Diploma in Marketing Management is a diploma program which helps the learners to gain fundamentals of marketing and business management. This short program of 1 year helps the students in gaining skills and modern techniques of marketing in a short time and start applying the knowledge directly at their workplace. This program is delivered through an online mode which includes live and recorded lectures, case studies, online quizzes, discussion, live projects and many more which makes the program engaging and more effective to learn practical skills.
NMIMS Online Diploma in Marketing Management covers in-demand and modern subjects like marketing strategy, consumer behavior, and market research. All these subjects and skills will prepare you to become a proficient worker in modern workplaces. So, if you are a person who wants to upgrade your marketing skills or switch your career in the marketing department in a minimum period, then this NMIMS Online Diploma in Marketing Management is an ideal program for you.
Course | Per Semester | Total Fees | One Time Fees |
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Marketing Management |
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Skills | Description |
Market Analysis and Consumer Behavior |
You will be taught how to carry out market research, understand consumer preferences, and analyze buying behavior. The skill is useful in defining target markets, predicting demand, and making marketing decisions based on data. |
Strategic Marketing Planning |
This diploma course focuses on designing marketing strategies, defining achievable targets, and planning promotional campaigns. You will become proficient in matching marketing goals with business targets to achieve long-term growth. |
Basics of Digital Marketing |
With the increasing relevance of the online space, students learn social media marketing, SEO, email marketing, and content marketing. These skills enable companies to establish a solid digital presence and reach out to contemporary customers. |
Sales and Relationship Management | The course will help you in learning effective selling, negotiation, and customer relationship management (CRM). These skills are crucial for generating revenue and fostering long-term client allegiance. |
Brand Management and Communication Skills |
You will acquire the skills to develop, position, and manage brands. Linked with branding, you will learn advanced communication and presentation skills, which are crucial for marketing careers that include selling products, pitching concepts, or managing client interactions. |
Job Positions | Responsibilities | Average Salary per annum |
Marketing Executive |
Marketing Executives assist in organizing and carrying out campaigns, performing market surveys, and coordinating promotions. They also aid senior managers in coordinating campaigns with business objectives. | ₹3,00,000–₹5,00,000 |
Sales and Business Development Executive |
These specialists identify potential customers, present products or services, and seal deals. They aim at achieving sales targets as well as establishing long-term customer relationships. | ₹3,50,000–₹6,50,000 |
Digital Marketing Assistant |
Digital Marketing Assistants handle social media sites, operate online campaigns, and monitor website analytics. They also assist with SEO and content planning to enhance the company's online presence. | ₹2,80,000–₹4,50,000 |
Brand Coordinator |
Brand Coordinators maintain brand consistency across campaigns. They aid in product launches, promotional activities, and competitor research to reinforce the brand reputation. | ₹4,50,000–₹7,00,000 |
Market Research Assistant |
Market Research Assistants collect consumer data, conduct surveys, and create reports. Business organizations use their findings to know what is happening in the market and make effective decisions. | ₹3,00,000–₹5,00,000 |
A Diploma in Marketing Management is a short course that is meant to equip students with the fundamentals of marketing, such as digital marketing, customer behavior, brand promotion, and market research. It is suitable for freshers or students who have recently graduated or completed their school.
This course is ideally suited for school leavers, prospective marketers, and those who wish to try out a career in sales, advertising, branding, or digital marketing without making a long-term degree commitment first.
You will develop important skills including market research, communication, digital marketing fundamentals, brand promotion, and customer relationship management. These skills provide a strong foundation for further education or junior marketing careers.
Graduates may commence as Marketing Assistants, Sales Executives, Social Media Interns, Customer Support Associates, or Brand Promotion Assistants. The diploma also prepares one for advanced diplomas or bachelor's degrees in management.
Yes, the diploma forms a good foundation in business and marketing principles, allowing it to be easy for students to continue with advanced courses like BBA, B. Com, or even specialized diplomas in digital marketing or business management.
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