	N/A

Approvals

Chandigarh Online BBA in Marketing is approved and acknowledged by different government authorities, making it valid for higher education and jobs. The accreditations and approvals are listed as follows:

AICTE

NAAC

QS

UGC

Wes

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Ranking

• QS World University Rankings: Ranked among the top leading universities in Asia
• NIRF: Ranked #20 among the best universities by National Institute Ranking Framework

Admission Process

Chandigarh Online BBA in Marketing admissions can be done easily with the expert guidance of collegesathi, which will help you get admissions without any hustle. On the other hand, you can follow the following process:

1. Program Selection: The first step to explore the website and find a suitable program for yourself.
2. Application Completion: After selecting the online program, the candidate can fill out the application form with their personal, educational and working details.
3. Document Submission: The candidate must also submit documents like ID proof, educational certificates & mark sheets, and working certificates.
4. Fee Payment: The next step is to pay the application fee and proceed with the application process.
5. Submission & Registration: After submitting the fee, the candidates can proceed to submit the form and register themselves with the university.

Eligibility Criteria

• Educational Qualifications: The interested candidates must have completed his/her 10+2 by recognized Board / University / Council.
• Grades: There is no minimum range of marks for Chandigarh Online BBA in HRM, passing the exam is enough for successful admission.
• Work Experience: Prior work experience is not compulsory, freshers can also apply

Examination Pattern

The Chandigarh Online BBA in Marketing exams are used to assess the performance of the learner through a grading system. This examination system is divided into two parts, i.e., Internal Assessments and Term End Examinations.
 
The Internal Assessments cover 30% of the marks, which include assignments, projects and quizzes to examine the active participation of the learner.
 
The Term End Examinations cover 70% marks, which includes the term-end papers, which are proctored to avoid any unethical activities.

Placement Partners

Chandigarh Online BBA in Marketing placements are there to provide students with the most suitable jobs to start their career journeys. Chandigarh Online University has strong partnerships with leading companies, helping students to take a chance to create career opportunities.

Amazon

Cognizant

Dell

Hp

Skill

Chandigarh Online BBA in Marketing syllabus prepares you to get specialized knowledge and skills. The top skills are briefly mentioned as follows:
 

Skills	Description
Consumer Psychology & Behavioral Insights	You will understand and predict consumer behavior by the theories and data-backed analyses of psychology. This involves applying neuromarketing techniques, emotional triggers, and behavioral economics to design campaigns that engage humans on a deeper level.
Data-Driven Marketing Strategy	You will learn different marketing analytics, campaign measurements, and customer segmentation using tools like Google Analytics, CRM software, and predictive modeling.
Omnichannel Branding & Digital Integration	Students learn to design and build exclusive brand experiences in digital, mobile, social, and offline channels, with continuous user journeys.
Growth Hacking & Performance Marketing	This expert skill is a focus on rapid experimentation between marketing channels, product, and sales funnels to drive explosive business growth, useful particularly in startups and tech firms.
Content Ecosystem Creation	You will learn to create and sustain a content strategy that involves SEO, social media, email marketing, and storytelling to build communities of brand and drive conversions.

Career Opportunity

With the skills gained through Chandigarh Online BBA in Marketing, the students open multiple career opportunities for them in the marketing sector. The top career opportunities are mentioned as follows:
 

Job Positions	Responsibilities	Average Salary per annum
Digital Marketing Strategist	A Digital Marketing Strategist creates and implements digital campaigns across channels like Google, Facebook, and Instagram. They utilize SEO and SEM tools to optimize online presence and increase organic traffic.	₹6,00,000 to ₹12,00,000
Brand Activation Coordinator	The Brand Activation Coordinator coordinates online and offline events to create brand recognition. The coordinator collaborates with creative departments to design marketing experiences that attract customers and track the success of the event with feedback.	₹3,00,000 to ₹6,00,000
Content Marketing Analyst	A Content Marketing Analyst plans content to match marketing goals and research the audience to create group-specific content. They track content performance with analytics tools and adjust strategies for the maximum reach.	₹4,00,000 to ₹8,00,000
Market Research Coordinator	The Market Research Coordinator conducts research to understand market trends, competitors, and consumers' behavior. They analyze the data and provide clear insights that inform marketing and product decisions.	₹3,50,000 to ₹7,00,000
E-commerce Marketing Associate	An E-commerce Marketing Associate oversees product listing, pricing, and promotions on the internet. They work with logistics and customer service to enhance the user’s experience to track the sales.	₹3,50,000 to ₹6,50,000

Frequently Asked Questions?

What is the duration of Chandigarh Online BBA in Marketing program?

The program is 3 years long, spread over six semesters, with flexible online courses suitable for both students and working professionals.
 

Is the Online BBA in Marketing degree of Chandigarh Online University recognized?

Yes, Chandigarh Online University is a recognized university, and its Online BBA in Marketing is recognized by employers as well as educational institutions in India and overseas.
 

What are the subjects in the syllabus of Online BBA in Marketing?

Most important subjects are Principles of Marketing, Digital Marketing, Consumer Behavior, Market Research, Brand Management, Advertising, and Sales Management.
 

What are the career prospects after pursuing an Online BBA in Marketing?

Graduates can be employed as marketing executives, digital marketing specialists, brand managers, sales managers, market analysts, or advertising coordinators.
 

Does Chandigarh Online University assist students who are pursuing the Online BBA in Marketing program?

Yes, students have access to online resources for learning, live sessions, support from instructors, and career counseling throughout the course of their program.