#69 Ranked by CEOWorld MagazineSSBM Global DBA in Marketing
SSBM Global DBA in Marketing: Lead Brands, Shape Markets, and Make Strategies
The SSBM Global DBA in Marketing is a 36-month doctoral program that is delivered through an online mode. The SSBM Global DBA syllabus with specialization in marketing allows you to conduct original research into consumer science, brand strategy, digital ecosystems, and market dynamics and bring those outcomes directly into the businesses.
SSBM online also gives you to 1:1 personlized guidance, along with a 5 day immersion opportunity at the global campus in Geneva, Switzerland. If you want to establish a career in the marketing field and combine your marketing skills with doctoral research, then this Global DBA in Marketing from SSBM Online is ideal for you.
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AACSB Accredited
ACBSP Approved
BAC
EduQua
OTHM
#69 - CEOWorld Magazine's “Best Business Schools” list (2024)
Among the “10 Great European Universities for Online Study” - PostGrad.com
BAC Accredited for business education in the UK.
Recognized as the best university for an Online PG program by “Study in Switzerland” portal.
Other In-demand Specializations Under the SSBM Global DBA
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2 Years
Updated SSBM Global DBA in Marketing Fees 2026
Explore the detailed SSBM Global DBA in Marketing fees for 2026, which ensures quality and affordable education.
₹ 7,50,000/-
Total Program Fee
Without Immersion
CurriculumResearch-Driven SSBM Global DBA in Marketing Syllabus for Senior Marketers
The research-driven SSBM Global DBA in Marketing syllabus, structured for ambitious marketers.
Concept Paper
Quick Facts
- PwC Academy Certification: Earn a reputed optional certification in Board Governance and Project Management from PwC India.
- 5-Day Immersion: Attend classes with on-campus students and network with peers from 75+ countries
Scholarships & Financial Flexibility at SSBM Online
Merit-Based Scholarship
Open to applicants with a strong academic record, as assessed by the admissions team.
Financial Need Scholarship
Open to applicants who can demonstrate genuine financial need, as assessed by the admissions team.
Professional Experience Scholarship
Open to applicants who bring significant professional or industry experience to their application.
Employer-Sponsored Discount
Open to applicants whose employer is paying for their program, particularly where multiple employees from the same company enroll.
Claim your
scholarship today!
Key Insights You must know before choosing
SSBM Global DBA in Marketing
SSBM Global DBA in Marketing Sample Degree
The degree you receive upon completing the SSBM Global DBA in Marketing is equivalent to the degree awarded to on-campus students at SSBM Geneva. 
This SSBM Global DBA in Marketing degree will provide you with skills to explore a career in the marketing field.
It is conducted throughout the course through individual or group assignments within the module. The weightage of doctoral research and writing is 40%, 30% for quantitative research, and 20% for qualitative research.
Assignment (Module-Level)
Project (Course-Level)
A project is conducted at the end of each course and carries the highest weightage in the overall evaluation. Learners are assessed on applying course concepts to solve real-world business and research challenges.
Exam Pattern
How are SSBM Global DBA in Marketing exams conducted?
The SSBM Global DBA in Marketing exams are conducted in online mode using proctored technology, ensuring fair evaluation. The candidate requires a minimum score of 60% to pass the SSBM Global DBA in Marketing examinations.
20%-40%
Assignment (Module-Level)60%-80%
Project (Course-Level)SSBM Global DBA in Marketing Eligibility Criteria
Educational Qualifications
The candidate must have completed a master’s degree or completed a bachelor’s with relevant work experience.
Grades
The candidate must have secured passing marks in a master’s (with 2 years of experience) or bachelor’s (with 5+ years of experience).
Work Experience
The candidate with a bachelor’s degree must have 5+ years of experience. However, candidates with a relevant master’s degree can apply with 2 years of work experience.
Educational Qualifications
The candidates must have completed a master’s or a bachelor’s (with relevant work experience).
Grades
The candidates must have secured passing marks in their bachelor’s (with 5+ years of work experience) or master’s degree (with 2 years of experience).
Work Experience
Work experience of 2 years is required if you have a master’s degree. 5+ years of work experience is mandatory if you have a bachelor’s degree.
SSBM Global DBA in Marketing Admissions 2026
SSBM Global DBA in Marketing Placements 2026 - Career and Growth Opportunities
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Chief Marketing Officer (CMO)
Annual Average Salary
10% YoY
₹30 LPA - ₹65 LPA
Marketing Director
Annual Average Salary
11% YoY
₹20 LPA - ₹38 LPA
Global Brand Strategy Director
Annual Average Salary
11% YoY
₹18 LPA - ₹35 LPA
Consumer Insights & Research Head
Annual Average Salary
10% YoY
₹14 LPA - ₹26 LPA
Digital Marketing & Growth Director
Annual Average Salary
12% YoY
₹16 LPA - ₹30 LPA
Marketing Analytics & Strategy Lead
Annual Average Salary
11% YoY
₹14 LPA - ₹26 LPA
Independent Marketing Consultant
Annual Average Salary
10% YoY
₹12 LPA - ₹24 LPA
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Frequently Asked Questions
Clear Your Doubts Before Enquiring
in SSBM Global DBA in Marketing
The SSBM Global DBA in Marketing is a 36-month program which is delivered entirely online. It is structured to allow working marketing professionals to complete a full doctoral qualification without pausing their careers.
Yes. The SSBM Global DBA in Marketing is fully recognized in India and internationally. SSBM Geneva holds accreditations from EduQua, BAC, ACBSP, CHEA, and OTHM, and is an AACSB member institution. Graduates additionally receive NSDC certification, acknowledged by India's Ministry of Skill Development.
The total program fee is ₹7,50,000 for the without-immersion option and ₹10,50,000 for the option with the 1-week Geneva campus immersion. Both options are inclusive of all program phases and accessible through no-cost EMI financing option.
Yes. The dissertation is the defining deliverable of the program. You will research an original topic of significance to the marketing field, develop it through concept papers and literature reviews, and produce a full doctoral thesis with one-on-one faculty supervision. Your dissertation can be published as a book or used to establish yourself as a thought leader in your domain.
SSBM Global DBA in Marketing is delivered through an online mode. This includes live sessions, recorded lectures, real-world case studies, and online quizzes. This program provides flexibility to learners and working professionals that allows them to pursue the program without compromising their obligations.
Yes, SSBM Online provides career services, like career coaching, career fairs, networking, 1:1 mentorship, and Just-In-Time interview sessions that prepare the students to get ready for real interviews.
The job roles that you can pursue after the SSBM Global DBA in Marketing include Chief Marketing Officer (CMO), Marketing Director, Global Brand Strategy Director, Consumer Insights & Research Head, Digital Marketing & Growth Director, Marketing Analytics & Strategy Lead, Independent Marketing Consultant, and other job roles in the marketing field.
Yes, 1:1 personalized career coaching is offered to SSBM Global DBA in Marketing students that allows them to make informed decisions for their career.
Yes, you will learn with global peers and faculty that helps you gain in-depth marketing knowledge that is required to make strategies and take required decisions.
SSBM Online connects peers with a network of 300+ hiring partners across industries. This provides access to senior-level job opportunities and professional connections that help in faster career growth.
A relevant master's degree from a recognized university with 2 years of experience is required for the SSBM Global DBA in Marketing. If you hold only a bachelor's degree, a minimum of 5 years of relevant professional experience is required to meet the SSBM Global DBA in Marketing eligibility criteria.
No. Admissions are based entirely on your academic background and professional profile. There is no requirement for an entrance examination at any stage of the process.
Yes, no-cost EMI options are offered to the SSBM Global DBA in Marketing students. This helps them manage their finances properly and pay in easy installments.
Yes, SSBM Online offers scholarships to the Global DBA in Marketing students that help them to reduce their overall SSBM Global DBA in Marketing fees.
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