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#24 by NIRF 2025NMIMS Online BBA in Marketing
NMIMS Online BBA in Marketing - Program Overview
The NMIMS Online BBA in Marketing helps learners build a strong foundation in business while developing specialized knowledge in marketing, branding, consumer behaviour, and sales management. Designed for learners who want to understand how businesses create, promote, and position products in competitive markets, the program combines management fundamentals with practical marketing concepts.
This 3-year online undergraduate program covers areas such as Digital Marketing, Market Research, Brand Management, Retail Marketing, and Integrated Marketing Communications. Delivered through NMIMS Online LMS, the program offers flexibility, industry-relevant learning, and the academic credibility of a NAAC A+ accredited university, preparing graduates for opportunities in marketing, advertising, sales, retail, and business development.
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Accredited. Recognized. Career Ready.
NIRF Ranked
QS Recognized
UGC-entitled
NAAC Accredited
AICTE Approved
AACSB Accredited
Ranked #52 among Universities & #24 in Management Category by NIRF 2025.
Ranked Among Top 10 MBA Programs in India by Outlook ICare MBA 2024
World Education Congress & Global Awards - Best Private Edtech University (2021)
Education Innovation Awards, Entrepreneur India (2022) for Best University for Online Degree.
Top NMIMS Online BBA in Marketing Specializations at
NMIMS Online
Business Analytics
₹ 9,333/month onwards
3 Years
Deadline: 29 July 2026
Finance
₹ 9,333/month onwards 3 YearsDeadline: 29 July 2026
NMIMS Online BBA Marketing Fee Structure 2026 - EMI Available
The NMIMS Online BBA in Marketing fees structure is designed to be affordable. No-Cost EMI and education loan options are available to make fee payment manageable financially.
₹ 25,000/-
Per Semester Fee
4 Semesters Total
₹ 47,000/-
Tuition Fee
CurriculumNMIMS Online BBA in Marketing Syllabus - Semester-wise Breakdown
Here is the NMIMS Online BBA Marketing syllabus, covering core business management subjects and marketing electives across six semesters:
Principles of Management - Business Communication
- Financial Accounting
- Micro Economics
- Organisation Behavior & HRM
- Essentials of IT
Quick Facts
- Employability Skills Module: A dedicated employability skills module is built to prepare learners for the workplace from the very start of the program.
- 6-Year Program Validity: The NMIMS Online BBA can be completed within 6 years, giving learners adequate time to manage their studies alongside other commitments.
Note: The BBA program has a 6-year validity, allowing learners to complete it within 6 years from enrollment.
Top Scholarships & Financial Benefits at NMIMS Online
Defence and Paramilitary Scholarship
Applicants must be active or retired personnel from the armed forces or paramilitary services, or their immediate family members, with a valid identity card as proof.
Claim your
scholarship today!
Key Insights You must know before choosing
NMIMS Online BBA in Marketing Course
Your NMIMS Online BBA in Marketing Degree Sample
You will receive a UGC-entitled Online BBA degree in Marketing from NMIMS.
The NMIMS Online BBA Marketing degree is recognized internationally by WES, making it accepted globally.
These include assignments and quizzes conducted throughout each semester that build your understanding of marketing and business management concepts.
Internal Assessment (IA)
Term-End Examination (TEE)
These exams are held at the end of each semester in a fully online format. Learners must meet the minimum passing criteria in both IA and TEE to clear each subject.
Exam Pattern
What is NMIMS Online BBA in Marketing Exam Pattern?
All examinations for the NMIMS Online BBA in Marketing are conducted entirely online, ensuring secure and fair evaluation through a holistic assessment approach across all six semesters.
30%
Internal Assessment (IA)70%
Term-End Examination (TEE)Who Can Apply to NMIMS Online BBA in Marketing - Eligibility Criteria
Educational Qualifications
Candidates must have completed HSC (10+2) in any discipline from a recognised board.
Grades
A minimum of 50% marks in 10+2 is required (45% for SC, ST, OBC, PwD candidates).
Work Experience
Prior work experience is not required. The NMIMS Online BBA in Marketing is open to fresh 10+2 graduates.
Educational Qualifications
Candidates must have completed 10+2 or an equivalent qualification and submit a certificate of equivalence from the Association of Indian Universities (AIU).
Grades
A minimum qualifying score in 10+2 as per NMIMS norms is required. International applicants follow the same eligibility standards as domestic applicants.
Work Experience
Prior work experience is not mandatory for international applicants to the NMIMS Online BBA program in Marketing.
NMIMS Online BBA in Marketing Admission Process 2026
NMIMS Online Career Services - Opportunities & Hiring Partners
Key Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Assistant Marketing Manager
Annual Average Salary
18% YoY
₹3 LPA - ₹6 LPA
Brand Executive
Annual Average Salary
16% YoY
₹3 LPA - ₹6 LPA
Sales Executive
Annual Average Salary
15% YoY
₹3 LPA - ₹5 LPA
Digital Marketing Executive
Annual Average Salary
24% YoY
₹3 LPA - ₹6 LPA
CRM Executive
Annual Average Salary
14% YoY
₹3 LPA - ₹5 LPA
Retail Management Executive
Annual Average Salary
13% YoY
₹3 LPA - ₹5 LPA
Marketing Research Analyst
Annual Average Salary
17% YoY
₹4 LPA - ₹7 LPA
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Clear Your Doubts Before Enrolling
in NMIMS Online BBA in Marketing
The NMIMS Online BBA in Marketing is a 3-year undergraduate program that combines core business education with specialized marketing concepts such as branding, consumer behaviour, sales, and digital marketing.
The curriculum includes Marketing Management, Consumer Behaviour, Brand Management, Digital Marketing, Market Research, Retail Marketing, and other business-focused subjects.
Yes. The program covers digital marketing concepts, helping learners understand online advertising, customer engagement, and modern marketing strategies.
Yes. The program builds strong business and marketing fundamentals, making it suitable for students seeking careers in marketing, sales, advertising, and business development.
Yes. Students from Science, Commerce, Arts, or any other stream can apply after meeting the eligibility criteria.
Graduates can pursue roles in marketing, sales, advertising, brand management, customer relationship management, and business development.
Popular roles include Marketing Executive, Sales Executive, Brand Associate, Digital Marketing Executive, Market Research Analyst, and Business Development Executive.
Graduates can find opportunities in FMCG, retail, e-commerce, media, advertising, banking, technology, and consulting sectors.
Yes. The program introduces learners to digital marketing concepts and prepares them for entry-level digital marketing and online branding roles.
The program develops communication, analytical, sales, and marketing skills that are valued across a wide range of industries and business functions.
Candidates must have completed Class 12 from a recognized board. Students from all academic streams are eligible to apply.
Applicants must complete the online application form, upload the required documents, pay the program fee, and receive admission confirmation from the university.
No. Admission is based on eligibility criteria and document verification. No entrance examination is required.
The last date to apply is 2nd July 2026, interviews conclude on 7th July 2026, admissions close on 15th July 2026, and classes begin on 27th July 2026.
Applicants generally need their Class 10 and 12 marksheets, a valid photo ID, passport-size photograph, and any additional documents requested during admission.
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