LPU Online: MBA in Marketing

About Marketing

The LPU Online MBA in Marketing is the perfect choice for students interested in learning the processes of brand building, digital promotion, and customer strategy. In this MBA online program, the critical elements catered to include market research, consumer behaviour, digital marketing, advertising, and sales management.
The MBA course, which combines theory with a practical project, teaches students to plan a campaign and expand business outreach both online and offline. LPU MBA course is UGC-approved and offered online, making it flexible for both fresh graduates and working professionals.
Led by skilled professors, students of the online marketing MBA will acquire both soft skills and critical thinking skills. Learning through an interactive LMS is also easy and interesting. Students with an MBA in Marketing, offered through LPU Online, are prepared to take on positions such as Marketing Manager, Brand Executive, and Sales Team Lead.
 

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing	₹ 40,400.00/-	₹ 146,240.00/-	N/A

Approvals

LPU's Online MBA in Marketing is approved by top educational organisations, ensuring the course's quality, credibility, and industry relevance. Such LPU approvals make your degree an acceptable degree in the marketing sector.
 

AICTE

NAAC

NIRF

UGC

Wes

Ranking

LPU is a leading institution among the top universities in India. The LPU ranking suggests that pursuing an MBA in Marketing online is a good option.

• Graded Under Category 1 by UGC
• Achieved A++ by NAAC
• Ranked 27th Among all Indian Universities by NIRF
• Ranks 3rd in ARIIA
• Have WURI for Innovation
• Achieved QS World Rankings
• Secured SIR

Other Specialisations

Human Resource Management

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Finance

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Operation Management

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Information Technology

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Data Science

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Business Analytics

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Digital Marketing

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International Business

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Eligibility Criteria

To pursue the MBA Online course in Marketing, students must meet the fundamental eligibility requirements of LPU. This will make you ready to acquire marketing tools and techniques.
Educational Qualification:
You are required to possess a bachelor's degree in any discipline from a recognised board. Additionally, candidates holding a CS degree from ICSI and a CA or CMA degree from ICAI are also eligible to apply.
Grades:
To pursue the online course of MBA in Marketing, you have to score at least 50% marks in your past studies.
Work Experience:
No work experience is needed. This program can also be applied to fresh graduates who wish to pursue LPU’s online MBA in Marketing.
 

Syllabus

Semester I

• Financial Reporting, Statements and Analysis
• Managerial Economics
• International Business Environment
• Marketing Management
• Organisational Behaviour and Human Resource Dynamics

Semester II

• Corporate Finance
• Operations Management and Research
• Business Analytics
• Research Methodology
• Legal Aspects of Business
• Communication for Leaders

Semester III

• Consumer Behaviour
• Digital and Social Media Marketing
• Customer Relationship Management
• Corporate Strategy and Entrepreneurship
• Generic Elective I
• Seminar on Summer Training
• OR
• 1 Course from the GE basket 1, which is not chosen as a Generic Elective (GE).

Semester IV

• Sales and Distribution Management
• Integrated Marketing Communication
• Services Marketing
• Generic Elective II
• Capstone Project

Lovely Professional University Sample Certificate

Skill

The Online LPU MBA in Marketing enables students to develop hands-on marketing skills through projects, case studies, and expert-led classes. These skills include brand development, sales, and marketing.
 

Skills	Description
Market Research	An MBA in Marketing will help you learn to analyse customer needs and market trends, enabling you to plan a more effective strategy.
Digital Marketing	A marketing MBA will help you learn to develop online advertisements, run social media, and market products on the internet.
Brand Management	This course will prepare you to develop, establish, and expand a brand within a competitive environment.
Sales Strategy	In an MBA, the marketing program trains you on how to plan and steer sales operations to raise profits and reach out to clients.
Consumer Behaviour	Under the marketing MBA, you gain an understanding of how buyers operate and what influences their purchasing decisions.

Examination Pattern

The LPU pattern of the exams for the Online Marketing MBA consists of internal assessments and final examinations. These examinations are proctored, and they objectively monitor your course progress.
Internal Examination (20-30%)
The internal assessment accounts for 20-30% of the total marks. It comprises online quizzes, assignments and project work on the course. All this is done using the university's Learning Management System (LMS) and will help you monitor your progress frequently during the term.
End-Term Examination (70-80%)
The final term examination comprises 70-80% of the total marks. It is conducted once a year and twice a year for semester-based programs. They are online proctor exams. The question paper will include descriptive and analytical questions to determine your total understanding of the topic.
 

Financial Aid

The financial aid and scholarship courses available at LPU make the Marketing MBA a more affordable option. The assistance is both merit-based and need-based, and working here, you can easily pursue your education. The following are some of the scholarship programs offered at LPU.

• Performance-based scholarships in the LPUNEST entrance exam
• MBA aspirants with relevant job experience
• Students who have passed the national entrance exams
• Individuals in the field of startups, innovations, or entrepreneurship
• Outstanding performance in sports, culture, co-curricular activities, social service or bravery awards

Note: EMI options are available for all programs*, talk to university officials now for more details.

Career Opportunity

Highly demanded jobs in various industries are available for training at LPU Online. The Marketing MBA online degree trains you to work in branding, sales, advertising and internet strategy, and enter a career with complete confidence.
 

Job Role	Responsibilities	Annual Average Salary
Marketing Manager	You design and oversee campaigns, market products, and coordinate marketing teams to make a brand more visible.	INR 6,00,000-12,00,000
Brand Manager	As a brand manager, you create the image of the brand and maintain a consistent message used across all media.	INR 7,00,000-13,00,000
Digital Marketing Manager	This position as digital marketing manager specialises in online marketing, SEO, email and social media.	INR 6,00,000-10,00,000
Market Research Analyst	A market research analyst gathers and examines data to assist businesses in understanding market trends and consumer preferences.	INR 4,00,000-8,00,000
Sales Manager	As a sales manager, you manage the sales teams, discuss setting targets, and design a plan to help boost sales and customer penetration.	INR 5,00,000-10,00,000

Placement Partners

LPU Career Services offers training, mock interviews, and expert sessions to MBA Marketing learners. Such services make you more employable and increase your chances of securing a better marketing position.
 

Amazon

Bosch

Cognizant

Infosys

Kotak Mahindra Bank

MicroSoft

Wipro

Admission Process

LPU admission to the Online MBA program in Marketing is available online and easy to apply for. All you need to do is a few clicks to get registered and access your course from your own home.
Step 1: Online Registration
Visit the official LPU website and apply on-site by creating your account for a minimal fee.
Step 2: Completing an Application Form
Complete the online registration form, make the required payment for the program fee, and submit the necessary documents.
Step 3: Wait for Verification
The university will review your documents. Once your application is verified, you will be notified of your admission.
Step 4: Begin to learn
After the admission, you will be provided with your login information on the LMS, and you will be able to start your online classes.
 

Frequently Asked Questions?

Is an online MBA in Marketing degree at the LPU Online school acceptable and recognised?

Yes, the program is UGC-approved. Through these LPU approvals, your degree in Online MBA in Marketing is recognised in institutions for further studies and by employers.
 

How is an Online MBA in Marketing examined?

LPU exam pattern consists of an internal examination and a proctored final examination. It helps you track your academic progress throughout the course period.
 

Does LPU provide scholarships for an Online MBA in Marketing?

Yes, LPU admissions, financial aid and scholarships are both merit-based and need-based. These make education more affordable and accessible.
 

Does LPU online provide placement support to the MBA Marketing students?

Yes, LPU Career Services also provides mock interviews, expert classes, and assistance with resumes to help increase your chances of getting marketing jobs.
 

Is the admission process for the Online MBA in Marketing easy?

Yes, LPU offers a complete online process for pursuing admission. The registration process, document uploading, and learning can be completed from the comfort of your own home.