MBA in Marketing: Syllabus, Eligibility, Fees, Jobs and Salary

MBA in Marketing is one of the most popular MBA specialization choices among students. If you want to learn about market strategies, advertising, branding, and consumer behaviour, this 2-year program is ideal for you. This program can help you build a strong foundation for a career in marketing. IIM Kozhikode, IIT Roorkee, TAPMI Manipal, IMT Ghaziabad, and other top MBA colleges in India offer this specialization.

Admission to the program is based on the national-level, state-level, or institute-level entrance exam. The admission process usually starts in January after the CAT results. After completing this program, you can earn around ₹9 LPA to ₹ 27 LPA. IIM Kozhikode recorded the highest and average CTC of MBA Marketing as ₹41.5 LPA and ₹25.16 LPA, respectively. This article provides MBA in Marketing fees, syllabus, scope, eligibility criteria, and salary after graduation.

Quick Facts About MBA in Marketing

Here are some quick facts about the MBA Marketing course:

• Duration: 2 years spanning 4 semesters, while some colleges follow 6 terms.
• Eligibility: Undergraduate degree from a recognised university with 50% aggregate.
• Entrance Exams: CAT, XAT, MAT, CMAT, SNAP, MAH CET, NMAT and institute-specific tests where applicable.
• Selection: The final merit list is prepared based on entrance score, Written Ability Test/Group Discussion/Personal Interview, which varies by institute.
• Total Cost: Government institutes cost approximately ₹1 Lakh to ₹24 Lakh, whereas top B-schools cost ₹8 Lakh to ₹23.5 Lakh. Hostel fees and other charges may be additional.
• Admission Season: Entrance exam registrations begin in August, and the admission process usually starts from January to June.

Types of MBA in Marketing Courses

MBA in marketing is offered in different modes to suit the needs of fresh graduates, working professionals, and those looking for flexible learning options. Depending on the institute, candidates can choose from full-time, part-time, distance, and online MBA in Marketing programs. The duration, eligibility criteria, fees, and admission process may vary for each mode.

Program Type	Duration	Eligibility	Top Colleges
Full-time MBA in Marketing	2 years	20% marks in bachelor’s degree and valid score in entrance exam	IIMs, IIT Roorkee, IIT Madras, IMT Ghaziabad
Part-time MBA in Marketing	2 to 3 years	Graduation, 2 to 3 years of work experience, performance in	JBIMS Mumbai, Welingkar Mumbai, SIMSREE Mumbai
Distance MBA in Marketing	2 years	Graduation with passing marks or at least 50% marks	IGNOU, Symbiosis Centre for Distance Learning, Annamalai University DDE
Online MBA in Marketing	Min 2 years and max 4 years	Graduation with passing marks or at least 50% marks	Manipal Online, Amity Online, NMIMS Online

MBA in Marketing Eligibility

The general eligibility criteria for admission to MBA in Marketing courses are provided below:

• A bachelor’s degree in any discipline from a recognized university or institute.
• A minimum of 50% marks or its equivalent CGPA for general category students.
• 5% relaxation in minimum passing marks is provided to reserved category applicants.
• Several institutes allow final year students to apply for the program.
• IIMs and some colleges provide points to candidates with prior work experience of 2 to 3 years.

Also Read: https://www.collegesathi.com/blogs/mba-eligibility-criteria-india

Types of Admission Methods in India

Admission to an MBA in marketing program is offered through different methods depending on the college and university. Most top B-schools accept national-level entrance exam scores, while state universities and some private institutions also conduct their own entrance tests or offer admission through counselling and merit. Candidates should check the specific eligibility, entrance exam, cutoff, and selection criteria of the institute before applying.

Admission Method	Important Exams	Applicable institutes
National-Level Entrance Exams	CAT, XAT, CMAT, MAT, NMAT	IIMs, B-schools, private universities and other participating institutes; individual colleges set their own cutoffs and selection criteria
State-Level Entrance Exams	MAH MBA/MMS CET, TANCET, Karnataka PGCET, AP ICET, TS ICET	State universities, government/ aided colleges and participating private institutes within the respective state
University-Level Entrance Exams	SNAP and other university-specific management tests	Used by the conducting university and its affiliated colleges
Counselling-Based Admission	MAH MBA/MMS CAP and other state counselling systems	Separate registration required after the qualifying exam; submit preferences and are allocated seats through merit/ rank-based allotment
Institute-Level Entrance/Test	VITBEE and similar institute-specific tests	Some institutes conduct their own exams; for example, VIT conducts VITBEE and also accepts CAT/ XAT/ MAT scores
Merit/Profile-Based Admission	Graduation marks, academic profile and interview are permitted	Available only at selected institutions/ programs.

Also Read: https://www.collegesathi.com/blogs/mba-admission-process-complete-guide

MBA in Marketing Syllabus

MBA in Marketing curriculum focuses on experiential learning through real-world projects and enhances learner understanding of sustainability and ethical marketing practices. The common MBA in Marketing subjects are tabulated below:

Semester	Subjects
Semester 1	Management Concepts Business Environment Quantitative Techniques in Management Managerial Economics Marketing Management Managerial Communication Financial Management
Semester 2	Cost and Management Accounting Marketing Management Consumer Behaviour Production and Operations Management Advertising Management Human Resource Management Accounting and Managerial Decisions
Semester 3	Strategic Management Entrepreneurship Development International Business Industrial Marketing Retail Management E-Commerce Service Marketing and CRM
Semester 4	Management Information System Product and Brand Management Sales and Distribution Management Integrated Marketing Communication Logistics and Supply Chain Management Total Quality Management Management Control Systems

How Much Does an MBA in Marketing Cost in India?

The MBA in Marketing fees vary significantly depending on the institute, program type, and facilities offered. Government and public institutions generally have lower tuition fees, while fees at leading IIMs, private B-schools, and other premium institutes cam can be considerably higher. Also check for hidden charges such as examination, library, registration, 

And other academic charges.

College	Fees
IIM Kozhikode	₹23,50,000
IIT Roorkee	₹9,74,200
IIM Ranchi	₹20,08,000
IIT Madras	₹12,27,608
XISS Ranchi	₹12,80,000
TAPMI Manipal	₹19,50,000
IMT Ghaziabad	₹23,00,000
IFHE Hyderabad	₹17,01,000
KIIT University Bhubaneswar	₹18,00,620
JBIMS Mumbai	₹8,16,000

Also Read: https://www.collegesathi.com/blogs/mba-fees-in-india-iim-government-private-online

What Jobs and Salaries are offered after an MBA in Marketing?

An MBA in Marketing opens up roles across brand management, digital marketing, sales, market research, and product management. The exact job roles and salaries depend on the specialization depth, the institute’s brand value, and prior work experience. However, most graduates start in mid-management roles with an opportunity to grow into leadership positions within a few years.

Job Roles & Responsibilities

• Brand Manager: Manage brand positioning, marketing campaigns, and overall brand strategy.
• Digital Marketing Manager: Handle SEO, social media, paid ads, and online campaign performance.
• Product Manager: Oversee product lifecycle, market research, and go-to-market strategy.
• Market Research Analyst: Analyze consumer behaviour and market trends to guide business decisions.
• Sales Manager: Lead sales teams, set targets, and manage client relationships.
• Customer Relationship Manager: Build and maintain long-term client and customer relationships.

MBA in Marketing Salary

Job Role	Average Salary Range
Brand Manager	₹8 LPA to ₹18 LPA
Digital Marketing Manager	₹6 LPA to ₹15 LPA
Product Manager	₹10 LPA to ₹25 LPA
Market Research Analyst	₹5 LPA to ₹12 LPA
Sales Manager	₹6 LPA to ₹14 LPA
Advertising Manager	₹7 LPA to ₹16 LPA
Customer Relationship Manager	₹5 LPA to ₹11 LPA

Top Recruiter

Sector	Top Recruiters
FMCG	HUL, ITC, Nestle, Procter & Gamble, Marico
E-commerce	Amazon, Flipkart, Myntra, Nykaa
Consulting	Deloitte, EY, KPMG, PwC
BFSI	HDFC Bank, ICICI Bank, Axis Bank
Technology	Google, Microsoft, Samsung
Retail	Reliance Retail, Tata Consumer Products