Online BBA Program at Chandigarh University: Flexible and Accredited

About
Approvals
Other Courses
Specialisations
Ranking
Admission Open 2025
Eligibility Criteria
Examination Pattern
Hiring Partners
Advantages
Skill
Career Opportunity
FAQ
Similar Universities

About Specification Digital Marketing

Chandigarh Online BBA in Digital Marketing is an innovative undergraduate program, which is designed for the candidates who are looking to build their skills and career in the digital marketing field. The program is flexible and provides freedom of managing the schedule of the students, so that they can manage the studies with their other commitments.

Chandigarh Online BBA in Digital Marketing syllabus includes all the important topics, which are essential to prepare a student to manage digital work. This includes marketing analytics, search engine optimization (SEO), social media strategy, content development, and e-commerce management. The program is delivered in online, which is supported with advanced LMS, making your learning journey interactive by including live and recorded lectures, online quizzes, assignments, live projects, and case studies.

So, if you are looking for an appropriate course to enhance your knowledge without quitting your job or compromise with other commitments, then Chandigarh Online BBA in Digital Marketing is the ideal option for you. This online program will open the gate for multiple career opportunities.

Updated Course Fees for 2025

Course	Semester Wise		One Time
	Per Semester	Total Fees
Digital Marketing	₹ 21,000.00/-	₹ 126,000.00/-	N/A

Approvals

Online Chandigarh University has earned many approvals and accreditations from various government bodies, making them globally accepted and recognized. These approvals and accreditations are:

NIRF
UGC
NAAC A+
WES
ACCA
QS- World University Rankings
Harvard Business Publishing Education

These recognitions and rankings allow the university to impart quality education to a maximum number of students. Also, these accreditations show the excellent quality, faculty and learning system of the university. The university also gets recognition from Harvard Business Publishing, allowing the students to use the degree and knowledge in any part of the world.

AICTE

NAAC

QS

UGC

Wes

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Ranking

Ensuring recognized education standards by the University Grants Commission (UGC).
Global Collaborations with professional bodies, including ACCA
Top-ranked by QS World Rankings
Ranked #27 by NIRF Rankings
NAAC A+ Accredited
Accredited by the All India Council for Technical Education (AICTE), ensuring quality standards in technical education

Admission Process

In order to apply for any online course at Online Chandigarh University, the candidate must follow the simple admission process:

Program Selection: The first step is to select the program that suits the career goals and objectives of the learner. Choosing the appropriate course is very crucial as it can affect the whole learning journey of the candidate.
Application Completion: After selecting the online program, the candidate can fill out the application form with their personal, educational and working details. The candidate must also submit documents like ID proof, educational certificates & mark sheets, and working certificates.
Fee Payment: The next step is to pay the application fee and proceed with the application process.
Submission & Registration: After submitting the fee, the candidates can proceed to submit the form and register themselves with the university.

The candidate will receive a confirmation notification from the university on the registered email or contact number.

Eligibility Criteria

Educational Qualifications: The candidate must have a bachelor’s degree in any discipline from a recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Grades: There is no range of minimum grades for Chandigarh Online BBA admissions.
Work Experience: Prior work experience is not compulsory.

Examination Pattern

The examination pattern includes two types of evaluation methods, which are
1. End-Term Examination (70%): This test comprehensively covers the entire syllabus. Question types include multiple-choice, short-answer, and essay types.
2. Internal Assessment (30%): Internal assessments comprise quizzes, assignments, and class participation. They are effective in providing continuous feedback so that students can improve.
Hence, these methods lead toward a final appraisal of a student's knowledge and skills.

Placement Partners

Chandigarh Online University provides placement and career support to students to help them establish a strong career with top companies. The university organizes proper placement drives to help the students get placed without hassles. The university has tie-ups with top corporations, which are mentioned as follows:

Watch guard
Google
Amazon
Flipkart
Zomato
Cognizant
HCL
ITC Infotech
DELL
Godrej
Hitachi
VM ware
Sapient
Hewlett Packard
TAFE
Radisson
The Grand
Emerson
Everest
New-gen

Additionally, Chandigarh University Online offers extensive career assistance to help students search for jobs. Key services include end-to-end placement support, LinkedIn masterclasses, and internship assistance, resume writing workshops, mock interviews, and personalized career coaching. These resources ensure students are well-prepared for the job market and able to reach their professional potential.

Amazon

Cognizant

Dell

Hp

Skill

Chandigarh Online BBA in Digital Marketing syllabus covers all the advanced topics of the modern industry. This helps you in learning and gaining all the professional skills and expertise in the digital marketing domain. The following are your skills, which you will learn in Chandigarh Online BBA in Digital Marketing classes:

Skills	Description
Strategic Digital Marketing Planning	You will learn to formulate and execute detailed digital marketing plans. This involves market analysis, segmentation, targeting, and positioning (STP) along with the management of digital channels like SEO, SEM, content marketing, and social media. The skill is based on foundation subjects such as Marketing Management, Digital Marketing Basics, and Strategic Management.
Data-Driven Marketing & Analytics	You will learn how to apply tools like Google Analytics, social media analytics, and marketing dashboards to interpret data, track campaign success, and make data-informed decisions. This will help you to make improvements and make decisions for better growth and development.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)	You will learn the skill of using search engine optimization websites, conducting keyword research, creating backlinks, and handling pay-per-click campaigns through Google Ads. This will help in making the brand visible and successful through digital channels.
Social media and Content Marketing	You will learn to produce engaging, platform-based content and control brand presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Students also understand how to plan campaigns, leverage influencer marketing, and use engagement metrics. These include courses like Social Media Marketing, Content Strategy, and Digital Branding.
E-Commerce & Mobile Marketing Competency	The students comprehend the architecture of digital commerce ecosystems and get educated in designing customer journeys, mobile ad campaign management, and user experience optimization on digital shopfronts. Key subjects are E-Commerce Management, Mobile Marketing, and Consumer Behaviour in the Digital Age.

Career Opportunity

Chandigarh Online BBA in Digital Marketing helps the students to learn and grasp the ability to manage complex situations at the workplace. With these skills, you will become eligible to apply for different job positions. The following are the job positions which are available to you after pursuing Chandigarh University Online BBA in Digital Marketing:

>Job Positions	Responsibilities	Average Salary per annum
Digital Marketing Executive	A Digital Marketing Executive strategizes and executes marketing campaigns on Google Ads, Facebook, and Instagram. They manage SEO and SEM strategies to increase website traffic and are responsible for content creation like blogs and videos. Employing tools for analytics, they monitor campaign performance and collaborate with designers and writers to enhance the user experience.	₹3,00,000 - ₹5,00,000
SEO/SEM Analyst	An SEO/SEM Analyst performs keyword research to maximize website content and enhance search rankings. They operate PPC campaigns via Google Ads and track site performance using instruments such as SEMrush and Google Search Console. Their job entails producing reports that inform marketing choices.	₹3,50,000 - ₹6,00,000
Social Media Manager	The Social Media Manager plans and posts content on sites such as Facebook, Instagram, LinkedIn, and X (Twitter). They track social media statistics to gauge success and execute brand awareness campaigns. The manager also engages with followers and collaborates with influencers for increased engagement.	₹4,00,000 - ₹7,00,000
Content Marketing Executive	A Content Marketing Executive creates content plans and crafts varied materials like blogs, web pages, and newsletters. They make content SEO compliant and collaborate with design groups to generate corresponding visuals. They monitor the effectiveness of content initiatives to improve.	₹3,00,000 - ₹5,00,000
E-commerce Marketing Associate	The E-commerce Marketing Associate maintains product listings on platforms such as Amazon or Shopify and executes sales campaigns. They execute email marketing campaigns for customer behavior such as cart abandonment and optimize user data to enhance sales. This position collaborates with other teams to ensure effective product operations.	₹3,00,000 - ₹5,50,000

Frequently Asked Questions?

The Online BBA in Digital Marketing from Chandigarh Online University is a 3-year undergraduate degree that includes core business education and advanced digital marketing expertise. It teaches students about SEO, social media marketing, content marketing, PPC ads, email marketing, and analytics and helps them succeed in high-in-demand digital economy careers.

Applicants should have completed 10+2 or an equivalent exam from a recognized board with at least the required percentage as mentioned by Chandigarh Online University.

Graduates can apply for Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketer, and E-commerce Marketing Associate. The course imparts students with hands-on skills to work in startups, agencies, and corporate digital teams.

Yes, Chandigarh Online University's Online BBA in Digital Marketing is UGC-entitled and approved, making the degree both academically and professionally valid in India and across the globe.

Yes, Chandigarh Online BBA in Digital Marketing degree is flexible in nature, and students can avail internships, freelance work, or part-time and full-time employment while pursuing their studies. This promotes hands-on learning and business exposure.

Yes, Chandigarh Online University offers career advice, resume-building services, and placement assistance through partnerships with industries and virtual job fairs.

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