#41 by NIRF 2025DY Patil Online MBA in Digital Marketing
What Sets DPU Online MBA in Digital Marketing Apart?
The DY Patil Online MBA in Digital Marketing equips learners with a strong foundation in management while building expertise in digital marketing strategy, SEO, SEM, social media marketing, content marketing and marketing analytics.
The DPU online MBA in Digital Marketing syllabus covers emerging trends in information technology, integrated marketing communication, web designing and content management, product and brand management, international marketing and search engine optimization. The DY Patil Online MBA program follows a 102-credit, 4-semester curriculum and is delivered entirely online through a flexible learning model.
Through live online classes, recorded lectures, projects and faculty mentoring, the DY Patil Online MBA in performance marketing, marketing automation, omnichannel marketing and data-driven decision-making.
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Other Online MBA Specializations Offered by DY Patil University
Logistics, Materials & Supply Chain Management
₹ 7,892/month onwards
2 years
Deadline: 12 October 2026
DY Patil Online MBA in Digital Marketing Fees
The DPU Online MBA in Digital Marketing fees are structured on a semester-wise basis, allowing learners to pay in installments. Below is a detailed breakdown of the total fees.
₹ 1,89,400/-
Total Program Fee
Inclusive of All Taxes
₹ 50,000/-
Per Semester Fee
4 Semesters Total
CurriculumDY Patil Online MBA in Digital Marketing Syllabus 2026
The DPU Online MBA in Digital Marketing syllabus follows a 102-credit program that builds a strong foundation in management before progressing to specialized digital marketing subjects.
Principles & Practices of Management- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
Quick Facts
- Cost-Effectiveness: Study affordably by reducing commuting and campus-related expenses, with scholarships available for eligible meritorious students.
- Interactive Learning: Engaging, industry-designed study materials and interactive sessions keep learners actively involved throughout the program.
Top Scholarships & Financial
Benefits at DY Patil Online MBA in Digital Marketing
PG Early Payment Scholarship
Online learners who pay the full fee in one or two transactions within 15 days of registration.
UG Early Payment Scholarship
BBA students who pay the full fee in two transactions within 15 days of registration.
Claim your
scholarship today!
Key Insights You must know before choosing
DY Patil Online MBA in Digital Marketing
DY Patil Online MBA in Digital Marketing: Sample Degree
The DPU Online MBA in Digital Marketing holds the same academic recognition as the university's on-campus MBA.
The degree is academically recognized and is accepted for employment and higher education.
Learners are evaluated continuously through online assignments, tests and group discussions conducted via the LMS, encouraging consistent participation throughout the semester.
Formative Assessment
Summative Assessment
The final assessment is conducted online at the end of each semester. AI-enabled remote proctoring ensures a secure and transparent examination process.
Exam Pattern
How are DY Patil Online MBA in Digital Marketing Exams Conducted?
Assessment for the DY Patil Online MBA in Digital Marketing combines continuous evaluation with a proctored term-end examination, delivered entirely through the LMS.
30%
Formative Assessment70%
Summative AssessmentDY Patil Online MBA in Digital Marketing Eligibility Criteria
Educational Qualification
Applicants must hold a bachelor's degree from a recognized university in any discipline.
Grades
Candidates must complete a bachelor's degree with a minimum of 50% aggregate marks, while reserved category applicants require at least 45%.
Work Experience
No prior work experience is required for admission to the program. Both fresh students and working individuals can apply.
Educational Qualification
International applicants must hold a bachelor's degree or an equivalent qualification from a recognized institution and submit an AIU equivalence certificate.
Grades
International students must have secured at least 50% aggregate in the qualifying examination.
Work Experience
Prior work experience is not required for international applicants of the DPU online MBA in Digital Marketing.
How to Apply for DY Patil Online MBA in Digital Marketing?
DY Patil Online MBA in Digital Marketing Placement 2026
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Manager
Annual Average Salary
15% YoY
₹9LPA - ₹18LPA
Performance Marketing Manager
Annual Average Salary
18% YoY
₹8LPA - ₹16LPA
SEO Manager
Annual Average Salary
13% YoY
₹6LPA - ₹12LPA
SEM / PPC Specialist
Annual Average Salary
14% YoY
₹5.5LPA - ₹10LPA
Social Media Marketing Manager
Annual Average Salary
12% YoY
₹6LPA - ₹13LPA
Content Marketing Manager
Annual Average Salary
13% YoY
₹6LPA - ₹14LPA
Growth Marketing Manager
Annual Average Salary
19% YoY
₹9LPA - ₹20LPA
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Clear Your Doubts Before Enquiring
in DY Patil Online MBA in Digital Marketing
The specialization includes subjects such as Search Engine Optimization, Social Media Marketing, Web Designing and Content Management, Emerging Trends in Information Technology, Integrated Marketing Communication, Product and Brand Management and International Marketing.
Yes. The program builds a strong foundation in digital marketing, analytics, consumer behaviour and campaign management, making it relevant for a performance marketing career. Practical experience and industry certifications further enhance career prospects.
Yes. Learners develop an understanding of how different digital channels can be aligned with campaign objectives, target audiences, budgets and business goals.
An MBA in Marketing covers broader marketing functions, while the Digital Marketing specialization places greater emphasis on online channels, digital campaigns, search marketing, social media, and web-based customer engagement.
Yes. It focuses on management and marketing rather than advanced technical development, making it accessible to learners from varied academic backgrounds.
The program is completed over 2 years across 4 semesters. Learners also receive flexibility to complete it within the maximum duration permitted by the university.
Graduates can explore opportunities with digital agencies, e-commerce companies, IT firms, consulting organizations, startups, FMCG brands, media companies and multinational corporations.
DPU Online supports learners through a placement network comprising 300+ hiring partners across various industries.
The program enhances job readiness by offering career guidance, interview preparation, professional development activities and opportunities to interact with industry experts.
Employers value analytical thinking, communication, campaign planning, SEO knowledge, content strategy and data interpretation skills.
Yes. Businesses across industries continue to increase their digital presence, creating demand for skilled digital marketing professionals.
Learners receive placement support that includes career counselling, resume assistance and access to placement drives.
Graduates from any discipline who hold a bachelor's degree from a recognized university are eligible to apply. The program is open to both fresh graduates and working professionals.
No. The university does not specify a management entrance examination for admission to the online MBA program.
The total program fee is ₹1,89,400 for Indian learners, payable across 4 semesters. For international learners, the total fee is $3,600.
Yes. MBA students can avail of a ₹10,000 scholarship by paying the full program fee within 15 days in one or two transactions.
Yes. The flexible online learning format allows working professionals to pursue the program without leaving their jobs.
Yes. From application submission to document verification and fee payment, the complete admission process is online.
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