#58 by NIRF 2025Manipal University Online B.Com in Digital Marketing with AI
Manipal Online B.Com in Digital Marketing with AI
The Manipal University Online B.Com in Digital Marketing with AI is built for students who want to stay ahead in a fast-changing digital world. This 3-year, UGC-entitled Online B.Com program blends core commerce fundamentals with modern digital marketing skills and real-world AI applications.
The curriculum covers digital media foundations, e-marketing, social media strategy, AI in business research, and advertising and brand management. The program is delivered through the Online Manipal LMS, with live and recorded sessions, flash cards, mind maps, and scenario-based learning.
With 500+ hiring partners, 100% placement assistance, and a strong alumni network, the Online B.Com in Digital Marketing with AI from Manipal University gives students both the skills and the support to build real careers in digital marketing, e-commerce, and AI-driven business environments.
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NIRF 2025: Ranked #58 among India’s top universities.
QS World University Rankings 2026: Top 195, among South Asia’s top universities.
Times Higher Education Impact Rankings 2025: Among the world’s top 400 universities.
The Week 2025: Ranked #15 among private and deemed multidisciplinary universities.
Other Online B.Com Specializations Offered by Manipal University
₹ 2,750/month onwards
3 Years
Manipal Online B.Com in Digital Marketing with AI Fees 2026
The Manipal University Online B.Com in Digital Marketing with AI fees are structured to make quality education accessible and affordable for all learners.
₹ 99,000/-
Total Program Fee
Inclusive of Exam Fees
₹ 16,500/-
Per Semester Fee
6 semesters total
CurriculumManipal Online B.Com in Digital Marketing with AI Syllabus
Here is an overview of the core subjects and specialization electives covered across the six semesters in the Manipal University Online B.Com in Digital Marketing with AI syllabus:
General English- Economic Theory
- Fundamentals of Accounting - I
- Business Organization
- Principles of Business Management
Quick Facts
- Coursera Access at Up to 70% Off: Earn industry-relevant certifications from top global institutions alongside your degree.
- Advanced Online Manipal LMS: Feature-rich learning platform with Flash Cards, Mind Maps, 10-min Summaries, and Scenario-based Learning for an engaging study experience.
Top Scholarships & Financial Benefits at Manipal Online
Merit-Based Scholarship
Applicants with strong academic performance in their qualifying examination may be eligible for merit-based fee concessions.
Defence Personnel Scholarship
Candidates who are currently active or are retired defence personnel with a valid identity card issued by the defence authority are eligible to apply.
Divyaang Scholarship
Applicants must submit a valid certificate of disability issued by a recognised authority in accordance with the norms set by the government.
Government Employees Scholarship
Applicants must be current employees of a central or state government body and provide valid proof of employment at the time of application.
Alumni Scholarship
Applicants must have previously completed a degree or program from any institution within the Manipal Group and are now applying for further studies.
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scholarship today!
Key Insights You must know before choosing
Manipal University Online B.Com in Digital Marketing with AI in 2026
Manipal University Online B.Com in Digital Marketing with AI Degree Sample
Get a UGC-entitled Online B.Com degree in Digital Marketing with AI from Manipal University.
This online degree carries the same academic value as a regular on-campus B.Com degree.
These assessments are conducted throughout each semester and include assignments, quizzes, and simulation-based activities. They are designed to build a strong foundation in both commerce and digital marketing.
Internal Assessment
Term-End Examination
These examinations are held at the end of each semester and are conducted entirely online. Students must score at least 40% in both the internal assessment and the term-end examination to successfully pass a subject.
Exam Pattern
Manipal Online B.Com Exams in Digital Marketing with AI
All examinations for the Manipal University Online B.Com in Digital Marketing with AI are conducted online in a proctored mode, ensuring secure and transparent assessment across all six semesters.
30%
Internal Assessment70%
Term-End ExaminationManipal Online B.Com in Digital Marketing Eligibility Requirements
Educational Qualifications
Candidates must have completed 10+2 from a recognized national or state board institution, or a 10+3 diploma from a recognized national or state institute.
Grades
A minimum of 40% marks in 10+2 is required for admission to the Online B.Com in Digital Marketing with AI program at Manipal University.
Work Experience
Prior work experience is not mandatory. The program is open to fresh graduates as well as working professionals.
Educational Qualifications
Candidates must have completed 10+2 or an equivalent qualification as recognized by the Association of Indian Universities (AIU). Those who completed 10+2 outside India must submit a certificate of equivalence from the AIU.
Grades
A minimum of 40% marks in 10+2 is required for admission to the Online B.Com in Digital Marketing with AI program at Manipal University.
Other Requirements
NRI or PIO status holders residing outside India will follow international fee structure and are required to submit additional documents, such as a valid visa, PR card, passport copy, and address proof.
Manipal Online B.Com in Digital Marketing Admissions 2026
Manipal Online Placements 2026 - Jobs, Salaries & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.
Digital Marketing Manager
Annual Average Salary
24% YoY
₹ 5 LPA - ₹ 8 LPA
Social Media Strategist
Annual Average Salary
21% YoY
₹ 4 LPA - ₹ 7 LPA
AI Marketing Analyst
Annual Average Salary
28% YoY
₹ 5 LPA - ₹ 9 LPA
Performance Marketing Executive
Annual Average Salary
20% YoY
₹ 4 LPA - ₹ 7 LPA
E-Commerce Marketing Analyst
Annual Average Salary
19% YoY
₹ 4 LPA - ₹ 7 LPA
Brand Strategist
Annual Average Salary
17% YoY
₹ 5 LPA - ₹ 8 LPA
Content & SEO Specialist
Annual Average Salary
15% YoY
₹ 3 LPA - ₹ 6 LPA
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Clear Your Doubts Before Enquiring
in Manipal University Online B.Com in Digital Marketing with AI
The Manipal University Online B.Com in Digital Marketing with AI is a 3-year program. It combines core commerce subjects with specialization modules in digital marketing, AI applications, and e-marketing.
Yes. The degree is UGC-entitled and offered by NAAC A+ accredited Manipal University, making it recognized for employment, government jobs, and higher education across India.
The Online B.Com from Manipal University carries the same academic value as a regular on-campus B.Com. It additionally offers flexibility, and an AI-focused curriculum.
Yes. Students enrolled in this program can access Coursera at up to 70% off, enabling them to earn globally recognized certifications alongside their B.Com degree from Manipal University.
The B.Com in Digital Marketing with AI is an undergraduate program best suited for those after 10+2, while an MBA in Digital Marketing is a postgraduate course for graduates. If you are starting your education, the B.Com is the right first step.
Yes. Manipal University offers 100% placement assistance, including resume building, mock interviews, employability skill assessments, and virtual placement drives via the Online Manipal AI-powered placement portal.
Graduates can pursue roles such as Digital Marketing Manager, AI Marketing Analyst, and Social Media Strategist. Average salaries typically range between ₹ 3 LPA and ₹ 9 LPA, depending on the role, skills, and experience.
You can explore roles such as Digital Marketing Executive, Performance Marketing Analyst, Social Media Manager, Content Strategist, SEO Specialist, Brand Analyst, and E-Commerce Marketing Executive across various industries.
Top hiring partners include Accenture, EY, Goldman Sachs, Lenskart, NoBroker, CarDekho, Bajaj Allianz, Teleperformance, LTIMindtree, and Manipal Hospitals, among 500+ companies across industries.
Candidates must have completed 10+2 from a recognized board with a minimum of 40% marks. No entrance exam is required for Indian applicants fulfilling this criterion. International applicants may need additional documentation.
The total course fee for the Manipal University Online B.Com in Digital Marketing with AI is ₹ 99,000 for the complete 3-year program, payable as ₹ 16,500 per semester across 6 semesters.
Yes. The program is fully online with live and recorded sessions, making it ideal for working professionals who want to upskill in digital marketing and AI while continuing their jobs.
Yes. With a UGC-entitled degree from a NAAC A+ university, AI and digital marketing specialization, Coursera access, and 100% placement support, the Manipal University Online B.Com in Digital Marketing with AI offers strong career value at an affordable fee.
Yes. Scholarships of up to 20% are available for eligible categories, including merit, defence personnel, Divyaang candidates, government employees, and Manipal Group alumni. EMI options starting at ₹ 2,750 per month are also available.
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