Digital Marketing - Dr. D.Y. Patil Vidyapeeth University Pune

About Course Digital Marketing

Digital marketing is the component of marketing that utilizes the internet, digital gadgets, digital media, and platforms to promote products and services. The Digital Marketing programme has been designed with the objective of familiarizing students with key aspects of digital marketing.

DPUCOL learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales, along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools, and technologies, understand the future of digital marketing, and prepare themselves for it.

After the completion of the programme, students will be exposed to digital marketing activities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.
 

 

Duration	6 Months
Cost	₹ 28,000/-

Updated Course Fees for 2025

Course	Semester Wise		One Time
	Per Semester	Total Fees
Digital Marketing	₹ 28,000.00/-	₹ 28,000.00/-	₹ 28,000.00/-

Approvals

• UGC
• AICTE
• NIRF
• NAAC A++
• CIQA
• ISO
• AIU
• ASSOCHAM
• WES

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

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Digital Marketing Syllabus

Semester 1 20 Credits

Subjects	Credits
Introduction to Digital Marketing	4
Search Engine Optimization	4
Integrated Marketing Communication	4
Social Media Marketing	4
Emerging Trends in Information Technology	4

Specialisations

   

Ranking

• Dr. D.Y. Patil University is ranked 565th in India and 9523rd globally in 2024.
• NAAC A+ Accredited
• Global Collaborations with professional bodies, including ACCA
• Top-ranked by QS World Rankings 
• Ranked #46 by NIRF Rankings

Financial Aid

EMIs are available. 
Different Loan Partners 

Note: EMI options are available for all programs*, talk to university officials now for more details.

Admission Process

Step 1- Go to the official website.

Step 2- Click on Apply Now. 

Step 3- First, fill in your basic personal and academic details.

Step 4- Now upload all the necessary documents.

Step 5- Submit this application form and pay the application fee.

Eligibility Criteria

Bachelor's Degree Holder / Graduate in Any Discipline from a Recognized University or Diploma Holder.

Examination Pattern

Dr. D.Y.Patil Vidyapeeth University, Pune Online Examination System

Student Information Guide

Dr. D.Y. Patil's online examination system offers online students the flexibility of giving examinations at designated centers or a preferred location of their choice through online proctoring.

Exams for all online programs at D.Y. Patil's University are proctored online using cutting-edge technology. Internal and external examinations are part of the exam pattern. Internal (assignments) weightage is 30%, whereas external (end-of-term examinations) weightage is 70%.
 

Proctoring (at your preferred location): In online proctoring, students need to give their exam at their preferred location, provided the following:
 

Online Examination Process

• Report 15 minutes prior to your scheduled slot at your designated examination center
• Check your PC and request that the center coordinator provide you with the assigned access key.
• Login and enter your access key to start the exam.
• The examination will start and stop as per the scheduled slot on your admission card.
• If candidate is delayed by 15 or more minutes after the commencement of examination, he/she will not be allowed to take the examination.

Examination Scheme

question paper will be divided into three parts in the following format:

• Part A:  (Multiple Choice Questions) - 40 x 1 Marks = 40 Marks
• Part B: (Descriptive) - Answer any 3 (out of 4) 3 x 10 Marks = 30 Marks

• Section

  Marks

• Part-A

  40 Marks

• Part-B

  30 Marks

 

• Total marks allotted : 70 Marks
• Time allotted : 120 minutes
• No extra time beyond the time specified for the chosen slot for late comers

Placement Partners

• 300+ Hiring Partners across 
• 3X increased chances of getting selected in top companies with Industry projects
• 50%  average salary hike   

Airtel

American Express

AU Bank

Bajaj FINSERV

Byjus

Cognizant

HDFC Bank

ITC

Kotak Mahindra Bank

Advantages

• Highly interactive e-Learning content
• Live interactive virtual classes
• Best faculty interaction and chat sessions
• Webinars from industry experts
• Groups discussions via live chats
• Online academic sessions with weekly planner
• Leading Distance Learning Institute in the Country
• Focus in Academic Excellence
• Extraordinary Corporate Acceptance
• Flexible Fee Payment Options
• Best-in-Class Student Services

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