Online BBA in Marketing

Skills

Description

Market Research & Consumer Behaviour

 Learn to understand and analyze the market and the target audience, which will help you develop different marketing strategies and ensure consumer satisfaction. Proper market research also helps you strengthen your customer base and create a new target audience for the growth and development of the business.

Digital Marketing & Social Media Management

This includes proper use of different social media platforms and digital technologies for the marketing of the business in online mode. It helps in increasing the traffic and loyalty towards the brand. This includes SEO, content marketing and different types of online advertising.

Brand Management & Positioning

The act of building and sustaining a strong brand; ensuring consistent messaging and the right positioning of products in competitive markets to scale brand equity.

Marketing Analytics & Data Interpretation

Measuring marketing performance, ROI tracking, and data-driven business decision-making report using Google Analytics, CRM software, and AI-driven insights for tracking purposes.

Sales & Negotiation Skills

Acquiring persuasive communication, relationship management, and strategic selling techniques to convert for revenue generation and sustaining long-term customer loyalty.

Advertising & Campaign Management

Developing creative marketing campaigns across media, including print, digital, and TV to meet company goals and audience interests.

Customer Relationship Management (CRM) & Retention Strategies

Enhance customer satisfaction, brand loyalty, and retention rate through implementing CRM tools and personalized marketing techniques for engagement initiatives.

Job Positions

Responsibilities

Average Salary per annum

Marketing Coordinator

This position is responsible for market research analyzing consumer trends. Besides, the Marketing Coordinator coordinates activities with sales, design, and content teams for promotional activities. The Marketing Coordinator's responsibility includes measuring and reporting the effectiveness of marketing campaigns.

 ?3,50,000 to ?6,00,000

Social Media Executive

It involves preparing and scheduling engaging content such as posts, stories, and videos. The Social Media Executive also evaluates the performance of social media with the help of analytical tools and addresses followers while answering customer queries.

?3,00,000 to ?5,50,000

Digital Marketing Associate

Digital marketing associate is one who develops and optimizes digital marketing campaigns, such as SEO, SEM, and PPC strategies. Other responsibilities are email marketing, advertising on social media, and content marketing.

 ?4,00,000 to ?7,00,000

Brand Executive

A Brand Executive is one who assists in brand positioning and communication strategy. This includes coordinating product launches, promotional events, and campaigns while undertaking competitor analysis and market trend evaluation to improve brand visibility. It also includes ensuring consistency in brand messaging across several channels.

?4,00,000 to ?7,50,000

Market Research Analyst

Market research analyst-gathers and interprets data pertaining to market conditions, trends, and competitors. This entails survey conduction, focus group participation, and consumer interviews for generating reports that are insightful for strategic decision-making purposes.

?4,50,000 to ?8,00,000

Advertising Executive

The advertising executive develops advertising campaigns and oversees their implementation through print, digital, and television. He/she liaises with the creative teams for the production of effective ad content, and also liaises with media agencies to secure placement of the ads. Monitoring the performance of the campaign and suggesting remedial measures are the other major responsibilities of the advertising executive.

?3,80,000 to ?7,00,000

Sales and Business Development Executive

This means negotiating business deals and business contracts and working with the marketing team to ensure that sales strategies fit into branding efforts.

?3,50,000 to ?6,50,000