NMIMS CDOE Executive MBA (WX) in Digital Marketing

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About Digital Marketing

The NMIMS CDOE Executive MBA (WX) in Digital Marketing is an online program designed to meet the needs of working professionals seeking to advance their careers in the digital space. This MBA executive program enables you to develop skills in digital marketing, SEO, social media, content marketing, digital strategy and analytics.
The executive MBA in digital marketing program offers the opportunity to learn at your own pace without disruption to your job. NMIMS Online Program has received approval from several reputed educational bodies and is recognised worldwide.
The executive MBA (WX) program combines industry-focused content, expert faculty, and practical knowledge.  The Executive MBA in Digital Marketing at NMIMS will give you the knowledge to lead in your professional journey.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

The Executive MBA (WX) in Digital Marketing at NMIMS is a popular program that provides high-quality online education. It allows you to work while you learn. The NMIMS executive MBA program is approved & recognised by national educational bodies, including:

Courses

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Applied Finance

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Operations In Supply Chain Management

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Leadership And Strategy Management

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Marketing Management

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Sample Certificate

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Ranking

The Executive MBA in Digital Marketing from NMIMS CDOE has considerable recognition, reflecting its reputation in online education. Some of these include:

  • NIRF ranked 21st for institutions under the management category.
  • NAAC awarded an A+ grade for excellent teaching methods.
  • DNA Indus Learning Survey ranked 5th in distance learning.
  • UGC recognised as a Category 1 University for top-quality academics
  • Entrepreneur India Education Innovation Awards 2022 - "Best University Online Degree".
  • World Education Congress 2021 - "Excellence in Online Education".

Admission Process

Enrolling in the NMIMS Executive MBA in Digital Marketing is very easy and can be completed by following these simple steps:
  • Register Online
Register online on the official website of the NMIMS. Fill out your details carefully in the registration form.
  • Upload Documents
You must upload scanned copies of your ID, degree certificates, work experience, and a passport-sized photograph.
  • Prepare for Personal Interview
As a personal interview is part of the admission process, be prepared for the same.
  • Pay Program Fees
You can pay with a debit or credit card online. Alternatively, prepare a Demand Draft favouring “SVKM’s NMIMS” and send it to NMIMS, Mumbai. Once you have paid, ensure you safely keep proof of the transaction.
  • Registration Confirmation
Once your registration documents are verified, you will receive your student number. This number will enable you to access the learning portal, study material, and other services.
 

Eligibility Criteria

Applying for the NMIMS Executive MBA in Digital Marketing is straightforward, but you must meet specific eligibility requirements. The following criteria ensure your smooth admission to the executive MBA program at NMIMS:
Educational Qualification:
You must have a Bachelor's degree with a 10+2+3 pattern in any discipline from a recognised university. An equivalent degree recognised by AIU is also acceptable.
Grades:
You must have at least 55% marks in graduation. For SC/ST/OBC/PwD candidates, a minimum of 50% marks is acceptable.
Work Experience:
After graduation, you should have at least 3 years of work experience in your applicable field.

Examination Pattern

The assessment method for exams at NMIMS CDOE is simple and straightforward. The 2-hour NMIMS CDOE exams include MCQs, subjective questions, and case studies. A minimum of 40% is required to pass. Exams are AI-proctored, plagiarism-checked, and conducted via the NMIMS LMS portal.
Your assessment will be assessed in two ways:
Internal Assessment (30%)
To support your learning and participation in the course, you will complete assignments that combine online quizzes, case studies, project work, and discussion activities.
End-Term Examinations (70%)
End-term examinations occur twice each year – once in May/June and once in November/December. End-term examinations assess you on what you have learned in each subject.

Placement Partners

The Executive MBA in Digital Marketing program provides strong placement assistance for your career. NMIMS CDOE's strong network of companies includes leaders like:

Skill

Pursuing an MBA executive program from NMIMS allows you to build or improve your professional skills, without leaving or pausing your job. The digital marketing executive MBA helps you build skills such as:
 
Skills Description
SEO and SEM With an executive MBA coursework in digital marketing, you will learn how to improve website ranking and search engine ads.
Social Media Marketing The digital marketing MBA program teaches you how to create and manage content on platforms like Instagram, Facebook, and LinkedIn.
Email Marketing An executive program in MBA digital marketing enables you to learn how to create effective email campaigns to reach and retain customers.
Google Analytics By pursuing this program, you can gain skills to track website traffic and understand user behaviour.
Digital Strategy Planning The coursework of the digital marketing MBA at NMIMS lets you learn how to build complete marketing strategies for online success.

Career Opportunity

Not only does an executive MBA help you improve your professional skills, but it also opens doors for several exciting career opportunities. An MBA executive program in digital marketing can allow you to build your career as:
 
Job Role Description Average Annual Salary
Marketing Manager As a marketing manager, you will plan and manage all marketing activities to promote a brand or product. INR 7,00,000-12,00,000
Social Media Manager The social media manager is responsible for handling brand presence on platforms like Instagram, Facebook, and LinkedIn. INR 4,00,000-8,00,000
Digital Marketing Analyst At the position of digital marketing analyst, you will track and analyse online campaigns to improve performance and reach. INR 4,50,000-8,00,000
Content Marketing Manager As a content marketing manager, you will be required to create and manage valuable content like blogs, videos, and emails. INR 6,00,000-10,00,000
SEO Specialist In this job role, you will be responsible for improving website visibility on search engines like Google through keyword and content strategies. INR 4,00,000-7,00,000

Frequently Asked Questions?

You will complete the program in almost two years. The online format will allow you to balance your job and your studies.
 

Yes, NMIMS requires a minimum of three years of full-time work experience after graduation. This is beneficial for applying and understanding the learning better.
 

Yes, NMIMS has strong placement support. You will have access to Job Portals, career coaching, profile building, and mock interviews to help you find the right job.

Yes, you will have the option of an EMI (Easy monthly instalment). This will allow you to pay small instalments instead of one large sum.
 

The course will include both live and recorded classes. You will be able to attend live classes or watch the recordings later.