NMIMS CDOE Executive MBA (WX) in Marketing Management

About Marketing Management

If you're a working professional who desires a career in Marketing Management, you'll benefit from the NMIMS Executive MBA (WX) in Marketing Management. You'll learn advanced marketing techniques while working, allowing you to continue your employment, as the course is 100% online.
To maximise your learning experience, the NMIMS executive MBA allows several real-life projects and case studies. You will be taught by experienced teachers and provided with online class structures and learning materials.
The WX MBA online program is ideal for professionals seeking to enhance their skills or looking to advance in their marketing careers. This marketing management executive MBA program will upgrade your skills and help your career development.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing Management	N/A	₹ 400,000.00/-	N/A

Approvals

As a widely recognised program, the NMIMS Executive MBA (WX) in Marketing Management delivers quality learning online. It enables working professionals to improve and apply skills in marketing without leaving their jobs. Leading educational organisations recognise this program, confirming NMIMS' quality online education, such as:

NAAC

NIRF

UGC

NMIMS University Rankings

NMIMS Online degrees have received many recognitions and many awards, which make the university and the programs valid and approved worldwide. The following are the rankings and awards received by the university:

• NIRF Ranking: NMIMS has ranked #24 in the Management category in 2025 by NIRF, making it one of India's best B-schools.
• NAAC Accreditation - NMIMS's higher education institution has an A++ grade in 2025, which indicates excellence in academics.
• Top Distance Education Provider - DNA Indus Learning Survey ranked it #5 in India as an outstanding distance education provider.
• UGC Category 1 Autonomy - Respected autonomy recognition from UGC for preserving high academic quality.
• Education Innovation Awards 2022 - Entrepreneur India named NMIMS “Best University with an Online Degree”.
• World Education Congress 2021 - A series of excellence awards recognized by NMIMS for excellence in online education.

Other Specialisations

Applied Finance

Book Your seat now

Read More

Operations In Supply Chain Management

Book Your seat now

Read More

Leadership And Strategy Management

Book Your seat now

Read More

Digital Marketing

Book Your seat now

Read More

Eligibility Criteria

The following are the application requirements to apply for the Executive MBA (WX) in Marketing Management at NMIMS:
Educational Qualification:
You must have a Bachelor's degree with a 10+2+3 pattern in any discipline from a recognised university. An equivalent degree recognised by AIU is also acceptable.
Grades:
You must have at least 55% marks in graduation. For SC/ST/OBC/PwD candidates, a minimum of 50% marks is acceptable.
Work Experience:
After graduation, you should have at least 3 years of work experience in your applicable field.

NMIMS Online Sample Certificate

Skill

An MBA for working professionals allows you to advance your skills and take on leadership roles. The NMIMS executive MBA offers you to boost your competencies without leaving your job. A marketing management executive MBA develops skills such as:
 

Skills	Description
Strategic Thinking	After an Executive MBA in marketing management, you learn to plan long-term marketing strategies to grow businesses.
Digital Marketing Skills	An executive MBA in marketing management enables you to understand online tools, social media, SEO, and data analytics.
Consumer Behaviour Insight	With an Executive MBA in marketing management, you can learn how to study and predict customer needs and buying habits.
Brand Management	An Executive MBA program in marketing management helps you gain skills for building, managing, and growing strong brands.
Leadership & Communication	The Executive MBA program can improve your ability to lead teams and communicate marketing ideas.

Examination Pattern

The NMIMS Executive MBA (WX) in Marketing Management exam format is straightforward and easy for students to adopt. The 2-hour NMIMS CDOE exams include MCQs, subjective questions, and case studies. A minimum of 40% is required to pass. Exams are AI-proctored, plagiarism-checked, and conducted via the NMIMS LMS portal.
Your assessment will be assessed in two ways:

1. Internal Assessment (30%)

To support your learning and participation in the course, you will complete assignments that combine online quizzes, case studies, project work, and discussion activities.

2. End-Term Examinations (70%)

End-term examinations occur twice each year – once in May/June and once in November/December. End-term examinations assess you on what you have learned in each subject.

Financial Aid

NMIMS CDOE provides financial assistance to help learners fund their Executive MBA (WX) in Marketing Management. The organisation offers a 20% fee discount for members of the armed forces, defence personnel, or their immediate family members.
In addition, NMIMS offers an EMI (Easy Monthly Instalment) plan, which allows learners to pay a smaller amount each month for a program fee to assist with funding. This plan will enable learners to continue their education while paying their fees at an affordable level.
You can email the NMIMS Support team to learn more or check if you are eligible for financial support.

Note: EMI options are available for all programs*, talk to university officials now for more details.

Career Opportunity

The executive MBA program in marketing management helps you to advance your career path and take leadership roles such as:
 

Job Role	Description	Annual Average Salary
Marketing Manager	As a marketing manager, you will be required to plan and run marketing campaigns to promote products or services.	INR 7,00,000-12,00,000
Brand Manager	The job role of a brand manager is to build and manage a brand's image and identity in the market.	INR 8,00,000-14,00,000
Digital Marketing Head	At the position of digital marketing head, you will be responsible for leading online marketing strategies using social media, SEO, and web tools.	INR 10,00,000-18,00,000
Product Manager	As a product manager, you will oversee a specific product's development, marketing, and performance.	INR 10,00,000-16,00,000
Market Research Analyst	Market research analysts are responsible for studying market trends and customer behaviour to guide business decisions.	INR 4,00,000-7,00,000

Placement Partners

Accenture

Amazon

Bajaj FINSERV

Dell

IBM

Infosys

MicroSoft

Reliance

Tata Power

Wipro

Career Services

• Job Portal Access:

You are provided with 6 months of access to premium job portals such as IIMJobs, Updazz, Hirist, and others.

• Career Coaching:

One-to-one sessions with Certified Career Coaches to discuss and plan your career pathways.

• Profile Building:

Assistance in resume writing, improving your LinkedIn profile, and building a strong personal brand.

• Mock Interviews:

Practice interviews to increase your confidence and prepare you for job interviews.

• Career Assessments:

You can take aptitude and psychometric tests to match your strengths with job roles.
 

Admission Process

Obtaining admission to the NMIMS Executive MBA (WX) in Marketing Management program is very easy! Simply follow the steps below:

• Register Online

Go to the official NMIMS website and fill out the registration form with details about yourself.

• Upload Documents

You will need to upload scanned images of your ID proof, educational qualification certificates, work experience documents, and a passport-size photograph.

• Prepare for Personal Interview

You will be required to attend a personal interview as part of the admission process for the executive MBA program.

• Pay Program Fees

You may pay the fees online using a debit or credit card, or send a Demand Draft and registered details to "SVKM's NMIMS" to the Mumbai campus. You are advised to keep your payment receipt for reference.

• Confirm Registration

After being verified, you will be given a unique student number. This will provide you with full access to the learning portal, study materials, and student support services.

Frequently Asked Questions?

Is the Executive MBA (WX) in Marketing Management from NMIMS valid?

Yes, the UGC-DEB recognises the course, which is also accredited by AICTE and NAAC. The UGC and NAAC ensure that the course is academic and quality assured.
 

Can I pursue this course while holding a full-time job?

Yes. The Executive MBA (WX) in Marketing Management is a program designed for working professionals. Online classes allow you to balance all aspects of life, such as work, study, and play.
 

What is the duration taken to complete this course?

The Executive MBA (WX) in Marketing Management generally takes 20 to 24 months. This period is ideal for you to delve deeper into your learning while managing your existing obligations.
 

Does NMIMS provide placement support after the completion of the course?

Yes, NMIMS offers great placement support, access to the best job portals, one-on-one career coaching sessions, and mock interviews to help you search for a job.
 

What key courses will I learn in this MBA?

You will examine courses and topics related to digital marketing, branding management, consumer behaviour, market research, and strategic planning. The analytic, research, and marketing skills will prepare you for professional leadership or marketing roles.