About Digital Marketing
The NMIMS CDOE Executive MBA (WX) in Digital Marketing is an online program designed to meet the needs of working professionals seeking to advance their careers in the digital space. This MBA executive program enables you to develop skills in digital marketing, SEO, social media, content marketing, digital strategy and analytics.
The executive MBA in digital marketing program offers the opportunity to learn at your own pace without disruption to your job. NMIMS Online Program has received approval from several reputed educational bodies and is recognised worldwide.
The executive MBA (WX) program combines industry-focused content, expert faculty, and practical knowledge. The Executive MBA in Digital Marketing at NMIMS will give you the knowledge to lead in your professional journey.
Updated Course Fees for 2025
| Course |
Per Semester |
Total Fees |
One Time Fees |
| Digital Marketing |
N/A |
₹ 400,000.00/- |
N/A |
Approvals
The Executive MBA (WX) in Digital Marketing at NMIMS is a popular program that provides high-quality online education. It allows you to work while you learn. The NMIMS executive MBA program is approved & recognised by national educational bodies, including:
NMIMS University Rankings
NMIMS Online degrees have received many recognitions and many awards, which make the university and the programs valid and approved worldwide. The following are the rankings and awards received by the university:
- NIRF Ranking: NMIMS has ranked #24 in the Management category in 2025 by NIRF, making it one of India's best B-schools.
- NAAC Accreditation - NMIMS's higher education institution has an A++ grade in 2025, which indicates excellence in academics.
- Top Distance Education Provider - DNA Indus Learning Survey ranked it #5 in India as an outstanding distance education provider.
- UGC Category 1 Autonomy - Respected autonomy recognition from UGC for preserving high academic quality.
- Education Innovation Awards 2022 - Entrepreneur India named NMIMS “Best University with an Online Degree”.
- World Education Congress 2021 - A series of excellence awards recognized by NMIMS for excellence in online education.
Eligibility Criteria
Applying for the NMIMS Executive MBA in Digital Marketing is straightforward, but you must meet specific eligibility requirements. The following criteria ensure your smooth admission to the executive MBA program at NMIMS:
Educational Qualification:
You must have a Bachelor's degree with a 10+2+3 pattern in any discipline from a recognised university. An equivalent degree recognised by AIU is also acceptable.
Grades:
You must have at least 55% marks in graduation. For SC/ST/OBC/PwD candidates, a minimum of 50% marks is acceptable.
Work Experience:
After graduation, you should have at least 3 years of work experience in your applicable field.
Skill
Pursuing an
MBA executive program from NMIMS allows you to build or improve your professional skills, without leaving or pausing your job. The
digital marketing executive MBA helps you build skills such as:
| Skills |
Description |
| SEO and SEM |
With an executive MBA coursework in digital marketing, you will learn how to improve website ranking and search engine ads. |
| Social Media Marketing |
The digital marketing MBA program teaches you how to create and manage content on platforms like Instagram, Facebook, and LinkedIn. |
| Email Marketing |
An executive program in MBA digital marketing enables you to learn how to create effective email campaigns to reach and retain customers. |
| Google Analytics |
By pursuing this program, you can gain skills to track website traffic and understand user behaviour. |
| Digital Strategy Planning |
The coursework of the digital marketing MBA at NMIMS lets you learn how to build complete marketing strategies for online success. |
Examination Pattern
The assessment method for exams at NMIMS CDOE is simple and straightforward. The 2-hour NMIMS CDOE exams include MCQs, subjective questions, and case studies. A minimum of 40% is required to pass. Exams are AI-proctored, plagiarism-checked, and conducted via the NMIMS LMS portal.
Your assessment will be assessed in two ways:
Internal Assessment (30%)
To support your learning and participation in the course, you will complete assignments that combine online quizzes, case studies, project work, and discussion activities.
End-Term Examinations (70%)
End-term examinations occur twice each year – once in May/June and once in November/December. End-term examinations assess you on what you have learned in each subject.
Financial Aid
NMIMS CDOE offers financial assistance to students joining the Executive MBA in Digital Marketing. If you are in the armed forces, a defence employee, or a close family member, you can get a 20% discount on the program fee.
They have an EMI option (Easy Monthly Instalments). This involves paying your course fee in smaller amounts, so it can be more manageable for your budget while you are studying.
If you need more information or want to see if you are eligible for financial help, you can email the NMIMS support team at any time.
Note: EMI options are available for all programs*, talk to university officials now for more details.
Career Opportunity
Not only does an
executive MBA help you improve your professional skills, but it also opens doors for several exciting career opportunities. An
MBA executive program in digital marketing can allow you to build your career as:
| Job Role |
Description |
Average Annual Salary |
| Marketing Manager |
As a marketing manager, you will plan and manage all marketing activities to promote a brand or product. |
INR 7,00,000-12,00,000 |
| Social Media Manager |
The social media manager is responsible for handling brand presence on platforms like Instagram, Facebook, and LinkedIn. |
INR 4,00,000-8,00,000 |
| Digital Marketing Analyst |
At the position of digital marketing analyst, you will track and analyse online campaigns to improve performance and reach. |
INR 4,50,000-8,00,000 |
| Content Marketing Manager |
As a content marketing manager, you will be required to create and manage valuable content like blogs, videos, and emails. |
INR 6,00,000-10,00,000 |
| SEO Specialist |
In this job role, you will be responsible for improving website visibility on search engines like Google through keyword and content strategies. |
INR 4,00,000-7,00,000 |
Career Services
You can access leading job portals like IIMJobs, Updazz, and Hirist for 6 months to explore job openings.
You can book 1-on-1 sessions with Career Coach experts to prepare for your career path.
Experts will help you build your resume, LinkedIn profile, and personal brand to be job-ready.
You can participate in mock interviews to build confidence and do a better job in real interviews.
Short assessments to identify your strengths and identify jobs that align with your profile.
Admission Process
Enrolling in the
NMIMS Executive MBA in Digital Marketing is very easy and can be completed by following these simple steps:
Register online on the official website of the NMIMS. Fill out your details carefully in the registration form.
You must upload scanned copies of your ID, degree certificates, work experience, and a passport-sized photograph.
- Prepare for Personal Interview
As a personal interview is part of the admission process, be prepared for the same.
You can pay with a debit or credit card online. Alternatively, prepare a Demand Draft favouring “SVKM’s NMIMS” and send it to NMIMS, Mumbai. Once you have paid, ensure you safely keep proof of the transaction.
- Registration Confirmation
Once your registration documents are verified, you will receive your student number. This number will enable you to access the learning portal, study material, and other services.
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