Online BBA in Digital Marketing

About Digital Marketing

Chandigarh Online BBA in Digital Marketing is an innovative undergraduate program, which is designed for the candidates who are looking to build their skills and career in the digital marketing field. The program is flexible and provides freedom of managing the schedule of the students, so that they can manage the studies with their other commitments.
 
Chandigarh Online BBA in Digital Marketing syllabus includes all the important topics, which are essential to prepare a student to manage digital work. This includes marketing analytics, search engine optimization (SEO), social media strategy, content development, and e-commerce management. The program is delivered in online, which is supported with advanced LMS, making your learning journey interactive by including live and recorded lectures, online quizzes, assignments, live projects, and case studies.
 
So, if you are looking for an appropriate course to enhance your knowledge without quitting your job or compromise with other commitments, then Chandigarh Online BBA in Digital Marketing is the ideal option for you. This online program will open the gate for multiple career opportunities.
 

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Digital Marketing	₹ 21,000.00/-	₹ 126,000.00/-	N/A

Approvals

Chandigarh Online BBA in Digital Marketing is valid and approved through various government and educational authorities. This online degree will help you explore multiple career opportunities and higher education options as well in various parts of the world.
 

ACCA

Harvard Business Publishing

NAAC

NIRF

QS

UGC

Wes

Ranking

• QS World University Rankings: Ranked among the top leading universities in Asia.
• NIRF: Ranked #20 among the best universities by National Institute Ranking Framework

Other Specialisations

Artificial Intelligence

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Banking And Finance

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Entrepreneurship

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Event Management

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Fintech

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Foreign Exchange Management

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Healthcare Management

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Human Resource Management

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International Business

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Logistics And Supply Chain Management

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Marketing

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Travel And Tourism Management

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Family Business

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Retail And E-commerce

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Eligibility Criteria

• Educational Qualifications: The candidate must have a bachelor’s degree in any discipline from a recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
• Grades: There is no range of minimum grades for Chandigarh Online BBA admissions.
• Work Experience: Prior work experience is not compulsory.

Chandigarh University Sample Certificate

Skill

Chandigarh Online BBA in Digital Marketing syllabus covers all the advanced topics of the modern industry. This helps you in learning and gaining all the professional skills and expertise in the digital marketing domain. The following are your skills, which you will learn in Chandigarh Online BBA in Digital Marketing classes:
 

Skills	Description
Strategic Digital Marketing Planning	You will learn to formulate and execute detailed digital marketing plans. This involves market analysis, segmentation, targeting, and positioning (STP) along with the management of digital channels like SEO, SEM, content marketing, and social media. The skill is based on foundation subjects such as Marketing Management, Digital Marketing Basics, and Strategic Management.
Data-Driven Marketing & Analytics	You will learn how to apply tools like Google Analytics, social media analytics, and marketing dashboards to interpret data, track campaign success, and make data-informed decisions. This will help you to make improvements and make decisions for better growth and development.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)	You will learn the skill of using search engine optimization websites, conducting keyword research, creating backlinks, and handling pay-per-click campaigns through Google Ads. This will help in making the brand visible and successful through digital channels.
Social media and Content Marketing	You will learn to produce engaging, platform-based content and control brand presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Students also understand how to plan campaigns, leverage influencer marketing, and use engagement metrics. These include courses like Social Media Marketing, Content Strategy, and Digital Branding.
E-Commerce & Mobile Marketing Competency	The students comprehend the architecture of digital commerce ecosystems and get educated in designing customer journeys, mobile ad campaign management, and user experience optimization on digital shopfronts. Key subjects are E-Commerce Management, Mobile Marketing, and Consumer Behaviour in the Digital Age.

Examination Pattern

Chandigarh Online BBA in Digital Marketing exams are conducted to measure the performance and learning of the students throughout the coursework. These examinations are proctored and protected with advanced technology to avoid cheating.
 
The Internal Assessments cover 30% of the marks, which include assignments, projects, and quizzes to examine the active participation of the learner.
 
The Term End Examinations cover 70% marks, which includes the term-end papers, which are proctored to avoid any unethical activities.
 

Financial Aid

Chandigarh Online University is offering scholarships and zero-cost EMI options to help people manage their finances well. Chandigarh Online BBA in Digital Marketing fees are much more affordable for the people with a low financial background. This financial help is provided with the agenda of imparting education to the maximum number of students worldwide.

Note: EMI options are available for all programs*, talk to university officials now for more details.

Career Opportunity

Chandigarh Online BBA in Digital Marketing helps the students to learn and grasp the ability to manage complex situations at the workplace. With these skills, you will become eligible to apply for different job positions. The following are the job positions which are available to you after pursuing Chandigarh University Online BBA in Digital Marketing:
 

>Job Positions	Responsibilities	Average Salary per annum
Digital Marketing Executive	A Digital Marketing Executive strategizes and executes marketing campaigns on Google Ads, Facebook, and Instagram. They manage SEO and SEM strategies to increase website traffic and are responsible for content creation like blogs and videos. Employing tools for analytics, they monitor campaign performance and collaborate with designers and writers to enhance the user experience.	₹3,00,000 - ₹5,00,000
SEO/SEM Analyst	An SEO/SEM Analyst performs keyword research to maximize website content and enhance search rankings. They operate PPC campaigns via Google Ads and track site performance using instruments such as SEMrush and Google Search Console. Their job entails producing reports that inform marketing choices.	₹3,50,000 - ₹6,00,000
Social Media Manager	The Social Media Manager plans and posts content on sites such as Facebook, Instagram, LinkedIn, and X (Twitter). They track social media statistics to gauge success and execute brand awareness campaigns. The manager also engages with followers and collaborates with influencers for increased engagement.	₹4,00,000 - ₹7,00,000
Content Marketing Executive	A Content Marketing Executive creates content plans and crafts varied materials like blogs, web pages, and newsletters. They make content SEO compliant and collaborate with design groups to generate corresponding visuals. They monitor the effectiveness of content initiatives to improve.	₹3,00,000 - ₹5,00,000
E-commerce Marketing Associate	The E-commerce Marketing Associate maintains product listings on platforms such as Amazon or Shopify and executes sales campaigns. They execute email marketing campaigns for customer behavior such as cart abandonment and optimize user data to enhance sales. This position collaborates with other teams to ensure effective product operations.	₹3,00,000 - ₹5,50,000

Placement Partners

Chandigarh Online BBA in Digital Marketing placements, the students can explore multiple career opportunities in the Digital Marketing field in big companies. Chandigarh Online University has strong collaborations with different leading companies, which gives a chance to the deserving candidate to start their career right after graduation.
 

Amazon

Cognizant

Dell

Everest

Flipkart

Godrej

Google

HCL

Hitachi

New-gen

Radisson

Sapient

The Grand

VMware

WatchGuard

Zomato

Career Services

• LinkedIn Masterclass: Attend webinars to master LinkedIn and open different career opportunities.
• Internship Support: Get placed at internships with the Chandigarh Online placement support.
• Resume Writing: Learn to write effective resumes and CVs to attract recruiter’s immediate attention.
• Mock Interviews: Ace interviews by practicing mock interviews and getting your dream job.

Admission Process

Chandigarh Online BBA in Digital Marketing registrations can be easily done with the expert support of collegesathi. Other than that, you can also follow the following process of Chandigarh Online BBA admission process:

1. Program Selection: The first step to explore the website and find a suitable program for yourself.
2. Application Completion: After selecting the online program, the candidate can fill out the application form with their personal, educational, and working details.
3. Document Submission: The candidate must also submit documents like ID proof, educational certificates & mark sheets, and working certificates.
4. Fee Payment: The next step is to pay the application fee and proceed with the application process.
5. Submission & Registration: After submitting the fee, the candidates can proceed to submit the form and register themselves with the university.

Frequently Asked Questions?

What is Chandigarh University Online BBA in Digital Marketing?

The Online BBA in Digital Marketing from Chandigarh Online University is a 3-year undergraduate degree that includes core business education and advanced digital marketing expertise. It teaches students about SEO, social media marketing, content marketing, PPC ads, email marketing, and analytics and helps them succeed in high-in-demand digital economy careers.
 

What are the eligibility criteria for Online BBA in Digital Marketing?

Applicants should have completed 10+2 or an equivalent exam from a recognized board with at least the required percentage as mentioned by Chandigarh Online University.
 

What are the career opportunities have after completing this online BBA program?

Graduates can apply for Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketer, and E-commerce Marketing Associate. The course imparts students with hands-on skills to work in startups, agencies, and corporate digital teams.
 

Is the Online BBA in Digital Marketing UGC-approved?

Yes, Chandigarh Online University's Online BBA in Digital Marketing is UGC-entitled and approved, making the degree both academically and professionally valid in India and across the globe.
 

Can I pursue internships or full-time jobs along with this Chandigarh Online BBA in Digital Marketing?

Yes, Chandigarh Online BBA in Digital Marketing degree is flexible in nature, and students can avail internships, freelance work, or part-time and full-time employment while pursuing their studies. This promotes hands-on learning and business exposure.
 

Is there placement or career guidance assistance?

Yes, Chandigarh Online University offers career advice, resume-building services, and placement assistance through partnerships with industries and virtual job fairs.