
NMIMS Online Diploma in Marketing Management





NMIMS Online Diploma in Marketing Management - About and Overview
The NMIMS Online Diploma in Marketing Management is a 1-year program spread across 2 semesters, covering 12 subjects that build a complete foundation in marketing. Graduates of this program can pursue entry-level and junior roles such as Digital Marketing Executive, Marketing Manager, and Executive Sales & Marketing across FMCG, retail, e-commerce, media, and financial services sectors. The program has a 2-year validity, giving learners adequate time to complete it alongside their professional commitments.
Offered by NMIMS Online, a NAAC A++ accredited institution, the program is delivered through an advanced LMS with 24/7 access to live and recorded lectures, e-books, and a dedicated Student Success Team.
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Ranked #52 among Universities & #24 in Management Category by NIRF 2025.

Ranked Among Top 10 MBA Programs in India by Outlook ICare MBA 2024

World Education Congress & Global Awards - Best Private Edtech University (2021)

Education Innovation Awards, Entrepreneur India (2022) for Best University for Online Degree.
Other Diploma Programs Offered by NMIMS Online
NMIMS Online Diploma in Marketing Management Fee Structure 2026
₹ 1,05,000/-
Total Program Fee
May vary by specialization
₹ 55,000/-
Per Semester Fee
2 Semesters Total

NMIMS Online Diploma in Marketing Management Syllabus
Here is the NMIMS Online Diploma in Marketing Management syllabus, covering 12 core subjects across 2 semesters:
Business Communication
Financial Accounting
Micro Economics & Macro Economics
Organisational Behaviour
Marketing Management
Quantitative Methods - I
Quick Facts
- 24x7 learning support: Get access to learning support at any time from anywhere.
- 2-Year Program Validity: The diploma can be completed within 2 years, giving learners adequate time to manage their studies alongside other commitments.
Note: The Diploma in Marketing Management has a 2-year validity from the date of enrollment.
Top Scholarships & Financial Benefits at NMIMS Online


Defence and Paramilitary Scholarship
Applicants must be active or retired personnel from the armed forces or paramilitary services, or their immediate family members, with a valid identity card as proof.
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Key Insights You must know before choosing
NMIMS Online Diploma in Marketing Management in 2026
Your NMIMS Online Diploma in Marketing Degree Sample
- You will receive an Online Diploma in Marketing Management from NMIMS - a NAAC A++ accredited.
- The NMIMS Diploma in Marketing Management is an industry-recognized credential from one of India's top B-Schools, trusted by corporates nationwide.

These include assignments and quizzes conducted throughout each semester that build your understanding of financial management and core business concepts.
Internal Assessment (IA)
Term-End Examination (TEE)
These exams are held at the end of each semester in a fully online format. Learners must meet the minimum passing criteria in both IA and TEE to clear each subject.
Exam Pattern
What is NMIMS Online Diploma in Marketing Management Exam Pattern?
The NMIMS Online Diploma in Marketing Management exams are conducted entirely online, ensuring secure and fair evaluation across both semesters.
30%
Internal Assessment (IA)70%
Term-End Examination (TEE)Who Can Apply to NMIMS Online Diploma in Marketing Management - Eligibility Criteria
Educational Qualifications
Candidates must have completed HSC (10+2) in any discipline from a recognized board. A commerce or finance background is not mandatory.
Grades
Learners must have passed class 12th with minimum passing marks to be eligible for NMIMS Online Diploma in Marketing Management.
Work Experience
Prior work experience is not required. The program is open to fresh 10+2 graduates and working professionals from any field.
NMIMS Online Diploma in Marketing Admission 2026
NMIMS Online Career Services - Opportunities & Hiring Partners
Key Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.












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Clear Your Doubts Before Enrolling
in NMIMS Online Diploma in Marketing Management
The program duration is 1 year and is divided into two semesters. During this period, learners study both foundational business subjects and specialized marketing topics.
The curriculum includes Marketing Management, Consumer Behaviour, Sales Management, and Digital Marketing. These subjects help learners understand modern marketing practices and customer engagement strategies.
Yes, the program is suitable for beginners as well as working professionals. It introduces marketing concepts in a structured manner without requiring prior marketing experience.
The program covers consumer behavior, sales strategies, and digital marketing techniques. This helps learners understand how businesses attract, engage, and retain customers.
Students develop skills in market analysis, customer understanding, brand promotion, and sales planning. These skills are widely used across marketing and business functions.
Career opportunities include roles such as Marketing Executive, Brand Executive, Sales Executive, Digital Marketing Associate, and Market Research Analyst. These roles are available across a wide range of industries.
Yes, the program provides foundational marketing knowledge that can support entry into marketing and sales-related positions. It also introduces practical concepts used in real business environments.
Retail, e-commerce, advertising, media, FMCG, healthcare, and technology companies frequently hire marketing professionals. Marketing skills are valuable across almost every industry sector.
Marketing professionals often assist with campaign planning, customer engagement, market research, and brand promotion activities. Their work helps organizations improve visibility and reach target audiences effectively.
The program builds a strong foundation in core marketing concepts and emerging digital trends. This knowledge can support career progression into specialized marketing roles over time.
Candidates who have completed higher secondary education from a recognized board are eligible to apply. Students from any stream can seek admission to the program.
Applicants can complete the registration process through the online admission portal. The application involves submitting basic details, required documents, and the applicable fee.
No, prior marketing experience is not required. The program is designed for both freshers and working professionals from different backgrounds.
Applicants typically need academic certificates, identity proof, and a recent passport-size photograph. These documents are used for eligibility verification and enrollment.
Yes, the admission process is conducted online from registration to enrollment confirmation. Learners can submit documents and complete fee payment through the official portal.
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