This Certificate Programme in Digital Marketing provided by Dr. DY Patil Vidyapeeth, Pune (DPU-COL) is a six-month programme and was developed as a dynamic and industry-oriented programme to enable students to gain the necessary skills in the digital marketing field. Companies are now increasingly moving to online platforms, hence, there has been a sudden surge in demand for suitably qualified digital marketers in vast career opportunities. The course covers all the modern methodologies as well as the subjects that can equip the students with all the professional knowledge to handle the online business and approach the maximum number of students.
The sectors covered by the curriculum include SEO, SEM, social media marketing, content strategy, email marketing, web analytics, and mobile marketing. This means students will be equipped to develop some truly great digital campaigns and optimize their online presence. The course is highly recommended for students, working professionals, entrepreneurs, and practically anyone looking to improve their digital skills. The delivery system will be through the convenient online platform of DPU-COL, which offers flexibility, expert mentorship, and up-to-date content in tune with the latest happenings in the industry.
Whether you want to kick-start or accelerate your career, make a shift into the digital segment, or simply take your business online, this certificate program provides you with the foundational elements to succeed in a digital age.
Updated Course Fees for 2025
Course
Semester Wise
One Time
Per Semester
Total Fees
Digital Marketing
₹ 28,000.00/-
₹ 28,000.00/-
₹ 28,000.00/-
Approvals
Dr. DY Patil Vidyapeeth University online is one of the leading universities in India, offering high-quality online education to students and working professionals to provide them with a flexible learning method. The following accreditations and approvals prove the educational standards of the university:
UGC
AICTE
NIRF
NAAC A++
CIQA
ISO
AIU
ASSOCHAM
WES
These approvals and accreditations make the degrees of this university acceptable and approved all over the world. This helps working professionals and graduates establish careers in different parts of the world. This opens unlimited growth and development opportunities to the students.
AICTE
AIU
ISO
NAAC
QS
UGC
Wes
Courses
Dr. D.Y. Patil Vidyapeeth University PuneBBA
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Dr. D.Y. Patil Vidyapeeth University PuneOnline MBA
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Dr. D.Y. Patil Vidyapeeth University PuneHospital & Health Care Management
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Digital Marketing Syllabus
Subjects
Credits
Introduction to Digital Marketing
4
Search Engine Optimization
4
Integrated Marketing Communication
4
Social Media Marketing
4
Emerging Trends in Information Technology
4
Specialisations
Ranking
Dr. D.Y. Patil University is a prestigious university, which is ranked by different bodies and holds membership in the top associations, which are listed as:
Member of ASSOCHAM and The Association of Commonwealth Universities
NAAC A++ Accredited
Global Collaborations with professional bodies, including WES & AIU
Member of ISO 9001-2015
Ranked #44 by NIRF Rankings 2024 (University Category)
Financial Aid
Dr. D.Y. Patil Vidyapeeth offers discounts or scholarships to individuals to reduce their financial burden. Scholarships will be awarded to those who pay the full fee in two transactions within 15 days. If the candidate pays within the mentioned time frame, he/she will get a relief of some amount. These scholarship benefits for the Online BBA are INR 5000, and for the Online MBA program, it is INR 10,000.
Note: EMI options are available for all programs*, talk to university officials now for more details.
Admission Process
Candidates can contact collegesathi.com for easy and direct admissions and to apply for online degrees and certifications at Dr. D.Y. Patil Online University. Other than that, you can also follow the following steps to enroll:
Step 1: Learner's Authentication:
Visit the Admission page and fill in your basic details, completing the verification of your mobile number and email address.
Step 2: Admission Form:
Fill out the basic personal information, as well as your education and employment history. Upload a photograph and a signature. Pay all the fees online. Finally, submit the admission form.
Step 3: Confirmation of Admission by DPU:
Once all documents and fee receipts are verified, DPU will send an admission confirmation email as well as SMS. The communication will also include student login credentials along with the link for logging in.
Eligibility Criteria
The interested candidates must have a Bachelor's Degree/ Graduate in any Discipline from a Recognized University. Diploma holders are also eligible to pursue this certificate.
Examination Pattern
The Online MBA Program from Dr. D. Y. Patil Vidyapeeth, Pune, holds exams twice a year in June and December. These are proctored exams at various centres on set dates. The assessment includes several parts. Each unit has Self-Assessment Questions (SAQ), which are non-graded and test basic understanding through 10 multiple-choice questions (MCQs).
Formative assessment has two assignments. Assignment I include 20 MCQs worth 20 marks. Assignment II include 5 MCMR questions based on a case study, worth 10 marks, that helps in testing application skills. Together, these two assignments total 30 marks, and students need at least 40% to pass.
The final exam is divided into three parts, which covers 70 marks. Section A, which contains 40 MCQs of 40 marks, Section B, which contains 5 MCMR questions of 10 marks, Section C, which contains descriptive questions where students answer 2 of 3 questions, each of 10 marks, focusing on analysis and evaluation. Students must score at least 40% to pass the final exam.
Placement Partners
Dr. D.Y. Patil University offers comprehensive career assistance that prepares students for the challenges of the dynamic business world. It has strong tie-ups with many companies, which are considered the most prominent companies in the industry. Some of them are mentioned below:
NOBROKER
Tata Consultancy Services
TATA Motors
Tech Mahindra
MRF
Birlasoft
BMDU
EY
Butterfly Themes
Cybrain
We VOIS
eCLERX
DYPU is strongly committed to offering suitable opportunities for career growth and development. The Employability Enhancement Program includes mock interviews, resume building, alumni networking, and establishing industry connections. This allows the students to open doors to unlimited career opportunities.
Airtel
American Express
AU Bank
Bajaj FINSERV
Byjus
Cognizant
HDFC Bank
ITC
Kotak Mahindra Bank
Advantages
DPU-COL provides various benefits to the students, which help them experience a better learning journey with career services. The career opportunities that are available are offered as follows:
Advantages
Description
100% Flexibility
The programs offered at Online Dr. DY Patil University are 100% flexible and offered in online mode. This will help the students, who are struggling with managing their important commitments and studies. The flexibility help them complete their course at their own pace, allowing them to manage all their responsibilities effectively.
Industry-based Curriculum
The experienced faculty and the industry experts have designed the curriculum of the online degrees at DYPU. With their experience, the curriculum includes all the in-demand and modern topics, enhancing the learning possibilities of the students.
Matches On-Campus Quality
The quality of on-campus and online programs is the same, providing the double benefit of learning anywhere and a recognized degree.
Cost-Effective
Enrolling with Dr. D.Y. Patil Vidyapeeth is a fruitful investment, as it provides high-quality education at a lower price. The coursework and the grading system is not compromised under online learning, making it a worthy for an individual looking to reduce their travelling, accommodating and other sundry expenses.
Build Global Networks
DYPU provides a strong alumni network, allowing the students fostering their networks and opening better opportunities. Along with this, the diverse range of students and the faculty makes a diverse learning environment, allowing all of them to exchange their ideas and learning.
Tech-Powered Learning Tools
Dr. DY Patil Online University embraces technology and digital tools to facilitate learning. Students interact with e-books, participative sessions, recorded lectures, discussion forums, and other sources that make the learning journey enjoyable and, frankly, quite effective.
Skill
The curriculum is made by keeping all the industry demands in mind, which helps the students in learning various modern technologies as well as methodologies. The professional skills that are available to the students are mentioned as follows:
Skills
Description
Strategic Digital Campaign Planning
Train students to plan, design, implement, and manage large-scale digital marketing campaigns targeted to specific target buyer persons. The course covers consumer psychology, digital touchpoints, content strategy, and optimal budget.
Cross-Platform Performance Marketing
Learn to manage ads across various platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and YouTube. They understand analyzing and synchronizing metrics to performance for maximum ROI, through hands-on lab sessions as well as guided analysis assignments.
SEO-Integrated Content Architecture
Learn SEO with content design and UX. Students acquire the ability to organize and set up content in websites and blogs that create highly ranking search engines while improving user experience. This mix of technical SEO, semantic keyword planning, and content flow mapping is core to the program.
Marketing Automation and CRM Integration
Learners are introduced to the tool and workflow associated with marketing automation, including email drip campaigns, lead nurturing, or behaviour-based segmentation. It also includes CRM integration (HubSpot and Zoho).
Digital Brand Storytelling through Analytics
Modules include Google Analytics, heatmaps, and analysis of customer journeys, teach students to align storytelling with behavioural insights, thus resulting in data-driven campaigns that link emotionally with target audiences.
Career Opportunity
The skills prepare the students to handle the complex responsibilities of digital marketing more effectively. The career opportunities that are available for the students are briefly discussed as:
Job Positions
Responsibilities
Average Salary per annum
Performance Marketing Analyst
A Performance Marketing Analyst runs performance-based advertising campaigns on Google Ads, Facebook Ads, and affiliate networks. Accompanying the campaign's management tools for the optimization of conversion and ROI through analytics and A/B testing, working with creative teams ensures that ads meet marketing goals.
₹4,50,000 – ₹7,00,000
Content Marketing and Outreach Specialist
Creates and publishes engaging content for blogs, social media, and newsletters. Works on influencer partnerships and sets the content schedule. Helps in monitoring performance to better influence SEO and audience engagement.
₹3,50,000 – ₹6,00,000
Digital Branding Strategist
The digital brand identity is conceived under brand-oriented concepts. Brand strategies are developed through analysis of audiences and competitors. The designer will work to ensure that the general visual identity is adhered to across all social media and ads.
₹5,00,000 – ₹8,00,000
SEO & Web Analytics Specialist
Audit the SEO and optimize a website using Google Analytics, SEMrush, etc. These specialists position the relevant and useful keywords to improve visibility on the online platforms. Along with this they are responsible for tracking web traffic and reporting findings and creating suitable content strategies.
₹3,50,000 – ₹6,50,000
E-commerce Digital Marketing Coordinator
Managing online store marketing across platforms such as Amazon and Shopify. Optimization of product pages and customer funnels. Conversion and engagement improvements through reviews, retargeting, and CRM.
₹3,00,000 – ₹5,50,000
Frequently Asked Questions?
Any individual who has obtained a bachelor’s degree or a diploma certificate from a credible institution can be entitled to participate. This program is intended for the students, the working professionals, those intending to be entrepreneurs, and above all, people interested in upgrading their digital marketing skills.
The programme extends for six months. It provides flexible online learning within a schedule that allows learners to manage their time with other commitments.
Yes, it is a certificate programme of Dr. DY Patil Vidyapeeth, Pune (DPU-COL), and a well-known institution. The certificate conferred on course completion adds to the credibility of the learner in the job market.
Yes, this course has projects for simulations, real-life instances, hands-on lab sessions, and platform-specific ad management training (Google Ads, Meta, LinkedIn, etc.), ensuring practical exposure.
Students will learn to use tools like Google Ads, Google Analytics, SEMrush, HubSpot, Zoho CRM, and different social media ad platforms. Such applications are very useful to the students on how they can handle digital marketing for a business.
The entire course is delivered online, using the DPU-COL platform, which provides flexibility, allowing the learner to access content from any location or at any time. It consists of video lectures, discussion forums, mentor support, and downloadable materials.
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