
LPU Online MBA in Marketing





LPU Online MBA in Marketing Course Overview
The LPU Online MBA in Marketing gives working professionals and graduates the flexibility to earn a UGC-Entitled management degree while building deep expertise in modern marketing practice. The Online MBA curriculum covers Consumer Behaviour, Digital and Social Media Marketing, Customer Relationship Management, Sales and Distribution Management, Integrated Marketing Communication, and Services Marketing.
Delivered fully online through advanced LMS, the program combines interactive sessions on weekends with expert university faculty, recorded lectures, and Master Classes and Guest Lectures by industry experts. Students also gain proficiency in industry tools and software such as Google Analytics, Email Marketing, SMM, SEO, and Marketing Automation. With a tailored Professional Enhancement Program, and a degree recognized by the WES, LPU Online prepares graduates for in-demand roles across brand management, digital marketing, and customer relationship functions.
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NIRF 2025: Ranked #31 among all universities in India; #49 Overall

Times Higher Education World University Rankings 2026: Ranked #5 in India

WURI Rankings 2024: Ranked #4 in India

NAAC A++ graded with a score of 3.68 out of 4 among dual-mode universities.
Other Online MBA Specializations Offered by LPU
LPU Online MBA in Marketing Fees 2026
The LPU Online MBA in Marketing course fees are structured to provide an affordable, industry-relevant management education.
₹ 1,61,600/-
Total Program Fee
With Student Grant
₹ 40,400/-
Per Semester Fee
4 semesters total

LPU Online MBA in Marketing Syllabus - Semester-wise Breakdown
Here is a semester-wise overview of the 102-credit curriculum spread across 4 semesters of the LPU Online MBA in Marketing program.
Financial Reporting, Statements and Analysis
Managerial Economics
International Business Environment
Marketing Management
Organisational Behaviour and Human Resource Dynamics
Quick Facts
- Industry Tools Training: Gain hands-on expertise in supply chain using tools like SAP and Tally ERP, along with exposure to IoT, Big Data, Digital Twins, RPA, and Edge Computing.
- Global Recognition: The degree is recognized by World Education Services (WES) for study in Canada and the USA.
- Professional Enhancement Program: A tailored placement support program including Mock Interview sessions and Placement Drives with hiring partners.
Top Scholarships & Financial Benefits at LPU Online


Merit-Based Scholarship
Applicants must have a strong academic record with a minimum of 85% aggregate marks in their most recent qualifying examination.
Defence Personnel Scholarship
Candidates who are currently active or are retired defence personnel with a valid identity card issued by the concerned defence authority are eligible to apply.
Claim your
scholarship today!
Key Insights You must know before choosing
LPU Online MBA in Marketing
Your LPU Online MBA in Marketing Sample Degree
- Get a UGC-Entitled and AICTE-Approved Online MBA degree Marketing from Lovely Professional University, a NAAC A++ accredited institution.
- The Online MBA carries the same academic value as a regular on-campus MBA degree and is recognized by regulatory bodies at par with regular degrees.

These are conducted throughout the semester and include quizzes, projects, assignments, aimed to engage learners throughout the course.
Internal Assessments
Term-end Exams
These are conducted at the end of each semester with live proctoring to understand the learning gained throughout the coursework.
Exam Pattern
What is LPU Online MBA in Marketing Exam Pattern?
The exams for Online MBA in Marketing at Lovely Professional University are conducted entirely online with advanced proctoring technology, ensuring fair evaluation.
30%
Internal Assessments70%
Term-end ExamsLPU Online MBA in Marketing Eligibility Requirements
Educational Qualification
Candidates must have passed a Bachelor's degree (10+2+3/4) in any discipline from a recognised university, with at least 55% aggregate marks (relaxation applicable for reserved categories as per university norms).
Grades
A minimum of 50% marks in graduation is required to apply for this Online MBA program at Lovely Professional University (45% for reserved categories).
Work Experience
Prior work experience is not mandatory. The program is open to fresh graduates as well as working professionals.
How to Apply for LPU Online MBA in Marketing Admissions 2026?
LPU Online Placements 2026: Jobs, Salaries & Hiring Partners
Placement Highlights
Note: Salary figures are indicative, based on industry averages. Actual packages may vary depending on experience, role, and employer.










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Neelam BoseFrequently Asked Questions
Clear Your Doubts Before Enrolling
in LPU Online MBA in Marketing
Yes, the degree is UGC-Entitled Lovely Professional University. It holds the same academic value as a regular on-campus MBA and is also recognised by World Education Services (WES) for study in Canada and the USA.
The program is open to candidates who hold a Bachelor's degree in any discipline from a recognised university. The duration of the program is 2 years, spread across 4 semesters. No entrance examination is required for the online mode.
The fee per semester is INR 40,400/- after the 20% Student Grant. The total program fee is INR 1,61,600/-, with No-Cost EMI and flexible semester-wise payment options available.
Yes. The program includes LIVE interactive sessions on weekends with expert university faculty, along with recorded lectures accessible anytime on the LPU Online LMS. Learners also benefit from Master Classes and Guest Lectures by industry experts.
Yes. With marketing roles in strong demand across FMCG, e-commerce, and technology sectors, this specialisation offers strong career potential. The industry-driven curriculum, training in tools like Google Analytics and SEO, and dedicated placement support make this program a practical investment in a management career.
Yes. The program builds skills in digital marketing, branding, consumer behaviour, market research, and strategic marketing, preparing graduates for modern marketing roles.
Graduates can pursue roles such as Brand Manager, Digital Marketing Manager, Product Marketing Manager, Marketing Analyst, CRM Manager, and Business Development Manager.
Graduates are recruited across FMCG, retail, e-commerce, media, advertising, technology, BFSI, healthcare, and consulting industries.
Entry-level professionals generally earn between ₹3 LPA and ₹5 LPA, while experienced marketing managers and brand leaders can earn significantly higher.
Yes. LPU Online provides placement support through resume building, Professional Enhancement Programs, mock interviews, and placement drives.
Applicants need graduation mark sheets, a valid photo ID, passport-size photographs, and other documents specified during the admission process.
Yes. The admissions for Online MBA in Marketing at Lovely Professional University for 2026 intake are live and the admission process is completed online, allowing students to apply from anywhere.
Yes. Fresh graduates with a recognized bachelor's degree are eligible to apply, along with working professionals.
Yes. The flexible online format with weekend live classes and recorded lectures makes it easy to study alongside a full-time job.
Yes. LPU Online offers EMI and flexible payment options to help learners manage the program fee conveniently.
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